Physician Matters Spring 2012

Physician
Matters
A Publication for the Medical Staff A Satellite Campus of
Tulane University School of Medicine

Advancing OneVision
A Blueprint for Baton Rouge General’s Future

One Mission. One Vision. One BR General.

What’s Inside
OneVision 3
Mid City
Moving Forward 4-5
MD Spotlight 7
Research 8

www.BRGeneral.org

Physician Matters – page 2
A Satellite Campus of Tulane University School of Medicine

A Message From
Bill Holman, President and CEO

In the last issue, we introduced OneVision, first Seniors ER. Our robust medical education program at Mid City
Baton Rouge General’s blueprint to continue continues to grow through our partnership with Tulane School of Medicine
our mission of improving and strengthening and our students are performing at the top of their class.
lives in our community by providing exceptional While these are just a few of the highlights of OneVision, we pledge to keep
healthcare. Our people are at the heart of you informed about this initiative and our hospital’s strategic direction as
OneVision, and we thank you, our medical we move forward, and we invite you to visit www.BRGOneVision.org, our
staff, for working day-in and day-out to microsite outlining the history, features, and timeline of the initiative.
provide exceptional care to our patients and
for your continual leadership as we embrace a As the healthcare environment continues to change, our vision for Baton
reinvigorated sense of direction for Baton Rouge General. Rouge General remains steady. OneVision will drive our responses to
the healthcare climate and the needs of our patients and physicians. As
OneVision highlights the exciting advances in care that are underway members of our medical staff, you are critical to our team and to the future
at both Baton Rouge General campuses and is focused on enhancing of our hospital. We look forward to your continual collaboration to create
our facilities and specialized programs, medical education, health visionary solutions that will enhance care and services for the Greater Baton
information technology and accountable care concepts. Some of the Rouge community.
current highlights of OneVision include daVinci, our minimally invasive
robotics technology. We are looking forward to our fall groundbreaking Thank you for your dedication and service to our hospital and our patients.
of a multimillion dollar physician-guided expansion project on the As always, my door remains open.
Bluebonnet campus that will include a state-of-the-art medical office Sincerely,
building and new surgical space, equipped with hybrid suite technology. Bill
At Mid City, we have expanded our behavioral health program and
enhanced care for our senior patients with the addition of the region’s

Bluebonnet Physicians Lounge
Join us for Lunch! 2nd Thursday of each month
Grab a bite, and get to know Baton Rouge General’s executive leadership team! Noon – 1 p.m.
Members of our executive leadership team are visiting the physicians’ lounge monthly from noon – 1 Mid City Physicians Lounge
p.m. to answer questions or receive feedback on how our team can improve your experience as well as 3rd Wednesday of each month
your patients while in our hospital. Noon – 1 p.m.

OneVision Website Launches
As we continue to move our OneVision initiative forward, the
OneVision website is one way that we are keeping our physicians and
stakeholders informed about our progress. The site allows you to
explore our blueprint for Baton Rouge General’s future in a more
in-depth and interactive way. Features include expansion project
plans, details about our specialized programs including Pennington
Cancer Center, Womack Heart Center, Mid City’s Burn Center, medical
education, our growing physician network, new investments in HIT
and medical technologies, and more. Visit www.BRGOneVision.org
today to learn more about our vision for the future.


www.BRGeneral.org


Updates
Good things are happening at Baton Rouge General, and thanks to our medical
staff’s input and guidance, plans are taking shape!

OR Expansion

OR Expansion Timeline
February 2012 OR expansion equipment and systems purchased
March 2012 OR expansion construction documents complete; Bidding
process begins
April 2012 OR expansion construction begins
October 2012 OR expansion scheduled completion

Hybrid Coming Soon!
Drs. Floyd Roberts and Andrew Olinde review preconstruction documents with Bill Holman,
Physicians, staff, architects and engineers have invested considerable time and President and CEO.
energy into making Baton Rouge General’s hybrid build-out, an innovative
component to the OR expansion, a success. Thanks to the medical staff leadership, Medical Office Building
the hybrid project is proving to be an exciting advancement for our cardiovascular The medical office building project is well underway with final design and
and cardiac anesthesia specialists: construction document completion fast approaching. Physicians have
Dr. Stan Bienasz, fellowship-trained in cardiac begun expressing interest in space, and interest meetings are currently
anesthesia comments, “I’m enthusiastic about available for scheduling.
the progress in the General’s hybrid OR planning,
particularly as it pertains to anesthesia. It has been a Medical Office Building (MOB) Timeline
pleasure working with the physician steering team to February 2012 90% completion of MOB construction documents
ensure leading edge technology is delivered to patients Interior finishes, atrium gallery and retail area in design
in our community, with safety, quality and efficiency
Tenant interest meetings underway
as our primary focal points.”
Stan Bienasz, MD Phase 1 – parking lot adjacent Picardy Plaza out for bid
Dr. Antoine Keller, BRG Chief of Cardiothoracic April-May 2012 Phase 1 construction to begin
Surgery, adds that, “Collaboration has been, and
Year End 2013 MOB construction projected completion
always will be a key element in developing the
General’s minimally-invasive surgical program. Of
utmost importance is developing a comprehensive,
multidisciplinary program that can accommodate all
the amazing technology we will soon have access to, so
that this community may remain at the leading edge
of the treatment of cardiovascular disease for decades
to come.”
Antoine Keller, MD

Dr. Mike Davis, vascular surgeon at CVT, notes,
“The hybrid room holds promise for the treatment
of patients with thoracic and abdominal aortic
aneurysms, particularly as it pertains to stent grafting.
Furthermore, future hybrid capabilities in the therapy
of carotid and peripheral arterial disease is exciting.
As a vascular specialist, the ergonomics of the space is For more details on our
particularly appealing, and we are looking forward to Medical Office Building visit
the completion in October when we can begin seeing www.BRGOneVision.org or
the fruits of our planning.” contact Dionne Viator,
Mike Davis, MD Executive Vice President,
at (225) 237-1541.


Mid City Moving Forward
Palliative Care Services Enhance Mid City Behavioral Health
Expands, Enhances ECT
Seniors ER Services
As the baby boomer population in our community continues The Behavioral Health Inpatient Services at Mid City recently
to age, BRG has expanded programs and services for seniors, expanded from 31 to 50 beds to better serve the community.
including our palliative care program and our new Seniors The new Behavioral Wellness Unit, located on 4NE, is a 19 bed
ER, to enhance the continuum of care for this population. unit focused on treating patients suffering from depression,
anxiety and other mood disorders and also offers specialized
“Palliative care is an important piece of geriatric care. It gives treatment for dual-diagnosis (psychiatric illness and substance
Charles Mason, MD
the patient and family a voice in their care, considering their abuse disorders). Behavioral Health Inpatient Services are
psychosocial and spiritual needs, their options for symptom management, especially appropriate for patients with psychiatric diagnoses when
with chronic diseases, with a focus on maintaining quality of life based on the there is a reasonable expectation of improvement as a result
feedback from the patient and family,” said Dr. Charles Mason, Medical Director of of treatment in an acute inpatient psychiatric setting. Patient
Supportive and Palliative Care. treatments include individual, family and group psychotherapy,
“t’s important to note that while the palliative care program
I recreational therapy, pharmacological management, and
We
undoubtedly complements our seniors care model, it can
also be helpful for patients of any age experiencing
ve
Loour diagnostic services provided within a structured therapeutic
setting.
chronic illness, pain or other health conditions.” Seniors! The Behavioral Wellness Center on North Boulevard also
Since its opening in December 2011, the Seniors ER, housed expanded its outpatient services to include a Partial Hospital
Day program designed for patients needing a more intense level
in the Mid City Emergency Department, has been a success.
of treatment not offered in a standard outpatient setting.
We have begun collecting data for patients 65 years of age
and older in the Mid City ED to provide insight that will help In addition to the facility expansion, BRG’s Behavioral Health
us continuously enhance the Seniors ER program. Areas of Services now include inpatient and outpatient Electroconvulsive
measurement include patient satisfaction, length of stay for Therapy (ECT). ECT is a safe and effective therapy option
discharged patients, returns within 72 hours, for psychiatric disorders and is often an effective therapy
average daily census of medicine patients and alternative when other treatments are unsuccessful.
John Jones, MD
the number and profitability of cases in the “ECT is the most effective, fastest, and safest acute treatment
Emergency Department. for major depression with remission
occurring in 70-90% of all patients. ECT
“Mid City is positioned well to focus on the needs of the aging
is ideal for the elderly, pregnant women,
population. And with a revitalized commitment to these patients and patients who have limited tolerance
and their caregivers, we envision becoming the destination of to some psychiatric medications,”
choice for geriatric patients in our community,” notes Dr. John states Dr. Venugopal Vatsavayi, Medical
Jones, Medical Director of Baton Rouge General’s Emergency Director for ECT and Psychiatric ER,
Department. and Associate Medical Director for the
Seniors ER recently featured in the Advocate’s People Section Behavioral Wellness Center. Venugopal Vatsavayi, MD

.
Top Talent Green Wave at Baton Rouge General
Heartfelt thanks to the entire Baton Rouge General/Tulane School of Medicine
satellite campus faculty and staff! Because of your commitment and dedication
to these exceptional students, we are proud to announce that 5 of our 10 medical
students finished in the top 15% of the Tulane class of 180 students on the
TOSCE! The Team Observed Structured Clinical Encounter (TOSCE) is a required
formative assessment of medical students evaluating clinical skills.
“The performance of our students on this exam is a testament to the quality of
their clinical training,” said Dr. Floyd Roberts, Chief Medical Officer and regional
dean for the BRG Tulane satellite campus.

Pictured left to right, Wendy Wong, Kenneth Perry, Marc Quinlan, Vaughn Alexis, Shai Rosenfeld


Senator Vitter, Representative
Cassidy Visit Mid City
Mid City was front and center this winter with Senator David Vitter,
Representative Bill Cassidy and his senior health care aide, Courtney Austin,
all making visits to the campus in December and January.
Senator Vitter and Ms. Austin toured the hospital with Bill Holman, President
and CEO; Dionne Viator, Executive Vice President of Business Development;
Dr. Floyd Roberts, Chief Medical Officer and Dean of the Tulane School of
Medicine satellite campus, and other Baton Rouge General medical staff
leadership.
Representative Cassidy along with Dr. Fred Cerise, LSU System Vice President
Pictured above from left: Dr. Floyd Roberts,
for Health Affairs and Medical Education and Dr. Evelyn Hayes, Vice Chair Senator David Vitter, Dionne Viator and
of General Health System Board, made a special visit to speak to the BRG/ Bill Holman
Tulane medical students in late January. Pictured art right, Dr. Floyd Roberts,
Dionne Viator and Courtney Austin
Key stops on Senator Vitter and Ms. Austin’s hospital tours included Mid
City’s comprehensive burn center, our medical education offices and the
Emergency Department and the new Seniors ER. Both Senator Vitter and
Ms. Austin spent considerable time with BRG leadership discussing timely
legislative issues that impact our medical staff, as well as some of the unique
challenges facing our Mid City hospital and the local health care community. physician leaders in our careers,” said Chris Terndrup, 3rd year BRG/
Discussions included the need to find a long term repair to the Medicare Tulane LEAD medical student.
Sustainable Growth Rate (SGR) and sustainable cost solutions for long- BRG leadership is committed to working with our congressional leaders
term care. The important role that BRG’s partnership with Tulane University on continuously improving health care for the patients and communities
School of Medicine plays in enhancing medical education opportunities we serve.
in Baton Rouge and encouraging these new physicians to practice in our
community was another topic of interest. “The Mid City campus continues to be an integral component
“I really enjoyed seeing the training program – that is very unique for
of Baton Rouge’s healthcare fabric. The new Seniors ER and the
students to have their own space in the hospital,” said Austin. growing BRG/Tulane medical education
program as well as other enhancements
Representative Cassidy, Dr. Cerise and Dr. Hayes discussed the importance
exemplify the General’s commitment to the
of physician leadership and involvement in advocacy surrounding evolving
health care policies during their presentation to the medical students.
evolving healthcare needs of the Mid City
community,” noted Perry Franklin, General
“This was a unique opportunity for us to hear about the different paths
Health System Board Member.
Rep. Cassidy, Dr. Cerise and Dr. Hayes took from medical students to their
leadership positions and it opened us up to seeing ourselves as future Perry Franklin

New Members Appointed to Baton Rouge General’s Board of Trustees
Three new members were recently appointed to General Health System/Baton They join current members of the Baton Rouge General Board of Trustees: David
Rouge General’s Board of Trustees. The following Board members began their term Pitts, Chairman; Evelyn Hayes, MD, Vice Chairman; Venkat Banda, MD; Peter J.
in January: Bostick, MD; Gregory Bowser; Sue Anne Cox; Perry Franklin; Gary Graphia; Leslie
Herpin Marx; Margaret Hart; William R. Holman; Roy Kadair, MD; Nanette Noland;
Andrew Olinde, MD; Janice Pellar; Charles “Buddy” Roemer; and Ed Starns, CPA.

James L. Llorens, PhD Patricia J. Tyson Rev. Ronnie L. Williams
Chancellor of Southern Teacher, East Baton Rouge Founder and President of
University and AM College Parish School System Camelot College
www.BRGeneral.org


BRG Committed to General include national quality and patient General. These efforts, though, do not supplant
safety projects such as lowering readmissions, our commitment to the delivery of basic good
Continuous Quality improving surgical care (SCIP), preventing medical care.”
Improvement CAUTI and CLABSI, addressing patient In addition to quality and patient safety medical
satisfaction (HCAHPS) and implementing director, Dr. Kenney serves as the Director of
Just ask Dr. Robert Kenney. As Medical Director
electronic health record systems. Medical Education and is a Tulane University
for Quality Care and Patient Safety, Dr. Kenney
provides medical leadership for clinical quality “The General’s level of commitment to quality School of Medicine satellite campus faculty
and patient safety initiatives as part of the and patient safety is reflected by the fact that member for the internal
General’s Quality and Patient Safety Department. Wanda Hughes, RN, PhD, and I have been medicine residency
selected as Patient Safety Fellows along with program based at BRG
In this role, Dr. Kenney collaborates with
just 30 others from across the nation as part of Mid City. A Board Certified
interdisciplinary teams including physicians,
the American Hospital Association’s National Nephrologist, Dr. Kenney
pharmacists, nurses, other clinical staff and
Patient Safety Fellowship program,” said Dr. specialized in kidney
health care organizations in our community to
Kenney. “This year-long fellowship provides us disease and practiced in
improve quality and patient safety, streamline
with networking and learning opportunities that Baton Rouge for 26 years
processes and enhance communication
allow us to bring a national perspective back to before taking his current Robert Kenney, MD
Medical Director
across the continuum of care with the aim of
our community and enhance the quality and position. Quality Care and Patient
improving outcomes. Current initiatives at the Safety
patient safety endeavors being undertaken at the

Congratulations
Why HCAHPS is Important for Patient Care to our physicians and
CMS measures patient satisfaction with their healthcare experiences through the Hospital Consumer surgeons who achieved 100%
Assessment of Healthcare Providers and Systems (HCAHPS), a standardized mail survey whose results will on key CMS quality measures for
affect hospital reimbursement. Some of the key areas of physician care measured are responsiveness while in their patients for CY2011!
the hospital, discharge instructions and discussion about home help following discharge.
We appreciate your leadership and feedback as we continue to raise the bar! We caught up with a few SCIP
physicians to learn more about why HCAHPS is important for patient care. Albert D. Sam, MD
Carlton H. Sheely, MD
“It is essential to ensure that we R. Bryan Griffith, MD
communicate enough information James A. Froelich, MD
to our patients such that they better William M.Boedefeld, MD
understand what is happening to Walter L. Bringaze, MD
them and what they need to do Heart Failure
after discharge to complete the care Angela Kovach, MD
begun in the hospital. This remains Catalina R. Negulescu, MD
important not only for patient Darakhshan G. Wahid, MD
satisfaction, but for both quality AMI
outcomes and patient safety. This V. Antoine Keller, MD
is why one of our priorities in the Lance C. Lamotte, MD
BRG/Tulane Internal Medicine Evens Rodney, MD
Residency Program is to foster and “ s physicians it is important
A “ ur patient satisfaction scores
O Venkat R. Banda, MD
develop better communication for us to foster a team reflect not only our patient Amir H. Ausef, MD
skills among physicians, nurses approach to patient care in outcomes but also provide Subhakar Gummadi, MD
and other staff members, and the hospital. Working together valuable feedback that helps us
patients,” said Dr. Robert Kenney, to increase transparency and understand how well we educate
Medical Director, Quality Care communication can help us our patients and measure our “Following evidence-
Patient Safety, and Clinical improve patient safety and effectiveness in communicating based practice
Assistant Professor of Medicine provide the highest quality of care with our patients about their recommendations is
with Tulane University School of for our patients.” disease process and care important to ensuring
Medicine. rendered.” the quality and safety
Dr. S. Raju Vatsavai,
Internal Medicine Service Chief at of surgical care for
Dr. Louis Minsky,
Baton Rouge General
Minsky Carver Medical Center for our patients,” notes William Boedefeld, MD
Personal Wellness Dr. William M. Boedefeld.
www.BRGeneral.org


MD Spotlight
Vincent Shaw, MD
Family and Sports Medicine

Ever wonder what it takes to wake up before dawn, gear up and hit the
pavement for a 13 mile run on a cold January morning? Meet sports
medicine specialist Vincent Shaw, MD, who recently ran the LA half-
Dr. Vincent Shaw with (from left) Andrew Li-Yung Hing, MD; Brenda Brown, RN and Loretta
Marathon in under 2:00… and from the finish line, non-chalontly changed Pourciau who volunteered medical support for the Louisiana Marathon in downtown Baton
into his red, medical team t-shirt, to take over the race’s medical support tent. Rouge January 16, 2012.

Not only is Dr. Shaw passionate about his fitness regimen, he carries that Recently appointed Director of Baton Rouge General’s Sports Medicine
passion wherever he lands. Off the pavement, Shaw seems to run a mile Fellowship program in November 2011, Shaw now has the opportunity to
a minute – seeing patients with doctors Derek Anderson, Vicki Munson share his passion for wellness and athletics. His staff and colleagues all
and Vincent Nguyen at their O’Neal Lane Baton Rouge General Physicians remark on his boundless energy and zest for life.
clinic, and mentoring Baton Rouge General sports medicine fellows in
“ e are very fortunate to have Dr. Shaw as a member of the
W
the clinic and on the field through LSU Athletics as an associate team
physician. But his day doesn’t end there. Volunteering his expertise as a Baton Rouge General family. He is an invaluable asset to
family physician for the U.S. Army Reserve 7232nd Installation Medical our hospital system and is always willing to lend a hand to
Support Unit in New Orleans, Shaw oversees physical fitness for the help his colleagues,” remarks Dr. Derek Anderson, Family
unit. He also serves as a team physician for the East Baton Rouge Parish Medicine physician and partner in O’Neal Family Practice.
Sherriff’s Office S.W.A.T. team.
“Dr. Shaw is an outstanding mentor and colleague. His dedication to
Dr. Shaw’s love of fitness began at an early age. He ran cross country
his work is inherent in his positive attitude, excellent clinical skills, and
throughout middle and high school and continued as a long distance
comprehensive knowledge base,” said Dr. Andrew Li, 4th year Family
collegiate runner during his time at Southern University. After medical
Medicine Resident who begins his Sports Medicine Fellowship in August.
school, Shaw’s interest in physical medicine was piqued while on rotations
with sports medicine physician Dr. Jeffrey Burnham and Dr. Derek Congrats to Dr. Shaw on his many successes on and off the race course!
Anderson during his BRG family medicine residency, and he went on to To inquire about the General’s Sports Medicine program or to contact Dr.
complete a Primary Care Sports Medicine Fellowship at LSU HSC in Shaw, email him at Vincent.Shaw@BRGeneral.org. n
New Orleans.


BRG Initiates New Research Management Dr. Albert Sam, BRG
Opportunities for Medical Staff Vascular Surgery Chief,
Based on direct input from the medical staff, investigational therapies,” comments Edgardo to Lead Local Carotid
Baton Rouge General is launching a new, more Tenreiro, Executive Vice President and Chief Stent Clinical Trial
comprehensive clinical trials initiative. We Operating Officer. “With that commitment,
Albert Sam, MD, Chief
have formalized a relationship with GuideStar we wanted to ensure that clinical research
of Vascular Surgery at
Clinical Trials Management, a company solely activities were top notch and to that end, we
Baton Rouge General
focused on building and managing hospital engaged the expertise of GuideStar.”
and partner of Vascular
research programs. The research structure
Specialty Center,
created will allow physicians new opportunities “ uideStar has helped Tulane
G was recently named
for conducting independent research with
support from Baton Rouge General. The
reorganize its research program Principal Investigator
post-Katrina. We are very hopeful of the CANOPY® Post
operational support available to physicians is
Approval Clinical Trial. Albert Sam, MD
customized based on the physician’s specific that as a result of working with The CANOPY Trial is designed to assess the
needs and interests, thus allowing access GuideStar we can draw the performance outcome (death and stroke rate) of
among all patient groups, as well as data
sharing. Additionally, a pipeline of clinical research activities of the New the RX Acculink Carotid Stent System with the
Orleans and Baton Rouge RX Accunet Embolic Protection System in the
trials will be built to ensure physicians have
treatment of atherosclerotic carotid artery disease
access to the types of trials that align with their campuses more closely together,” in the patients at standard risk for endarterectomy.
interests.
remarks Dr. Floyd Roberts, Chief Vascular Specialty Center is one of 100 study sites
These mutually beneficial opportunities are Medical Officer. throughout the U.S. for the CANOPY trial, which
imperative in addressing the growing need will include 1,200 patients and will take place over
for hospital-supportive physician research a three-year period.
Physicians interested in learning more about
practices; maintaining accreditation across
new medical research opportunities and our The CANOPY trial is a follow-up to the landmark
multiple specialty areas of the hospital; and
partnership with GuideStar should contact CREST Clinical Trial, a major nationwide study for
importantly, providing patients access to
Diandra Nuno-Salcido, Operations Manager, people at risk for stroke, led locally at Baton Rouge
leading-edge trials locally.
BRG Clinical Trials Office at (504) 799-4400 General by Principal Investigator Dr. Albert Sam,
“We’ve made a commitment to our physicians at ext. 4408, or email dnuno@ which indicated the overall safety and effectiveness
and our community to introduce opportunities guidestarclinical.com. of two medical procedures designed to prevent
to participate in innovative and cutting edge future strokes. The CREST trial results show that
2011-2012 Medical Executive Committee physicians now have more options in tailoring
treatments for their patients at risk for stroke.
Andrew Olinde, MD Members-at-Large Non-Voting Members
The CANOPY trial will build upon research from
Chief of Staff James Craven, MD Albert Alexander, MD
the CREST trial, which found that at approximately
John Jones, MD Everett Bonner, MD Tonya Eichelberger, MD*
69 years and younger, stenting results were
Vice Chief of Staff John Lopoo, MD Louis Minsky, MD
slightly better, with a larger benefit for stenting,
S. Raju Vatsavai, MD*
Son Dang, MD the younger the age of the patient. Conversely, for
Kenneth Smith, MD * New Member
Secretary of Staff patients older than 70, surgical results were slightly
Lance Lamotte, MD
superior to stenting, with larger benefits for surgery,
Venkat Banda, MD Christopher Thomas, MD*
the older the age of the patient. The CANOPY trial
Chairman, Medical Michael Puyau, MD
aims to enhance these findings by evaluating how
Services Division Niels Linschoten, MD
younger, healthier patients who are at standard risk
Jeffrey Littleton, MD Tonya Jagneaux, MD
of adverse events from carotid endarterectomy, will
Chairman, Surgical Henry Dixon, MD
benefit from this procedure.
Services Division Melinda Franz, MD

Floyd Roberts, MD Comments? Story ideas?
Email us at BRGMD@brgeneral.org with questions or to let us know
Chief Medical Officer
what’s happening in your practice.

Physician Matters Editorial Committee
Dr. Andrew Olinde, Chief of Staff • Dr. Floyd “Flip” Roberts, Chief Medical Officer • George Bell, Sr. Vice President of Physician Relations
Michelle Capone, Medical Staff Services • Nicole Kleinpeter, Marketing and Communications Director
Maryann Rowland, Communications and Public Relations Specialist

Physician Matters – Insert

The Administration and the Board of Trustees
of Baton Rouge General
New Leadership
cordially invite you and your guest for an evening in
Appointments
Baton Rouge General recently announced several new
leadership appointments that will bring exciting new
Appreciation of the Medical Staff
direction to our cardiovascular and surgical departments
as well as enhanced resources for our physicians and
and Retiring Physicians
medical staff. Thursday, April 19, 2012
George Bell
7:00 - 9:00 p.m.
Senior Vice President of Physician Relations Hilton Baton Rouge Capitol Center
In his expanded role, Bell serves as 201 Lafayette Street, Baton Rouge, Louisiana
administrative liaison to both employed and Cocktail Attire
non-employed medical staff. He serves as an
RSVP by April 9th, (225)381-6244
advocate and resource for physicians and
works more closely with our valued members
of the medical staff, Dr. Andrew Olinde, Chief
of Staff, and Dr. Flip Roberts, Chief Medical
Officer. Bell’s new position represents a
highly visible role charged with providing continuous, two-way
communication with medical staff and community physician
practices, including Hospital Medicine Group, as well as other
medical affiliates. Previously limited to the BRGP medical staff, Bell’s
appointment to a system level position provides the opportunity for
broader impact.
Join us March 30th for Doctor’s Day
Naomi Nelson
Administrative Director of Cardiovascular Services Join us for a special lunch to celebrate Doctor’s Day on Friday, March 30, 2012 from
In her new role, Nelson is responsible for 11 a.m. – 2 p.m. Doctor’s Day is observed nationally to recognize physicians who
strategic planning and development for the carry on the work of healing each day in communities throughout the United States
cardiology, vascular and thoracic program, and to honor the physicians who pioneered medical research that has shaped the
including development and coordination of the practice of medicine today.
daily and strategic operations for the heart and
vascular program. Nelson has most recently Door prizes will be given away at the event. You can also pick up a Benny’s carwash
been with Vascular Specialty Center in the coupon at Medical Staff Services now through May 30.
position of Chief Operating Officer. She has vast
experience in healthcare and cardiovascular services and has been • Bluebonnet – MD Lounge • Mid City – Conference Rooms 1 2
highly successful in directing and overseeing daily and strategic
clinic operations as well as recruiting new physicians. Nelson
previously served as System Director of Medical Staff Administration
for the Ochsner Clinic Foundation. Prior to her role at Ochsner,
Nelson was Baton Rouge General’s Director of Medical Staff Services Father/Daughter
from 1999 to 2008.
Sweetheart Dance
Stephen Mumford, RN, CNOR
Director of Peri-Operative Services Baton Rouge General Foundation hosted the
In his new role, Mumford is responsible for 19th Annual Father/Daughter Sweetheart
the strategic planning, direction and overall Dance on January 29, 2012 at the Crowne
accountability for the Mid City and Bluebonnet Plaza in Baton Rouge. More than 1,100
OR’s, Endoscopy, Central Sterile Processing, fathers and daughters attended the event,
SDS and PACUs. Prior to this appointment,
Mumford served as Practice Management
raising more than $47,000 that will
Director for Baton Rouge General Physicians’ support Baton Rouge General patients and
surgical practices. Previously, he has served as their families. A special thank you to our
an RN on PCU4 and also in the OR, where he also held the charge physicians and all who supported this event
nurse position. Mumford’s experience as a leader in the operating through purchasing raffle tickets and joining
room and in surgical practice management, and as a Lean Six
Sigma Green Belt has, in turn, enabled him to cultivate positive us for the event!
working relationships internally and among our valued medical staff Pictured above Dr. Steven Kelley, Chief of Cardiology, dancing
over the years. with Kai-li Thomas, daughter of Mr. Oliver Thomas.

Pictured at right, Dr. Brad Gaspard, Baton Rouge Family Medical
Center, pictured with his daughters Aynsley and Amelia.

www.BRGeneral.org

Physician Matters – Insert

BRG’s Best Kept Secret — BRG Offers TEDMEDLive
Medical Library 2012 Simulcast Event for
Bet you didn’t know that Baton Rouge General has a wealth of data and literature Physicians
available to you for all your health research needs. Meet Melissa Fahrmann, MLIS,
AHIP, and Wendy T. Pesch, MLIS, AHIP, medical librarians at Baton Rouge General, We will be hosting a viewing of the TEDMEDLive 2012
who pour over robust data sources in their quests to answer any clinical question, simulcast on April 10-13. TEDMED is a national conference
research or literature need. Medical library services are available Monday through that gathers 1000 thinkers and doers, from a wide array of
Friday at Mid City on the main hall of the hospital from 7:30 a.m. – 5 p.m. and at medical and non-medical disciplines, to explore the ideas,
the Bluebonnet campus in the area next to the gift shop from 9 a.m. – 11 a.m. The innovations and challenges that will help shape the future of
Health Sciences Library service is free and available to anyone in our Baton Rouge health and medicine. Simulcast viewing tentative schedule:
General community. April 10 – MC BW2 4 – 6pm
April 11 – BB CR2 8am – 5:30pm
Here’s what one of our physicians and long time BRG library user thinks about this April 12 – MC BW2 8am – 5:30pm
best-kept secret: April 13 – BB CR2 8am – 12pm
“For 40 years, the General’s Medical Library has been my source for medical topic
searches and procurement of medical journal articles and the librarians have Speakers include:
always served me well. In supporting my knowledge base, BRG’s medical library Francis S. Collins, MD, PhD
services have made me a better physician – for my past patients and now for my Director of the National Institutes of Health
residents and students by helping me provide more informed and safe care,” Otis W. Brawley, MD
remarks Dr. Trenton Chief Medical Officer of the American Cancer Society
James, retired family
physician and preceptor Thomas R. Frieden, MD, MPH
at BRG’s Family Health Director of the Centers for Disease Control and Prevention
Center.
Visit www.BRGMD.org
or call 225-387-7012 TEDMED
to submit a research

Kenneth Perry, BRG/Tulane LEAD Medical student studying at the Mid City
Library.
2012
BRG Foundation’s Donor Appreciation
Highlights New Technologies, OR
Expansion Plans
Baton Rouge General’s Foundation hosted a donor appreciation event on Wednesday, January 25,
2012 at the Bluebonnet campus, where physicians and community members were invited to learn
about the General’s OR expansion plans and hybrid technology. The event focused on the future
of health care and featured demonstrations of daVinci,
BRG’s new robotics technology, and the C-Mac Video
Laryngoscope, which Foundation donor
dollars helped purchase for the hospital.
Dr. David Carver with Minsky Carver Medical Center
for Personal Wellness, was in attendance and noted
after the event, “This was a great opportunity to share
the General’s vision for growth and innovation of
our surgical care space and services with community
stakeholders and physicians as well as showcase the Pictured left to right: Diane Bourgeois, Baton Rouge
investments in leading edge technologies that donor General Director of Business Development; Bill Holman,
Dr. John R. Godke demonstrates the C-Mac Video Laryngoscope.
Baton Rouge General President and CEO; and Dr. Jimmy
support is helping make possible.” Morris, Baton Rouge Urology Group Robotics Steering
Committee Chair.
www.BRGeneral.org

Physician Matters Spring 2012

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