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BYD automobile social media campaign.

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Enas Alsumairi

The document outlines a social media photo contest campaign for BYD cars. The campaign objectives are to gain more social media followers and likes, build BYD's profile, and collect photos of BYD cars. Anyone living in the kingdom can submit photos of BYD cars on social media and the most creative photo wins prizes, including cash and electronics. Guidelines are provided for photo requirements and proposed daily budgets are outlined for advertising the contest on social media.

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Social Media Campaign 4th Quarter
Social Media Campaign - Snap Away, to Win! What to see... 03 04 05 06 13 14 15 2Page- Objectives Target Audience Mechanics Photo Requirements Campaign Logo Campaign Poster Thank you
Social Media Campaign - Snap Away, to Win! Objectives 3Page- • To create a campaign on BYD social media account ( Facebook, Twitter, & Instagram ) • To gain more likes and followers • To build up BYD profile • To collect pictures of BYD cars and use them in the future posts
Social Media Campaign - Snap Away, to Win! Target Audience 4Page- Everyone lives in the kingdom can join and submit their photo/s of BYD Car.
Social Media Campaign - Snap Away, to Win! Mechanics 5Page- • Take a creative photo of the car • Like the BYD page and submit the photos directly to the designated BYD email address • BYD team will review all the submitted photos thoroughly and choose the most creative one. • The most creative shot wins the contest, and will receive exciting prize.
Social Media Campaign - Snap Away, to Win! Photo Requirements 6Page- • The sender must own the submitted photo/s to avoid plagiarism. • The photo must be high resolution and not less than 72 dpi. Pixelated and dark photos will be ignored, however photos taken by mobile and digital cameras are acceptable. • The exterior part of the BYD car/s must be clearly shown in the picture. • Taking selfie or groupie with the BYD car is allowed as long as the car isn’t entirely covered. • Submission of photos along with the sender’s details.
Social Media Campaign - Snap Away, to Win! Proposed Prizes 7Page- 1 Most creative BYD video Most creative BYD shot BYD Selifie with the most number of likes BYD Groupie with the most number of likes 10,000 SAR (1) 5,000 SAR (1) (4) (8,400) (6) (7,194) Apple Watch 2 3 4 Iphone 6S
Social Media Campaign - Snap Away, to Win! 8Page- SAR 10,000 SAR 2,000 SAR 5,000 SAR 3,000 Advertisement New Budget (1000) (3000) (30,000/ days) 1st 2nd 3rd (2000)(1000) Competition Gifts (2,000/day) Advertisement New Budget 3 Proposed Daily Budget
Social Media Campaign - Snap Away, to Win! 9Page- A selfie in front of the car
Social Media Campaign - Snap Away, to Win! 10Page- A selfie behind the car
11Page- Social Media Campaign - Snap Away, to Win! A selfie beside the car
12Page- Social Media Campaign - Snap Away, to Win! A creative shot of BYD Car alone!
Social Media Campaign - Snap Away, to Win! Campaign Logo 13Page-
Social Media Campaign - Snap Away, to Win! Campaign Poster 14Page- Have you seen a BYD lately? Snap away and send us your pics! Win awesome prizes for your clicks! #snapawaytowin
Social Media Campaign - Snap Away, to Win! 15Page- THANK YOU

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BYD automobile social media campaign.

  • 2. Social Media Campaign - Snap Away, to Win! What to see... 03 04 05 06 13 14 15 2Page- Objectives Target Audience Mechanics Photo Requirements Campaign Logo Campaign Poster Thank you
  • 3. Social Media Campaign - Snap Away, to Win! Objectives 3Page- • To create a campaign on BYD social media account ( Facebook, Twitter, & Instagram ) • To gain more likes and followers • To build up BYD profile • To collect pictures of BYD cars and use them in the future posts
  • 4. Social Media Campaign - Snap Away, to Win! Target Audience 4Page- Everyone lives in the kingdom can join and submit their photo/s of BYD Car.
  • 5. Social Media Campaign - Snap Away, to Win! Mechanics 5Page- • Take a creative photo of the car • Like the BYD page and submit the photos directly to the designated BYD email address • BYD team will review all the submitted photos thoroughly and choose the most creative one. • The most creative shot wins the contest, and will receive exciting prize.
  • 6. Social Media Campaign - Snap Away, to Win! Photo Requirements 6Page- • The sender must own the submitted photo/s to avoid plagiarism. • The photo must be high resolution and not less than 72 dpi. Pixelated and dark photos will be ignored, however photos taken by mobile and digital cameras are acceptable. • The exterior part of the BYD car/s must be clearly shown in the picture. • Taking selfie or groupie with the BYD car is allowed as long as the car isn’t entirely covered. • Submission of photos along with the sender’s details.
  • 7. Social Media Campaign - Snap Away, to Win! Proposed Prizes 7Page- 1 Most creative BYD video Most creative BYD shot BYD Selifie with the most number of likes BYD Groupie with the most number of likes 10,000 SAR (1) 5,000 SAR (1) (4) (8,400) (6) (7,194) Apple Watch 2 3 4 Iphone 6S
  • 8. Social Media Campaign - Snap Away, to Win! 8Page- SAR 10,000 SAR 2,000 SAR 5,000 SAR 3,000 Advertisement New Budget (1000) (3000) (30,000/ days) 1st 2nd 3rd (2000)(1000) Competition Gifts (2,000/day) Advertisement New Budget 3 Proposed Daily Budget
  • 9. Social Media Campaign - Snap Away, to Win! 9Page- A selfie in front of the car
  • 10. Social Media Campaign - Snap Away, to Win! 10Page- A selfie behind the car
  • 11. 11Page- Social Media Campaign - Snap Away, to Win! A selfie beside the car
  • 12. 12Page- Social Media Campaign - Snap Away, to Win! A creative shot of BYD Car alone!
  • 13. Social Media Campaign - Snap Away, to Win! Campaign Logo 13Page-
  • 14. Social Media Campaign - Snap Away, to Win! Campaign Poster 14Page- Have you seen a BYD lately? Snap away and send us your pics! Win awesome prizes for your clicks! #snapawaytowin
  • 15. Social Media Campaign - Snap Away, to Win! 15Page- THANK YOU