Se ha denunciado esta presentación.
Utilizamos tu perfil de LinkedIn y tus datos de actividad para personalizar los anuncios y mostrarte publicidad más relevante. Puedes cambiar tus preferencias de publicidad en cualquier momento.

20 ways to eliminate your b2b b2c service business marketing inefficiencies

139 visualizaciones

Publicado el

for service businesses / founders . entrepreneurs who want to eliminate marketing inefficiencies. Eenjoy

Publicado en: Servicios
  • Sé el primero en comentar

  • Sé el primero en recomendar esto

20 ways to eliminate your b2b b2c service business marketing inefficiencies

  1. 1. ALL RIGHTS RESERVED. EMMANUEL “MANNY” OMIKUNLE BLOG: MBLOG.BJMANNYST.COM SPONSOR: FOUNDERS UNDER 40™ GROUP + BJ MANNYST (BJMANNYST.COM BONUS: GET YOUR COPY + A MARKETING EFFICIENCY WORKSHEET + PRIVATE CONSULTATION 1 20 Ways To Eliminate Your B2B / B2C Service Business Marketing Inefficiencies: Using Quality Intent Marketing, Quality Traffic, Quality Work-flow, Quality Leads, Quality Delivery By Emmanuel “Manny” Omikunle [https://mblog.bjmannyst.com via WHATSAPP] VALUE: $ BILLIONS IN SAVINGS eBook +Service PRICE: $5000 NOTE: “Sometimes a little inefficiency can help your service business discover better ways” - Emmanuel “Manny” Omikunle
  2. 2. ALL RIGHTS RESERVED. EMMANUEL “MANNY” OMIKUNLE BLOG: MBLOG.BJMANNYST.COM SPONSOR: FOUNDERS UNDER 40™ GROUP + BJ MANNYST (BJMANNYST.COM BONUS: GET YOUR COPY + A MARKETING EFFICIENCY WORKSHEET + PRIVATE CONSULTATION 2 20 Ways To Eliminate Your Service Business Marketing Inefficiencies: Using Intent Marketing, Quality Traffic, Quality Work-flow, Quality Leads, Quality Delivery Your service business deserves efficiency in business operations and marketing, I welcome the opportunity to hear your sales & marketing challenges or inefficiencies [mannyo_linkedin(at)foundersunder40.com]. Specifically, I welcome tech b2b/b2c service businesses who want someone to take a look at their service business and bounce ideas. Thanks Marketing inefficiencies is like sex with a pillow when two beautiful consensual women are ready to rock-your-world. Marketing inefficiency is doing Facebook ads, LinkedIn ads, Google ads and thinking that’s all the marketing you need. Marketing inefficiencies is following the crowd instead of figuring out what works best for your organization and customers. Let me share a brief story about a small and growing commercial service organization, doing $5 Million of revenue a year for the past decade, that simply failed to adapt their marketing. In the past, most of their business leads came from trade-shows, cold-calling, b2b door-to-door, the occasional flyer on cars tactics, etc. They’ve always seem to do random bunch of things and gotten leads as if it were a miracle. Today, that is not the case, due to the growing competition, review sites, lack-of-differentiation, technology, social change, and lack of modern expertise they are no longer operating. They have neglected to evolve their processes because they got complacent. They thought things would never change therefore they could keep doing the same things. The take away is that social & economic change is always happening on a micro-macro level and it is important to keep evolving or you will slowly go extinct. I bet you do know of a business today that does email marketing, content marketing, search engine marketing, video marketing, mobile marketing, event marketing, etc to get to quality-ready-to-buy leads or in some cases stay engage with their customers? I believe there’s a high chance you said yes! Do you know that most businesses still struggle with marketing even if they constantly measure, monitor, and adjust? CLICK TO MESSAGE (Mobile View)
  3. 3. ALL RIGHTS RESERVED. EMMANUEL “MANNY” OMIKUNLE BLOG: MBLOG.BJMANNYST.COM SPONSOR: FOUNDERS UNDER 40™ GROUP + BJ MANNYST (BJMANNYST.COM BONUS: GET YOUR COPY + A MARKETING EFFICIENCY WORKSHEET + PRIVATE CONSULTATION 3 Do you also know that not many have automated their marketing effort, or adopted agile marketing, machine learning, analytic, data-driven marketing, predictive marketing? One thing I want to tell you, apart from the subject matter, is that there are many technology tools like machine learning, AI, image recognition, personalization, that will offer, in my opinion, short-term efficient benefit to the early-mid adopters. The root cause of marketing inefficiencies sometimes is not tools like social media or email, it is likely failure to address fundamentals.So let’s attack marketing inefficiencies however be prepared to handle new inefficiencies. There are fundamental reasons so many service-based businesses try traditional and digital marketing only to experience little to no success, and state marketing or advertising “is a waste.” What some of you and businesses don’t realize is that not only does ROI takes the right: time,money, and effort. It also takes getting the whole marketing mix, marketing strategy, workflow, messages, IT systems, target, lead generation processes, traffic, problem, etc right
  4. 4. ALL RIGHTS RESERVED. EMMANUEL “MANNY” OMIKUNLE BLOG: MBLOG.BJMANNYST.COM SPONSOR: FOUNDERS UNDER 40™ GROUP + BJ MANNYST (BJMANNYST.COM BONUS: GET YOUR COPY + A MARKETING EFFICIENCY WORKSHEET + PRIVATE CONSULTATION 4 If you don’t add the correct ingredients and the correct amount, your cake will come out messed up. Your services business deserves efficiency in business operations and marketing, I welcome the opportunity learn about your service business marketing challenges and to be of help. Please share your challenges (info[at]foundersunder40.com).
  5. 5. ALL RIGHTS RESERVED. EMMANUEL “MANNY” OMIKUNLE BLOG: MBLOG.BJMANNYST.COM SPONSOR: FOUNDERS UNDER 40™ GROUP + BJ MANNYST (BJMANNYST.COM BONUS: GET YOUR COPY + A MARKETING EFFICIENCY WORKSHEET + PRIVATE CONSULTATION 5 NOTE: These suggestions are offered on the assumption that you all are already familiar with marketing. Also that parts of these suggestions may not apply or work for your service business. These are the list of problems and inefficiencies? Traffic Problem Not enough traffic Too much traffic People are not sticking around to engage / buy You spend so some much effort and the conversion is terrible Content Problem Too much content Creating the wrong content Content is lacking. Lacking Knowledge Lack of understanding of prospects / clients intent Don't know what they want Decision makers are quite hesitant to invest in systems or tools which are designed to eliminate these inefficiencies for reasons such as doubt Others Poor processes Analysis takes too much time and effort Inefficient business practices is expensive, stressful and wasteful Stuck in the same rut continuously Using the wrong strategy. Landing page sucks. Follow-through isn’t good enough. Activity is over production or not prioritized Processes are over complicated Bad trial, error, and refining management Rising cost of lead acquisition Visual challenged Promotional challenges Nurturing challenges Closing challenges Waiting due to poor communication Excessive communication Social media ROI sucks Expecting ROI right away Not knowing how your current clients got to you Spending big on a one time campaign Trying too much too soon
  6. 6. ALL RIGHTS RESERVED. EMMANUEL “MANNY” OMIKUNLE BLOG: MBLOG.BJMANNYST.COM SPONSOR: FOUNDERS UNDER 40™ GROUP + BJ MANNYST (BJMANNYST.COM BONUS: GET YOUR COPY + A MARKETING EFFICIENCY WORKSHEET + PRIVATE CONSULTATION 6 For Engineering Marketing Efficiency We know this is going to be an invaluable resource that’s why we also hope you’d contact us with your feedback or challenges or questions. We are open to assisting early / growing / establish B2B / B2C North America service operation. If we have suggestions specific to your business we’ll offer it*. (*Please note this is simply a free quick suggestion not our more in-depth offerings) Enjoy! (Want more resources on intent marketing and how to implement it, give us a shout [info(at)foundersunder40.com] )
  7. 7. ALL RIGHTS RESERVED. EMMANUEL “MANNY” OMIKUNLE BLOG: MBLOG.BJMANNYST.COM SPONSOR: FOUNDERS UNDER 40™ GROUP + BJ MANNYST (BJMANNYST.COM BONUS: GET YOUR COPY + A MARKETING EFFICIENCY WORKSHEET + PRIVATE CONSULTATION 7 1. QUALITY INTENT MARKETING & ANALYSIS This area of marketing will likely be an area that more and more business might want to consider when it comes to marketing efficiency and effectiveness. Plus combine it with M.L., A.I., and you might have discovered lightning in a bottle. Who is intent marketing for? What most marketers do is try to attract a lot of traffic, build authority, convert and what ends up happening is 95% of people never buy. It’s like a movie star expecting everyone who sees their movie trailer to go and see the full movie. Trying to convince users to buy something when you've never made the connection, learn their interest, desires, life-stage is very tough in a short attention span world. So intent marketing tries to get knowledge when prospects express intent for something early in the buying journey and simply market to them instead of others who haven’t express intent. This is what intent solves The reality is that everyone from consumers, businesses begins the buying journey with a search engine and it usually is Google. However there is slow growing trend that people are becoming aware of data, behavior tracking and profiling through search engines so may therefore alter their disclosure of intent. For example, some may avoid using Google search engines / use more private- secure browsers which means knowledge of intent might be distorted.  This is a fact, Google and search engines do track intent (the keywords or questions you type)  Intent marketing focuses on getting the right person at the right place, time, right decision maker, right influence, or another way to put it: the right WHO, WHAT, WHEN, WHY, HOW  It helps you think like your prospects and learn how to answer their intent questions or concerns when they click/land/view/engage  Understanding intent will help you serve the people not the channels  Understanding intent will help you create more quality, relevant, deep content which focus on topics/problems  Understanding intent will help you create content to answer questions and recommending a solution that suites the diverse persona benefit, and also express to them the cost of not taking action  Understanding intent will help you sell based on the either or all the above [ gain, loss, logic, and fear]  Learn what it takes for you to build credibility with influencers, associations, clubs, forum, format, fans, end users
  8. 8. ALL RIGHTS RESERVED. EMMANUEL “MANNY” OMIKUNLE BLOG: MBLOG.BJMANNYST.COM SPONSOR: FOUNDERS UNDER 40™ GROUP + BJ MANNYST (BJMANNYST.COM BONUS: GET YOUR COPY + A MARKETING EFFICIENCY WORKSHEET + PRIVATE CONSULTATION 8  Your content, product, service becomes more desirableSome people are in different stages problem unaware, problem aware, there are solutions seeking. With knowledge of intent you will know what approach is best. Is This Efficient or Waste?
  9. 9. ALL RIGHTS RESERVED. EMMANUEL “MANNY” OMIKUNLE BLOG: MBLOG.BJMANNYST.COM SPONSOR: FOUNDERS UNDER 40™ GROUP + BJ MANNYST (BJMANNYST.COM BONUS: GET YOUR COPY + A MARKETING EFFICIENCY WORKSHEET + PRIVATE CONSULTATION 9 2. QUALITY WORKFLOW Workflow also known as process is the key to every mechanism in life. Creating life requires a workflow. Sales & marketing has a workflow. When workflows are not working or it’s inefficient, it’s time to take a look. Sometimes it’s the workflow not your marketers fault that the ROI sucks. Changing old and outdated workflow ways is not as difficult as it may seem. It does, however, require guidance from a knowledgeable source, and computer software which offers workflow diagrams that can adapt to small or medium size businesses. It starts by breaking each work activity into as many steps as possible makes for quick and effective diagnoses. If you need outside perspective, don’t be afraid to seek it. Sometimes if you are too close to the problem you might get blind spots. I would think workflow should be re-calibrate or taking a look at every quarter so that junior and senior personnel can address problems before it’s too late. Encouraging opinions regarding the effectiveness of practices can produce valuable observations. Once you found a solution, make sure to communicate the concepts of the new plan and provide training. The right humane workflows can save your service business money and headaches. YES!
  10. 10. ALL RIGHTS RESERVED. EMMANUEL “MANNY” OMIKUNLE BLOG: MBLOG.BJMANNYST.COM SPONSOR: FOUNDERS UNDER 40™ GROUP + BJ MANNYST (BJMANNYST.COM BONUS: GET YOUR COPY + A MARKETING EFFICIENCY WORKSHEET + PRIVATE CONSULTATION 10 3. QUALITY WORKFORCE MATCHED TO RIGHT WORK If you don’t put people in the best role for their skills, attributes, personality , etc initially to get them comfortable in their roles you are going to get inefficiencies. It is like putting New England Patriots’ Tom Brady in wide receiver role on his first NFL game. I bet Tom would be a terrible wide receiver. . .or like trying to get Serena Williams running 3000 meters.Therefore the best recommendation is to know your employees personally and put them in diverse capabilities to see where people shine best. Then help them stretch their skills and experience. Plus, if you want to attract the people who will help you grow to excellence, it helps to make yourself attractive. Everyone wants to be a part of extremely close team, higher purpose, best training, responsibility, achieving larger-then-life goals, fulfillment, safety, belonging, etc. It simply means treat others the way you’d want to be treated and you might cut back on inefficient marketing. Know Your Team Productivity For efficiency purpose consider the productivity of your workforce on normal circumstances and in high demand situations then have your managers and team leaders assess performance. And engage each other on how to improve it however don’t forget consult the person who has to do the job. Team Collaboration Encourage an environment of employee collaborations really helps discover inefficiencies however the reality is no one wants to mention waste if it impacts their livelihood. There are many software that can help so staying up to date with the latest collaboration technology and software can reduce the time needed to address problems. Feel free to Google some and try out some and see which one works best for you and your service business.
  11. 11. ALL RIGHTS RESERVED. EMMANUEL “MANNY” OMIKUNLE BLOG: MBLOG.BJMANNYST.COM SPONSOR: FOUNDERS UNDER 40™ GROUP + BJ MANNYST (BJMANNYST.COM BONUS: GET YOUR COPY + A MARKETING EFFICIENCY WORKSHEET + PRIVATE CONSULTATION 11 4. QUALITY COMMUNICATION You can’t consistently perform efficiently in business and life without good communication skills. A clear and consistent quality communication to your internal team, external team, customers and strangers really helps your bottom line. We live in a fast pace world of WhatsApp, Slack, Facebook, Linkedin, and sometimes we forget / avoid the face-face direct candor. Try not to micro manage and just try to create an environment of mutual purpose, mutual support, and mutual respect. 5. QUALITY STRATEGY Some of us are just too quick to jump at the first few users who express interest in our services and think we have a business or a new service offering. The reality is if you don’t ask and verify your strategies you end up building a mediocre business that doesn’t inspire more.. Half of marketing success and efficiency is building on sound foundations. See, if you get it right you can also help focus on your objectives even in the face of challenges. ASK. . . WHO DO YOU SERVE?, WHAT DO YOU PROVIDE THAT PEOPLE WILL PAY YOU FOR?, WHEN DO PERFORM IT?, WHERE DO YOU PERFORM THIS?, HOW DO YOU HOPE TO ACHIEVE THIS? (if you want more resources on marketing strategy development and how to implement it, give us a shout [info(at)foundersunder40.com] )
  12. 12. ALL RIGHTS RESERVED. EMMANUEL “MANNY” OMIKUNLE BLOG: MBLOG.BJMANNYST.COM SPONSOR: FOUNDERS UNDER 40™ GROUP + BJ MANNYST (BJMANNYST.COM BONUS: GET YOUR COPY + A MARKETING EFFICIENCY WORKSHEET + PRIVATE CONSULTATION 12 HIGH STANDARD HIGH EFFICIENCY
  13. 13. ALL RIGHTS RESERVED. EMMANUEL “MANNY” OMIKUNLE BLOG: MBLOG.BJMANNYST.COM SPONSOR: FOUNDERS UNDER 40™ GROUP + BJ MANNYST (BJMANNYST.COM BONUS: GET YOUR COPY + A MARKETING EFFICIENCY WORKSHEET + PRIVATE CONSULTATION 13 6. QUALITY PROBLEM MATCH TO CAPABILITY In every aspect of your marketing, be the marketer identifying consumer problems / market problems and making sure you can build the capability to address it. So avoiding inefficient allocation of time, money, and effort is a most. And building capabilities looking for a problem to justify the allocations is just wasteful. Now because of this approach, you might end up with bad hires, layoffs, write-offs, and legal hiccups. However sometimes this is best approach you use for experiments. Just start by shooting bullets before shooting missiles. Plus, developing a team without a thorough plan pretty much means that you’re not concerned about any obstacles that might arise and you’re not concerned about the outcome. Another form of waste. In addition, not understanding the perspective and mentality of authorities or decision makers is also wasteful. 7. QUALITY INFORMATION SYSTEMS If possible hire someone knowledgeable on how to deploy a great informational system for your business because without this, you will never be able to keep up. You might want to weigh outsourcing all of your IT needs, or even a few of your IT obligations to a credible third party. It can help reduce operational costs and IT inefficiencies. While there are many benefits to outsourcing, you should remain aware of the potential downside. Always Keep Your Eyes Out For New, Old, Better, Latest Offerings Inefficiencies can be found in the technology you use to do your job or access information so always try to look for alternative software and technology to increase efficiency, productivity, happiness and performance. Organize Data Management
  14. 14. ALL RIGHTS RESERVED. EMMANUEL “MANNY” OMIKUNLE BLOG: MBLOG.BJMANNYST.COM SPONSOR: FOUNDERS UNDER 40™ GROUP + BJ MANNYST (BJMANNYST.COM BONUS: GET YOUR COPY + A MARKETING EFFICIENCY WORKSHEET + PRIVATE CONSULTATION 14 An organization that wants to keep succeeding needs to have systems in place to manage data. The use of great information systems enable rapid decision making, predictions, adjustments, security, access, privacy, convenience, etc. To stay competitive protect your data and information. Is This Efficient or Chaos?
  15. 15. ALL RIGHTS RESERVED. EMMANUEL “MANNY” OMIKUNLE BLOG: MBLOG.BJMANNYST.COM SPONSOR: FOUNDERS UNDER 40™ GROUP + BJ MANNYST (BJMANNYST.COM BONUS: GET YOUR COPY + A MARKETING EFFICIENCY WORKSHEET + PRIVATE CONSULTATION 15 8. QUALITY WORK ON YOUR WEAKNESS Everyone has weaknesses. Businesses have weaknesses. So the question is to do you address your weaknesses or do you hope it goes away? See there are always people who are excelling in your market or in other markets who have weaknesses however what they do is tackle it not sweep it under the rug. The best way to address your weaknesses is to learn from those who don’t share that similar short comings. Learn from the best. 9. QUALITY INCENTIVE Provide an environment where it is encouraged and beneficial to find ways to reduce inefficiencies. It is important for long-term success for your business to make it possible for team members to perform at their best everyday. For a example, a general contractor on a construction site doesn’t want to have to remind his workers to put on their safety gears all the time so he puts signs up to remind people of the benefit of personal safety gear. When figuring out how to reward your employees, consider their individual needs, team needs, preferences and career development. 10. QUALITY TASKS & ACTIVITIES Getting people to take on tasks and activities that they are good at and they can prioritize does wonders for everyone. Let team members get good at somethings before introducing new things to them. Build confidence before you test them at the deep end. And sometimes there are always some people who do not have a lot variety of skills sets and sometimes do not want to broaden their skills. Basically they are comfortable where they are. It is up to you, others, managers, etc to decide how to manage diverse individuals and try to strike a balance between organizational needs and individuals needs.
  16. 16. ALL RIGHTS RESERVED. EMMANUEL “MANNY” OMIKUNLE BLOG: MBLOG.BJMANNYST.COM SPONSOR: FOUNDERS UNDER 40™ GROUP + BJ MANNYST (BJMANNYST.COM BONUS: GET YOUR COPY + A MARKETING EFFICIENCY WORKSHEET + PRIVATE CONSULTATION 16 11. QUALITY FOCUS OR QUALITY BROADING When it comes to marketing it is always important to know when to focus your effort, your strategy, etc or when to broaden your effort so that you can see the dangers/opportunities around the corner. It’s really up to you to decide which approach would be best. 12. QUALITY CREATION OF MULTIPLE OPTIONS Like they say, “one is a dangerous number in business”. Just having one vendor, one client, one supplier, one computer, one online service provider, one job applicant, etc is just asking for trouble. So get multiple teams, multiple vendors or multiple options to take a look at your problems. In a study of silicon valley executives, it found out that having multiple alternative approach / experiments sometimes undercut internal politics, kept ego under control, and also it helped encourage backup mentality. And the reality is you do that by expanding your options so hopefully you don’t get confirmation biases. Risk management helps in efficient marketing.
  17. 17. ALL RIGHTS RESERVED. EMMANUEL “MANNY” OMIKUNLE BLOG: MBLOG.BJMANNYST.COM SPONSOR: FOUNDERS UNDER 40™ GROUP + BJ MANNYST (BJMANNYST.COM BONUS: GET YOUR COPY + A MARKETING EFFICIENCY WORKSHEET + PRIVATE CONSULTATION 17 13. QUALITY SYSTEMS OR QUALITY MUTATIONS The mutants are always coming or in some cases are lurking just around the dark corner. I’m referring to the organization or stealth start-up or subculture or niche businesses that are going to take the scraps of our social-economic systems and find that next big idea that then turns into the incumbents worst nightmare. Efficiency was once about speed, quality, and low cost. Today it’s all that plus great system designs, great tools,culture, great people, healthy paranoiac, a great internal red team*, and agility. (*Red Teams are people/groups in your organization that spend their time thinking of the bad to worst things that can hurt your business. Email us if you need a red team. )
  18. 18. ALL RIGHTS RESERVED. EMMANUEL “MANNY” OMIKUNLE BLOG: MBLOG.BJMANNYST.COM SPONSOR: FOUNDERS UNDER 40™ GROUP + BJ MANNYST (BJMANNYST.COM BONUS: GET YOUR COPY + A MARKETING EFFICIENCY WORKSHEET + PRIVATE CONSULTATION 18 Only 1 in 10 marketers said that their lead generation efforts are highly efficient and effective. Why is that? Most marketers are not changing or changing fast enough?
  19. 19. ALL RIGHTS RESERVED. EMMANUEL “MANNY” OMIKUNLE BLOG: MBLOG.BJMANNYST.COM SPONSOR: FOUNDERS UNDER 40™ GROUP + BJ MANNYST (BJMANNYST.COM BONUS: GET YOUR COPY + A MARKETING EFFICIENCY WORKSHEET + PRIVATE CONSULTATION 19 14. QUALITY LEAD GENERATION & QUALIFYING SYSTEMS I will admit it takes courage to look at yourself in the mirror and ask, “Am I out performing or am I not keeping up?”. It is challenging for a lot of people to get the quality lead, close the quality lead, and then get the quality lead to buy again. So here are some tips to help your marketing efficiency Content Marketing  Know your audience’s pain  Know how to use the right visuals  Educate, inform or entertain or all of the mentioned  Make it seem like a real person with a soul put it together  Less is more. More value is better. Empathized content is great.  High quality insightful research content can really blow them away.  Visual and AR / VR are the future of content  Know what format suite your business and your customers. . “90% of customers report that product videos help them make purchasing decisions”
  20. 20. ALL RIGHTS RESERVED. EMMANUEL “MANNY” OMIKUNLE BLOG: MBLOG.BJMANNYST.COM SPONSOR: FOUNDERS UNDER 40™ GROUP + BJ MANNYST (BJMANNYST.COM BONUS: GET YOUR COPY + A MARKETING EFFICIENCY WORKSHEET + PRIVATE CONSULTATION 20 Landing Pages Landing pages focus your message and objective A good landing page has the following:  Your Unique Selling Proposition (USP)  The main headline  A supporting headline  A reinforcement statement  A closing argument  The attention grabbing image  The benefits of your offer  Bullet points summarizing the benefits/value of what you’re offering  Social Proof like testimonials and/or success stories or reviews  A single conversion goal or reason for them to act a.k.a your Call-To-Action (CTA)”  On platforms like Facebook, LinkedIn, Twitter and Pinterest. Content and limited-time offers are a great way to attract more clicks to your page.  PPC ( pay-per-click) ads help you reach your target due to the built in audience profile database. When you lead them to a relevant specific page people would likely convert better.  Use your special promos in your email marketing campaign to get people to your landing pages and also include it in email signature. Lead Nurturing Establish the relationship with potential customers before you sell Show them the benefits of solutions like yours not just your solutions. For example, if they have dental pain, you tell them, “maybe a dentist might be able to take a look at it”  Gain the trust of your leads  Add as much value upfront  Educate them  Be helpful  It’s not all about you  Then you can slowly nurture them until they understand how your product will solve their specific problems.  Don’t leave this all to automation. Keep on top of it. (Want more resources on content marketing and how to implement it, give us a shout [info(at)foundersunder40.com] )
  21. 21. ALL RIGHTS RESERVED. EMMANUEL “MANNY” OMIKUNLE BLOG: MBLOG.BJMANNYST.COM SPONSOR: FOUNDERS UNDER 40™ GROUP + BJ MANNYST (BJMANNYST.COM BONUS: GET YOUR COPY + A MARKETING EFFICIENCY WORKSHEET + PRIVATE CONSULTATION 21 For More Service Business Support: [https://mblog.bjmannyst.com]
  22. 22. ALL RIGHTS RESERVED. EMMANUEL “MANNY” OMIKUNLE BLOG: MBLOG.BJMANNYST.COM SPONSOR: FOUNDERS UNDER 40™ GROUP + BJ MANNYST (BJMANNYST.COM BONUS: GET YOUR COPY + A MARKETING EFFICIENCY WORKSHEET + PRIVATE CONSULTATION 22 15. QUALITY LISTENING & CARING This part might also apply to intent marketing. It’s about taking the time to listen, ask the right questions, show you care, show you are in this for the long-relationship. If you have ever had a sales job or consulting job this part is crucial towards achieving a satisfied customer.  Engage your users, prospects, customers and let them explain to you their symptoms, issues, concerns, challenges.  Don’t assume anything about their problems or their ability to pay / not pay, or their fashion sense or their un-modern website etc  Once you gather your information you can begin to suggest some few choices that can help including third parties solutions.  And if you already have strong sense of the clients problems you set up the necessary content to help them make an informed decision. Almost like personalized medicine. 16. QUALITY TRAFFIC If you have ever wondered around your cities downtown entertainment district on the weekends you are likely to notice a busy-active street, a few restaurants full and busy, and a lot of restaurants with less dinners. That means volume of street traffic sometimes is not the issue.  Traffic is meaningless if it doesn’t convert and in most cases 95% do not convert to leads.  Using the right mix of effective channels that best generate the quantity and quality is absolutely crucial.  Direct search is a big source of traffic but not necessarily a top source for quality leads  There are other sources such as organic search, referrals, email, social media, paid search, display ads  The reality is you can compound your traffic by making sure to create lots of evergreen quality relevant content which can help content keep pushing more traffic to your site for months.  Optimizing your content by using the right content title, right keywords, etc.  Find some creditable sources, media companies, partners, influencers and get them to link to you by guest posting, public relations, news, partnerships, sponsored post, reselling, posting in communities, Quora, LinkedIn, Twitter, FaceBook,  If you keep things relevant I’m sure you’d be fine in terms of quality and quantity leads.
  23. 23. ALL RIGHTS RESERVED. EMMANUEL “MANNY” OMIKUNLE BLOG: MBLOG.BJMANNYST.COM SPONSOR: FOUNDERS UNDER 40™ GROUP + BJ MANNYST (BJMANNYST.COM BONUS: GET YOUR COPY + A MARKETING EFFICIENCY WORKSHEET + PRIVATE CONSULTATION 23 Email For Traffic Email is still number one until tools like Slack, Whatsapp, etc take over. So when it comes to email marketing efficiency, warming is good.  Warm email are email people have chosen to receive or don’t mind receiving because they already know and trust you.  Grow and nurture your own email list if you can.  Don’t build a list and ignore it. Don’t run an event,collect email addresses and just forget it.  Cold emails is okay if done properly however due to sophistication of spammers people are very fearful of email from strangers.  As your list grows you may have to use a third party to blast email and it can cost money.  For efficiency take the time to find, qualify, to research prospects before engaging.  Personalize like crazy because people want to be reassured other people care  Always try to test your messages, subject, CTA and try to use none spam keywords.  Make sure compliance with email marketing best practice is adopted. Social Media Traffic  Make the effort to engage and monitor your social media activities however do all this within reason because sometimes social media doesn’t guarantee ROI. It is just another way to stay in front of prospects and customers.  Sometimes your social media effort will help your revenue and sometimes it doesn’t  Don’t be afraid of YouTube or video marketing to generate business leads  To pick your social media channels, start with where your audience are.  If possible try to hangout where more targets like your clients hangout.  Consider re-targeting as a way to re-engage people who already have engaged your content. Look into the offering by LinkedIn, Google, etc.  Don’t be afraid to pay to promote high performance content.  And the reality is that Social media advertising becomes an expense in the eyes of decision makers instead of the normal free post and hope-for-engagement.  Spending continuously on ads doesn’t result in more effective which means on-going refreshing is required.  There is usually going to be a point where more scaling of advertising results in showing your ads to to people who are less likely to buy.  Take the time to measure your social media traffic  It takes time to build a scale-able customer acquisition machine.
  24. 24. ALL RIGHTS RESERVED. EMMANUEL “MANNY” OMIKUNLE BLOG: MBLOG.BJMANNYST.COM SPONSOR: FOUNDERS UNDER 40™ GROUP + BJ MANNYST (BJMANNYST.COM BONUS: GET YOUR COPY + A MARKETING EFFICIENCY WORKSHEET + PRIVATE CONSULTATION 24 “an excessive focus on inefficiencies can produce extremely negative effects if not properly managed”
  25. 25. ALL RIGHTS RESERVED. EMMANUEL “MANNY” OMIKUNLE BLOG: MBLOG.BJMANNYST.COM SPONSOR: FOUNDERS UNDER 40™ GROUP + BJ MANNYST (BJMANNYST.COM BONUS: GET YOUR COPY + A MARKETING EFFICIENCY WORKSHEET + PRIVATE CONSULTATION 25 17. QUALITY GOALS & MILESTONES Wow, you have read all the suggestions. Now you must weigh how to go about implementing. But before you do anything drastic you need to engage with stakeholders and set goals relating to the method to use. This will also keep teams accountable to whether the inefficiencies have been fixed. Track your progress and use the feedback sources to continue looking for ways to assist in your quest. Always look towards new methods to address marketing inefficiencies. Just don’t make drastic cuts for the sake of inefficiencies. 18. QUALITY DELIVERY In business, excellence is coveted by many but only earned by few. In today’s highly competitive world, a company can easily bull shit about their service without backing it up with resources, commitment and leadership necessary to consistently perform. The organization at that seven star level are willing to do whatever it takes (hopefully within the law) to deliver excellence. And it takes the right leaders, understanding of appearance, psychology, motivated employees to pursue excellence. Excellence is everywhere learn from the people who consistently deliver excellence. Excellence is achieving near perfection with the right means. Keep in mind that for long term business operation, excellency must be sustainable.
  26. 26. ALL RIGHTS RESERVED. EMMANUEL “MANNY” OMIKUNLE BLOG: MBLOG.BJMANNYST.COM SPONSOR: FOUNDERS UNDER 40™ GROUP + BJ MANNYST (BJMANNYST.COM BONUS: GET YOUR COPY + A MARKETING EFFICIENCY WORKSHEET + PRIVATE CONSULTATION 26 19. QUALITY TRY HARD NOT TRYING TOO HARD There are times that you must try hard and times you don’t want to try too hard to achieve something. There are only limited-easy-access resources to go around in this world and no organization can do everything, be everything, please everyone, etc. Sometimes the easiest thing to do is be excelling and trying where you are great instead of trying to excel where you are mediocre. When it’s time to stop trying too hard, get outside help instead of forcing things. 20. QUALITY ADJUSTMENT If you haven’t adjusted your marketing strategies, tactics, personnel, etc that can be a cause for marketing inefficiencies. In today’s tech changing world you’ve got to keep up with everything technology, society, politics, regulations, economics, etc just so you can continue to make money. Most importantly so you can have customers and stay in business. If you are just wasting money, time, effort, talent then get help immediately. In every marketing effort it is important to keep your expectation within reason. The ROI sometimes takes time. (Want more resources on marketing re-positioning or adjustments and how to implement it, give us a shout [info(at)foundersunder40.com] )
  27. 27. ALL RIGHTS RESERVED. EMMANUEL “MANNY” OMIKUNLE BLOG: MBLOG.BJMANNYST.COM SPONSOR: FOUNDERS UNDER 40™ GROUP + BJ MANNYST (BJMANNYST.COM BONUS: GET YOUR COPY + A MARKETING EFFICIENCY WORKSHEET + PRIVATE CONSULTATION 27 FINAL WORDS We as service business marketers, professional service, freelancers and service business organizations are always faced with inefficiencies. Not because we love inefficiencies rather we realize how imperfect the ingredients are. I hope this resource has been helpful and I look forward to hearing about your challenges. We are always looking for great opportunities to assist early and growing service businesses, focus is tech companies however open. Please whatsapp us / email us: jenn[at]foundersunder40.com. NEEDHELPWITHYOURSERVICEBUSINESS MARKETING?CONTACTBJMANNYST ALSOIFYOUAREAFOUNDER/BUSINESSOWNER LOOKINGFORPOSSIBLECLIENTS,JOINOURGROWING FOUNDERSCOMMUNITYJOIN GREATESTFOUNDERS.COM!!

×