Online Strategy Workshop at AIDC presenters Kirsty Hunter, Jennifer Wilson and Session Producer Veronica Sive Feb 2011 Adelaide, Australia

1. Multiplatform & Documentaries More than telling stories: Engagement and Involvement

2. Transmedia vs Multiplatform Transmedia: The use of multiple platforms to tell the story; where the platforms all contribute different elements; and where the viewer is often a participant in the story. Usually includes a single story arc across the platforms within a narrative structure (story) Multiplatform The use of different platforms to extend a narrative or concept Not always involving a narrative arc, but still including interaction, engagement and exploration

3. Making Australia Happy Three part documentary (ABC) Followed eight people who undertook a structured journey to become happier Multiplatform: website & Facebook Visitors could undertake a ‘happiness’ test Results were mapped in real time (and retained) Home page included flash, map mash-up & ‘happy’ notes Complete exercises could be undertaken by visitor Facebook had modified quiz, fed back to site http://makingaustraliahappy.abc.net.au/

4. Out My Window Rich online ‘documentary’ which explores “the life in the towers and towers in life” Stories sourced from around the world (locally) and presented in beautiful rich visual interface Developed in flash, extensive ‘roll-over’ of active objects, sound design and embedded video Some 360/panoramic elements also included http://highrise.nfb.ca/tag/out-my-window/

5. Collapsus Story led online drama which investigates energy, climate issues and risks Beautiful flash interface allows for classic story telling techniques (video) along with new forms of navigation (map, articles etc) http://www.collapsus.com/

6. Goa Hippy Tribe Used Facebook as the delivery platform (with broadcast on SBS as a later deliverable) Facebook was also a character in the plot Encouraged people to upload their stories to FB Enabled good use of FB for promo and marketing These were able to be included in the final doco FB ‘app’ page developed to host the richer content www.facebook.com/goahippytribe

7. Conspiracy for Good Transmedia adventure where participants use their mobile to explore and investigate Dramatised plot designed to highlight social issues and used participants as part of staged action within story Highly locative with clue scattered around London (current under development for other cities) www.conspiracyforgood.co.uk

8. Tools and the Process For more than a companion website – 15% of budget Include digital as part of the project as a whole, not an afterthought (or a marketing campaign) Make sure you understand the role of social media Prototype using free/open source tools Mapping: Ushahidi Video mash-up: Stroome UGC images uploaded to map: Panoramico Mobile location: MyTours & Socialight Web development tools: Flavors.Me Promotion: moviesparx You know a picture is 1,000 words. Make a picture….

9. Let’s get started! We’ll listen to your projects, look for some common themes to talk about and go in depth on each one.