1. Business Writting
S1180122 Shota Watanabe

2. Summary
• Rakuten he said, and has been done to
increase from 65% English, 79% year-on-year
in-house communication documents,
meetings and. English language skills of the
staff of optimism has been steadily improving.

3. Problems
• One of the things holding back the Japanese
companies to prevent the grab overseas
competitors completely from global
competition turned to Internet entrepreneurs,
we noted a lack of Corporation Japan limits of
English proficiency from holding the staff of
non-Japanese .

4. Future
• Executive officers, after two years are not to
be fluent in English is dismissed. As part of
efforts to globalization, Rakuten I'll bring all
the internal documents to conduct executive
meeting in English, was written in the final.

5. Employee
• Well as whether it can actually do, business
people in Japan, but I'm wondering, will be
those companies to implement similar policies.
End users in Japan and Japanese employees
are feeling the anxiety and worry to the
situation.

6. President and chief executive officer
• It said, "If you can not read English at least,
you. You can not you work for us" Mikitani is
president and chief executive officer said.

7. Reason
• Rakuten is the reason for the new rules is to
become a major player in online shopping in
the world market. Currently, it is possible to
expand the range to more than 27 major
countries from six countries.

8. Reason 2
• It is for the benefit of the company. In most
cases, the Internet is a place where English is
the dominant language. Unless you want to
stay in the region and very niche, it is to adapt
to a global platform rather than the other way
around is best.

9. Goal
• With the ultimate aim has been to encourage
employees to take the course, is to have a
functional command of the language. As an
added bonus, the company is providing
English lessons and learning time of free or
subsidized staff.

10. Reference
• http://blogs.wsj.com/japanrealtime/2012/06/
29/rakutens-english-policy-just-speak-it/
http://www.japantoday.com/category/top-in-
category/view/rakutens-decision-on-english-
not-welcomed-by-everyone
http://japandailypress.com/at-rakuten-inc-
only-english-language-works-025646