Emily Hayward :: Merchandising Management
EMILY HAYW
ARD
PORTFOLIO

Emily Hayward :: Merchandising Management
DSGN 121 MIDTERM
PENNY LANE
JACKET
For DSGN 121 I created a series of designs of
Penny Lane Jackets. I researched inspiration
for this jacket and found trending colours to
base my jackets on.
The purpose of this project was to show my
technical ability with sketching and drawing
through photoshop.
I also wanted to experiment with applying
swatches, patterns, and colours.

Emily Hayward :: Merchandising Management
Penny Lane
Jacket Designs
These are the three main designs created by
the swatches and colours chosen based off
of the inspiration I found. I wanted for each
design to feel different even though they are
based off of the same drawin and colours.
And although some patterns were used
throughout, they each play a different part to
change the jacket design.

Emily Hayward :: Merchandising Management
Penny Lane Jacket
Components
These were the patterns and colours I
created for the Penny Lane Jackets. These
patterns range from super intricate and
detailed to more basic. The colour pallette
are cool tones and all work hand in hand
with bright statement colours to nuetrals.
COLOURS
This is the sketch to final design of the jacket.
While this is one of three different designs,
this one shows the patterns created the best.
In addition to this, the final design utilizes
different contrasts of colours.
The final designs each had the goal of
showing hyperfemine colours and designs in
a more modest and regal silhouette.