Want to get involved with the 2019 Truck Racing series? Take a look at why you should!

1. In association with
BTRAC UK TRUCK RACING
2019 CHAMPIONSHIP

2. We are delighted that we have been appointed by the British
Automobile Racing Club (BARC) to be become the promoter of the
BTRAC UK truck racing series, working alongside BARC to jointly take
care of the promotion and media coverage of this exciting
Championship. With people from all areas of our industry coming to the
truck racing events each year, we are the only recognised British truck
racing series. Unlike other exhibitions, truck racing approaches truckers,
fleet owners, manufacturers and decision makers in the same interactive
way. This is a unique combination which offers huge benefits to our
sponsors. We can offer you a platform to easily access the UK’s truck
related target group in a relaxed atmosphere, on all levels and through
only one point of contact. We can give you access to this influential
audience via our packages which include; branding, live-event, editorial
coverage and promotion throughout our range of media brands.
Introduction
BTRAC UK TRUCK RACING 2019 CHAMPIONSHIP
02
“BARC are proud to have DVV Media International
working in partnership with us to promote, support and
publicise the British Truck Racing Association
Championship. The exposure gained through editorial in
their Truck & Driver publication and the new followers
being generated via its social media channels has been
fantastic. In addition, their standing within and their knowledge of the
industry will allow our championship to develop relationships with truck
racing sponsors keen to see our sport grow ever larger.”
Drew Furlong
Chief Operating Officer
The view from the top

3. BTRAC Championship Profile of a Truck Racing Spectator
BTRAC UK TRUCK RACING 2019 CHAMPIONSHIP
Nurburgring
(July)
Thruxton
(June)
Pembrey
(April)
Pembrey
(October)
Brands Hatch
(November)
Brands Hatch
(April)
25,000
Snetterton
(September)
Donington
(July)
10,000 10,000
12,500
17,500
4,000 4,000
100,000
Attendancein000’s
Visitor numbers to the 2018
Events, with 2019 set to smash
these figures.
Social Audience
followers
Facebook
Twitter
Instagram*
25,356
18,539
3,493
Amazon Prime – free
to view with a reach
over 100 million
customer – Deal
completed in
September 2018 – viewing figures to
follow throughout the season.
Motors TV Interna-
tional - first UK
Motorsport produc-
tion house to put
this content on TV –
200,000 viewers (including repeats)
in the UK, and it was also sent over
the European / International network
which was bringing in audiences in
the region of 1.2-1.8 million.
BARCTV – always
available and
promoted on social
media 1,000 views per
day, over 4500
viewers for the races streamed live.
Front Runner (Sky
TV Channel) - an-
other new addition
since the September
changeover and they
came to us expressing an interest in
showing the whole 2018 series which
has now been scheduled – viewing
figures to follow.
03
Truck Racing with
history in Europe, for
more than 30 years,
these impressive
trucks are fighting for
podium and pole
positions on the race
tracks across the UK.
*Plus Truck & Driver
Instagram
The majority of
spectators at truck
events are
accompanied by
friends and/or family.
l The average group
size is between 4-6
people but mainly
family.
l Unlike other racing series
truck racing fans are loyal to
truck racing industry.
l Most fans work in the truck
industry or related fields such
as logistics, transportation,
utility vehicles or the con-
struction industry.
l Similar to other racing
categories spectators at
truck racing events are
prepared to travel to the
events.
l Truck racing fans
consume information at
the Event, on TV, Social
Media and through the hard
copy media.

4. BTRAC UK TRUCK RACING 2019 CHAMPIONSHIP
The UK’s biggest selling monthly magazine
written by professional drivers for drivers.
With 2.5 readers per copy the
total numbers of readers
who will see your
advertisement is 28,125.
The drivers’ lifestyle content of
the magazine means that our
readers are engaged and inter-
active.
l Readers contribute to industry
debate through an active letters
page
l We get 200 competition entries a
month
l our advertisements are read by an
engaged audience
l 99% of Truck & Driver copies are paid
for, which means that your advertise-
ment is seen within the pages of a
respected and well-read magazine
l With 6+ dedicated pages to
truck racing, truck and driver is
the best placed publication for
the audience to engage with.
Trucknetuk.com UK’s largest
drivers’ forum. An engaged
and interactive audience
participating in forums on a
wide range of topics.
l UK professional drivers’ forum
l Owner and fleet operators’ forum
l New and aspiring drivers
Users need to register to participate ­- our
database is now 71,900, growing at 300 per
month.
Truck Racing will be heavily promoted on this
channel to encourage more visitors to the
events.
120,494Unique users
1,585,413Page views
The truckanddriver.co.uk
site is a gateway into the print
brand. Following a recent
redesign, we now have a
wider range of ad positions
available for clients looking for branding
opportunities focused on professional drivers.
In 2019 will see a brand-new truck racing
section added to the website to keep up
to date with the action as it unfolds. We will
be featuring editorial and the latest results.
Users will be able to meet with our sponsors
on the website and get behind why they are
sponsoring the truck racing series.
14,967Unique users
27,277Page impressions
Truck & Driver magazine 2019 truck racing calendar
(1) Brands Hatch April 20/21 Rounds 1 & 2
(2) Pembrey May 11/12 Rounds 3 & 4
(3)Thruxton June 29/30 Rounds 5 & 6
(4) Nurburgring July 19/21 Rounds 7 & 8
(5) Donington Park August 10/11 Rounds 9 & 10
(6) Snetterton September 7/8 Rounds 11 & 12
(7) Pembrey October 5/6 Rounds 13 & 14
(8) Brands Hatch November 2/3 Rounds 15 & 16
04
truckanddriver.co.uk Trucknetuk.com

5. BTRAC UK TRUCK RACING 2019 CHAMPIONSHIP
Your logo on all literature produced by DVV
Media in association with the series from
editorial coverage, advertisment / promotional
detailed below:
l Advertisements in print
l Social media
l Website
l Exibition / At each UK race meeting - 15m x
15m stand within the paddock
l Branding on the podium backdrop
l 13 full page advertisements to appear in
Truck and Driver Magazine
l Logo and hyperlink on BTRAC website
ASSOCIATE SPONSOR Partner Section
l Logo and hyperlink on Truck & Driver
website Truck Racing Section
l Editorial coverage in print and on the Truck
and Driver and BTRAC website throughout
the year
l Two paddock banners at each event
l Introduction to all drivers and teams with
photo / video opportunities
l Five copyright free images for marketing
use per event
l Authorisation to use the official BTRAC
Partner logo
Package cost: £30,000 + VAT
Your logo will be on all literature produced
by DVV Media and BARC in association with
the series from editorial coverage to
advertisements and general promotion which
is detailed below:
l Advertisements in print
l Social media
l Any videos associated with the race series
l E-Shots
l Website
l At each UK race meeting exhibition space
within paddock
l One page advertisement within each UK
event programme
l 13 full page advertisements in
Truck & Driver
l Editorial coverage
l Branding on the podium backdrop and the
opportunity to supply podium gifts
l Logo and hyperlink on BTRAC website
l Partner section
MAIN PACKAGE l Logo and hyperlink on Truck & Driver
website truck racing section
l Inclusion in editorial in print and on the
Truck & Driver and BTRAC websites through-
out the year
l Six paddock banners at each UK event
l Ten pole flags at each event
l Introduction to all drivers and teams with
photo / video opportunities
l 10 race tickets per UK event
l Discounted additional event tickets
l Company logo inclusion onto all tv and
video programmes - shown on Motorsport TV,
Amazon Prime and social media.
l Company logo inclusion in the door card of
all trucks
l Branding on all staff clothing
l Ten copyright free images for marketing
use per UK event
l Authorisation to use of official BTRAC
Partner logo
Package cost: £60,000 + VAT
MEDIA SPONSOR (FOR TRUCK TEAM SPONSORS)
l Advertisement to appear in every issue of
Truck & Driver magazine - 13 issues
l Still adverts to appear in the video that will
be produced for the Truck & Driver channel
l Logo and hyperlink on BTRAC website
partner section
l Logo and hyperlink on Truck & Driver web-
site Truck Racing Section
l Editorial coverage in print and on the
Truck & Driver and BTRA website
l Authorisation to use the official BTRAC
partner logo
Package costs:
Full page - £10,000 + VAT
Half page - £8,000 + VAT
1/4 page - £6,000 + VAT
(space in the paddock will be an additional cost)
l Exibition space at the UK race meeting -
15m x 15m stand within the paddock
l 3 full page advertisements to appear in
Truck and Driver Magazine
l Logo and hyperlink on BTRAC website
Partner Section
l Logo and hyperlink on Truck & Driver
website Truck Racing Section
l Editorial coverage in print and on the
ONE RACE SPONSORSHIP Truck & Driver and BTRAC website for the
race meeting
l Two paddock banners at the event
l Introduction to all drivers and teams with
photo / video opportunities
l Five copyright free images for marketing
use per event
l Authorisation to use the official BTRAC
Partner logo
Package costs: £8,000 + VAT
Sponsorship opportunities
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6. Emma Tyrer
Head of Sales
Tel: 07900 691137
Email: emma.tyrer@roadtransport.com
Andrew J Smith
Key Account Manager
Tel: 07771 885 874
Email:andrew.smith@roadtransport.com
Media contacts
BTRAC UK TRUCK RACING
2019 CHAMPIONSHIP
In association with