2. New Age Traveler is a store that sells outdoor clothing and accessories along with yoga
gear. Someone wanting to go on an adventure may need the correct pair of shoes,
clothing, bags, water bottle, hat, sunglasses, medical kit, flashlight, hammock, tent, and
electronic charger. The store caters to young adults between the ages of 18-26. The
customers are college students or people who have jobs that allow them free time and a
means to enjoy it. They do not spend all of their time working because they are excited to
explore and expand their horizon. The store should provide the essentials for someone
going on a hike, camping, or simply an everyday adventure. New Age Traveler sells
classic yet stylish products. Classic items have been reinvented to cater to the people of
the new age movement. The movement revitalizes traditional practices with a focus on
spirituality and environmentalism. In this case, New Age Traveler sells products that are
environmentally friendly and cater to the customers needs. The customer uses traveling,
exploring and exercising to find spirituality and a peace of mind. The outdoors give one a
sense of freedom. Therefore the products they use should be comfortable and pleasant
which will allow them to appreciate their surroundings. I believe that my store is one of a
kind. It caters to a very specific customer. Therefore I believe it would be a successful
candidate for multichannel retailing. I plan to open a store in Santa Monica, California
once the online store is successful. Although I know many people between the ages of
18-26 who would be very interested in the items sold at New Age Traveler, which is what
inspired me to choose this category, they may not be willing to pay the price of the items.
Residents in California have a different mind set when it comes to how they spend their
money. I hope to sell bigger items such as; bikes, kayaks, fishing equipment and
electronics such as Go Pros once in a brick-and-mortar store. I would have a well-trained
3. worker who is familiar with the products drive to the destination to pick up the bigger
items in an 18 wheeler truck. The smaller items would be sent to me through the mail. I
would also like to expand my line of tents, clothing and accessories. Many more clothing
items and shoes are necessary in this type of store. I am passionate about introducing
others to unknown brands that make great products. New Age Traveler will have a simple
yet focused vision statement. The vision I have for New Age Traveler is to inspire others
by selling them refreshing and exciting products. All products are guaranteed to fulfill
their purpose in a more successful manner than a competitor. They will be safe and
reliable but most importantly unique. I will expand my store by learning from my
customers and seeking adventures on my own. Together we will strive to be free-spirited
and driven.
The 5 products shown on the website are the Hanger, flannel sleeping bag, power light,
LED headlight, and the one-person tent. The other items available are essentials in each
different department; yoga, hiking, camping, exploring. The rest of the products and their
descriptions will now be listed. The Manduka Pro yoga mat helps to perfect your
practice. Although lightweight the Manduka Pro is 6 mm think to ensure comfort. The
mat is ecofriendly, slip resistant and has a lifetime guarantee. What more could you need?
The colorfully tie dyed yogitoes towel is the perfect companion when practicing yoga.
The ultra absorbent towel can be used on top of your mat to enhance your experience.
The bottom of the towel has skidless silicone nubs to keep the towel in place. The
Groovy Series of the high performance towel is one of a kind and perfect for on the go.
The Gaiam yoga mat bag is the perfect bag to store your yoga mat in. The bag is made
from 100% cotton making it comfortable to carry. Seven energy centers are embroidered
4. along the center of the bag to remind you to keep your mind focused while practicing and
relaxed afterwards. Natural life is a brand that sets out to inspire its customers. This
backpack that reads, “Be the Change” is certainly a simple way to add some inspiration
into your everyday activities. You could pack water, towels and other items in the bag
and take it along with you to yoga practice. The Boho head wrap by Natural Life allows
you to be creative when putting your hair back during a yoga session. It has several strips
of fabric that can be wrapped around the head in any way that you please. The head wrap
easily adds style to your yoga attire! The Mantra legging by Free People is stylish and
comfortable. Throw on a sports bra and you’re ready to go! The leggings would be great
to wear around town after your yoga session when paired with a slouchy top. Free People
designed this innovative top ideal for practicing yoga in. Available in white and black, it
would go well with any yoga pant. It is soft and breezy, only showing skin in the right
places. It is inspired by ballet, which involves a maximum amount of concentration just
like practicing yoga. The next group includes clothing and shoes ideal for hiking and
camping. The idea for this section is comfort, sustainability, and warmth. The section is
meant to be stylish in its own way. The Van’s Henley for men is soft and relaxed. Layer
in the cold when hiking or camping outdoors. Available in burnt red, green, grey and
cream. The men’s Tenpenny jacket from Patagonia is made from organically grown
cotton. It is lightweight and durable. The fabric resists any precipitation that may come
your way while on an adventure. The Live Simply t-shirt from Patagonia will be your go
to t-shirt when planning to be outdoors. It is guaranteed to be the softest shirt you own!
The graphic on the shirt is simple and refreshing and comes in purple, red, grey and
green. The Outdooor Research hat is designed to keep you shielded from the sun’s rays.
5. The nylon fabric is UPF 30 and will float if lost in the water. The Outdoor Research
Equinox shorts will keep you cool and refreshed on a warm day. If you encounter water
while hiking, these shorts will dry off in a matter if minutes. If you’re not sold yet, these
shorts have UPF 50 protection. Perhaps the most important item to have when hiking is
the perfect pair of boots. These Alico boots made from real leather are well constructed
and conveniently stylish. The moisture wicking insoles and Vibram soles maximize the
comfort and sustainability of the boots. Throw on the L.L Bean plaid shirt on cool nights
during your camping trip! The lightweight fleece liner allows for the ideal amount of
comfort. Available in four warm colors. The following are in the women’s category.
When on a hike you will need the Columbia Just Right pant to protect you on any type of
terrain. The straight leg design keeps out dirt while making it easy to maneuver. The
pants come in grey and black. Royal Robin’s created the highly resistant Briza sweatshirt
to withstand moisture as well as other elements. The sweatshirt is wrinkle resistant,
moisture wicking and has FreshGuard antibacterial treatment. The windshield hybrid soft
shell jacket made by Patagonia has four panels made out of Capeline fabric that allow
moisture to escape. It stretches for comfort and has a pocket on the back that can store
any small item. Look no further, this is the jacket for you. Want a shirt that is extremely
soft and comfortable to wear on an adventure? Try the Patagonia necessity Henley top.
You wont regret it. Sierra designs has designed the tank top that all women who
backpack have been looking for. The straps are wide enough to keep the backpack straps
from directly touching the shoulder. A shelf bra is built in so no other clothing is
necessary. The rear of the shirt is designed to keep the backpack from rubbing the upper
back. Available in red, purple and blue. Get ready for a long list of awesome details about
6. the Ahnu Octavia boot. The boots are constructed with waterproof leather, a stretchy
neoprene back, memory foam insoles, shock absorbent midsoles and Aegis anti-microbial
that minimizes odor. It is available in black, tan, grey and green leather. Need I say more?
A small but essential part of my store is the tent section. There are 3 tents available. The
Flash 2 backpacking tent by Sierra Designs is as compact and lightweight as possible. It
weighs an impressive 4 lbs 12 oz. The tent is dome shaped to add room while also saving
space. The Sierra designs Flash 1 tent is the brother to the Flash 2 tent. The only
difference being that it only holds 1 person. It weighs 2 lbs 9 oz. An even lighter buddy to
travel with! The Tensile connect tree tent is a cross between a tent and a hammock.
Additional tents can be added to hangout between trees with friends. It has four easily
accessible doors and pockets as well as a colorful appearance! In the accessories section
there are water bottles, backpacks and blankets. The first item is a backpack type product
that holds a pack of water. The Camelbak Charm has a tube that goes over the shoulder,
which makes the nozzle easily accessible. It is easy to clean and as sanitary as a handheld
water bottle. It comes in pink, blue and purple. Camelbak is a pro when it comes to water
bottles. The Chute water bottle has a closed, leak proof nozzle that is both efficient and
sanitary. It comes in a variety of colors to suit your taste buds. Carry all of your
adventure time necessities in the Osprey Exos 58 backpack. There are seven different
sized pockets to hold all items. The Kavu rope bag is compact but guaranteed to hold
necessary items you may need while on a hike or to take camping. It comes in a variety
of patterns. It is durable, lightweight and stylish. The iconic aviator Ray Ban glasses are
transformed into a compact item making them a great choice when it comes to
sunglasses. The eyes are 100% protected from the sun through each lens style. You’re
7. able to choose the gradient in which you are able to see the world though. Of course it is
a plus that these are the most stylish glasses on the market! If you are going on a short
hike, music festival or around town the fanny pack from American Apparel will get the
job done. Stick your phone, money and other essentials in the pocket and wear it around
your waist. The items will be easily accessible and are certain to never leave your side.
Available in 5 varying color schemes. The all-inclusive portable USB charger by Kodiak
is certainly a must have in this day and age. Although we hope to escape technology and
enjoy our surroundings, there are many reasons to need a charged phone, camera, etc.
The charger is a bit bigger than a cell phone but that wont matter because it has a 600
milliamp battery that is sure to never let you down. It has a rugged design that is perfect
for any terrain and is waterproof on top of that. Last but not least in the Lumberlander
camp blanket. The large, resilient and extremely warm wool and cotton blended blanket
is an amazing product. It is well crafted and has a leather sling that makes it easy to carry.
8. Yoga
Manduka Pro $115
Yogitoes Skidless towel $55
Gaiam yoga mat bag $21
Natural Life backpack $50
Natural life Boho head wrap $12
9. Free People Mantra legging $80
Free People Rhapsody top $65
Hiking and Camping Shoes and Clothing
Van’s men’s Henley $35
Patagonia Tenpenny Jacket $130
10. Patagonia shirt $30
Outdoor Research hat $45
Outdoor Research Equinox shorts $50
Alico Tahoe hiking boots $200
Columbia Just Right pant $60
Royal Robbins Briza sweatshirt $40
11. Patagonia windshield jacket $100
Patagonia Henley $45
Sierra Designs hiking tank $75
Patagonia women’s live simply shirt $35
Ahnu Octavia boot $160
