Presentation created for Startup Weekend HEC Paris (November 2012 edition).

1. EXTREME
PITCH
Emiland De Cubber • w w w.e mil a nd .m e

2. TO ME , YO U’ RE A LL LI K E H IM.

3. 1
L AS T M IN UTE
BRANDING

4. 60-SECOND IDENTITY
Abc
Name Color Font

5. HOW TO
FIND YOUR COLOR SCHEME
Colour Lovers Eyedrop.me

6. LOOKING FOR A FONT ?

7. LOOKING FOR A FONT ?
Most common
startup font ever.

8. LOOKING FOR A FONT ?
Most common
startup font ever.
This one too.

9. D ON M cM ILLAN • D EAT H BY POW ER POINT

10. HOW TO
FIND THE BEST FONTS
Font Squirrel Lost Type

11. 60-SECOND IDENTITY
Abc
Name Color Font

12. !
BEWARE O F SO ME
COMBINATIONS

13. Low cost.

14. Best customer service.

15. SATURDAY NIGHT
MOVIES (D)

16. 2
TH E
BASICS

17. A S LID E IS NOT HING B U T A B IL L B OA RD

18. BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA
BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA
BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA
BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA
BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA
BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA
BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA
BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA
BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA
BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA
BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA
BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA
This is not a slide.

19. BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA
BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA
BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA
BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA
BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA
BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA
BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA
BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA
BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA
BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA
BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA
BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA BLA
It’s a slidument.

20. INFO
INFO INFO INFO INFO
INFO INFO INFO INFO
INFO INFO INFO INFO
INFO INFO INFO INFO INFO INFO INFO INFO
INFO INFO INFO INFO INFO INFO INFO INFO
INFO INFO INFO INFO INFO INFO INFO INFO
WOW !
INFO INFO INFO INFO INFO INFO INFO INFO
INFO INFO INFO INFO INFO INFO INFO INFO
INFO INFO INFO INFO INFO INFO INFO INFO
INFO INFO INFO INFO INFO INFO INFO INFO
INFO INFO INFO INFO INFO INFO INFO INFO
Document Slide

21. IDEAL NUMBERS OF WORDS
6 A tweet 60
Seth Tech Guy Nancy

22. 3
K E Y POI N TS OF
STRUCTURE

23. STRUCTURE SUGGESTION
5 MINUTES

24. STRUCTURE SUGGESTION
5 MINUTES

25. STRUCTURE SUGGESTION
5 MINUTES
15s « Hello »

26. STRUCTURE SUGGESTION
5 MINUTES
15s « Problem »

27. STRUCTURE SUGGESTION
5 MINUTES
30s « Solution »

28. STRUCTURE SUGGESTION
5 MINUTES
1min 20s « Demo »

29. STRUCTURE SUGGESTION
5 MINUTES
1 min 20s « Market »

30. STRUCTURE SUGGESTION
5 MINUTES
1 min 20s « Vision »

31. STRUCTURE SUGGESTION
5 MINUTES
Hello
Problem
Solution
Demo
Market
Vision

32. 4
THE R IGHT
IMAGES

33. CHO OS E W ISELY

34. THIS IS NOT A PARTNERSHIP.

35. THESE ARE.

36. HOW ?
Art Music Movies
History Cultures ...

37. WHERE ?
$€£ CC
Your Pictures Stock Photos Creative Commons

38. HOW TO
FIND COOL & FREE IMAGES
Flickr Compfight

39. 5
E VE RYON E N EED
SYMBOLS

40. GATHER YOU R P ERSONA L SY MB O L L IB R A RY

41. I love symbols

42. I love Facebook

43. Give me a roman triumph

44. I need a ride

45. HOW TO
FIND PLENTY OF SYMBOLS
The Noun Project The PNG Project

46. 6
PRES E N TIN G
NUMBERS

47. SAY GO O DBYE TO JUN K C HARTS

49. OUR MARGIN IS DECREASING SINCE 2009
Brand 1 Brand 2 Brand 3
10
8
6
4
2
0
2009 2010 2011

50. OUR MARGIN IS STAGNATING SINCE 2009
Brand 1 Brand 2 Brand 3
10
8
6
4
2
0
2009 2010 2011

51. OUR MARGIN IS INCREASING SINCE 2009
Brand 1 Brand 2 Brand 3
10
8
6
4
2
0
2009 2010 2011

52. EXAMPLE 1
MARKET SIZING

53. Startup Weekend Market

54. Startup Weekend Market
Parisian people 12 M

55. Startup Weekend Market
Parisian people 12 M
Between 18 and 30 x 30 %

56. Startup Weekend Market
Parisian people 12 M
Between 18 and 30 x 30 %
Who read WIRED x1%

57. Startup Weekend Market
Parisian people 12 M
Between 18 and 30 x 30 %
Who read WIRED x1%
ADRESSABLE POPULATION 36 K

58. EXAMPLE 2
BUDGET

59. For every 1000€ you invest
DEVELOPMENT
PARTNERSHIPS
DESIGN
COMMUNICATION

60. 7
BA C K TO
REALITY

62. Black Screen.

63. RECAP

64. MO R E TI P S O N :
www.emiland.me

66. THANK YOU
hello@emiland.me
@emilanddc
All symbols from the Noun Project
Stratos Pictures from Red Bull & WIRED • Death by Powerpoint by Don McMillan
Tiger by Robert Saucier • Slide Analysis by (davide) • Pie Chart by AtomicShed