1.
How can restaurants attract new
customers?
Only 10% of consumers trust advertising, while 70% trust
restaurants recommendations from friends*. Farsighted
restaurant owners know this and are aware that word of mouth
brings traction to their business
* Forrester Research 2013

2.
From “word of mouth”
to “word of byte”
Look inside your restaurant: how
many people are using a
smartphone? Your customers are
mobile! Is your business too?

3.
Appetitoo is a powerful platform that makes you build
your restaurant’s own mobile app, with the right tools
to engage your customers and encourage them to be
proud brand ambassadors!
Couponing & Achievements example screens
4

4.
Let your customers
do your marketing!
Customers get rewards after
accomplishing key marketing
actions. Like:
• inviting friends to download the app;
• checking-in at your restaurant and
sharing it on social media;
• driving new fans to your Facebook
page;
• writing reviews on Tripadvisor;

5.
Market demand
People
spend
on
average
5%
of
their
5me
on
a
smartphone
and
this
percentage
is
des5ned
to
increase.
But 95% of restaurants still don’t have a mobile website or
mobile app*
WHY?
Because apps are expensive.
With Appetitoo your restaurant’s
mobile app costs only 29$ per
month.
* Restaurant Internet Marketing Study 2013

6.
Go to Market Strategy
1. DIRECT SALES
• Restaurant Owners
2. RESELLING
PROGRAM
• Web Agencies;
• App Factories;
• Local B2B companies
operating in the food
industries.
}
ACQUISITION
CHANNELS
• Display Targeted
Advertising;
• Google Search
Advertising;
• Affiliate Networks;
• Customer Referrals;
• Social Media & Email
Marketing

7.
Competitors
Scalability
Features
Are we the only ones
running for it?
Of course not! Several companies
are developing web-based
platforms that allow people to
build mobile apps at affordable
prices.
Why are we different?
Appetitoo is focusing on just one
specific market segment:
Restaurants!
Offering a top notch solution with
richer features
specifically designed
for these businesses.

8.
Team
Ottavio Sgrosso
Marco Vladovich Reja
Ivan Paudice
Emilio Reppucci
CEO & iOS Developer
CMO & Accounts Manager
COO & UX
Creative Director
Domenico Cerasuolo
Dpixel Consulting
Android Developer
Advisor

9.
Emilio Reppucci
Creative Director
info@appetitoo.com
www.appetitoo.com