1.
Module 5
Presentation
By Christine Williams and Em McGuire

2.
SEO
• Stands for “Search Engine Optimization”
• Important for getting traffic to your website
• Attract as many users as possible

3.
Keywords and Meta Tags
• Choose your keywords to describe your content. This will help your
website attract the right audience.
• Meta tags are a way to make sure search engines know what
traffic to direct to your site.

4.
Web Accessibility
• Web accessibility is about making sure everyone can access and use a website
effectively.
• Things to consider:
• Color contrast
• Alternative text for images
• Keyboard accessibility
• Screen reader compatibility

5.
Website Maintenance
• Regularly re-evaluating, testing and updating a site to ensure it is in proper
working order and still meeting requirements.
• Involves:
• Ongoing maintenance, updating, and retesting
• Evaluating website performance

6.
Website Promotion
• Use:
• Online promotional techniques
• Traditional promotional techniques
• Search engine optimization (SEO)
• A landing page

7.
WordPress Roles
• Administrator
• Manages entire website
• Able to create, edit, and delete content
• Manages other user’s accounts
• Editor
• Able to create, edit and delete content
• Cannot make changes to website’s theme
• Able to manage comments

8.
WordPress Roles (cont.)
• Author
• Only able to create, edit and delete their own posts
• Contributor
• Must have created content approved by Administrator or Editor
• Subscriber
• Manages only their own account
• Cannot add content or make changes to site