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UX             on Mobility LandscapeEndeavour Software Technologies © 2012
Agenda                                         1.0   Importance of UX                                         2.0   UX def...
Agenda                                         1.0   Importance of UXEndeavour Software Technologies © 2012
1.0 Importance of UX                                         Why User Experience?                                         ...
1.0 Importance of UX                                         The experience starts with awareness...Endeavour Software Tec...
1.0 Importance of UX      A well made, simple design is always      better than a complex design that is      poorly execu...
1.0 Importance of UXEndeavour Software Technologies © 2012
1.0 Importance of UX                                         Environment experience engages user’s perceptionEndeavour Sof...
1.0 Importance of UXEndeavour Software Technologies © 2012
1.0 Importance of UX      And all these applied parameters create moments to      remember and provide opportunities to co...
Agenda                                         1.0   Importance of UX                                         2.0   UX def...
2.0 UX definition       Myth and Facts about UX (in mobility field)   Myth                                                ...
2.0 UX definition                                                                           At Endeavour, User Experience ...
2.0 UX definition      Core Disciplines of Mobility      UX @ Endeavour UX LabEndeavour Software Technologies © 2012
Agenda                                         1.0   Importance of UX                                         2.0   UX def...
3.0 Mobile UX approach                                           Story                                           Board    ...
3.0 Mobile UX approach > Step 1: Understand   Objective study                            Contextual study   -    Stakehold...
3.0 Mobile UX approach > Step 1: Understand   What to design......as design is subjective?    Create persona to focus Pers...
3.0 Mobile UX approach > Step 2: Design    Tools:                                Tools:                 Tools:    - Paper-...
3.0 Mobile UX approach > Step 3: Test    “ Actual UX Testing in contextual environment validates real time feedback from u...
Agenda                                         1.0   Importance of UX                                         2.0   UX def...
4.0 Dos and Don’ts    Dos                                                                  Don’ts    -     Consider use ca...
Agenda                                         1.0   Importance of UX                                         2.0   UX def...
Research & work is goingon.....-    Augmented realities based     on location & visual     recognition-    Gaming console-...
Questions ?Endeavour Software Technologies © 2012
Thank you                                                     US: +1 512 628 3198                                         ...
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Role of UX in Mobility Landscape

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The webinar organized by Endeavour - The Mobility Company provides insights on Role of User Experience, popularly known as UX in the Mobility Landscape.

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Role of UX in Mobility Landscape

  1. 1. UX on Mobility LandscapeEndeavour Software Technologies © 2012
  2. 2. Agenda 1.0 Importance of UX 2.0 UX definition 3.0 Mobile UX approach 4.0 Dos & Don’tsEndeavour Software Technologies © 2012
  3. 3. Agenda 1.0 Importance of UXEndeavour Software Technologies © 2012
  4. 4. 1.0 Importance of UX Why User Experience? Experience Awareness, Better Design, Environmental experience, SensesEndeavour Software Technologies © 2012
  5. 5. 1.0 Importance of UX The experience starts with awareness...Endeavour Software Technologies © 2012
  6. 6. 1.0 Importance of UX A well made, simple design is always better than a complex design that is poorly executed.Endeavour Software Technologies © 2012
  7. 7. 1.0 Importance of UXEndeavour Software Technologies © 2012
  8. 8. 1.0 Importance of UX Environment experience engages user’s perceptionEndeavour Software Technologies © 2012
  9. 9. 1.0 Importance of UXEndeavour Software Technologies © 2012
  10. 10. 1.0 Importance of UX And all these applied parameters create moments to remember and provide opportunities to connect people.Endeavour Software Technologies © 2012
  11. 11. Agenda 1.0 Importance of UX 2.0 UX definitionEndeavour Software Technologies © 2012
  12. 12. 2.0 UX definition Myth and Facts about UX (in mobility field) Myth Facts + UX design is user interface design > UX design is a holistic system design + UX design is to create animation /interactivity > UX is about contextual experience + UX is about usability only to perform task > UX is a learning process user behavior and to create better solutions + A differentiator of selling product or service > UX creates better value proposition not just a visual differentiator + UX is same for all the platform and resolution > UX is governed by design guidelines of technology, resolution & deployment + UX is about jazz > UX creates better, clear & responsive designEndeavour Software Technologies © 2012
  13. 13. 2.0 UX definition At Endeavour, User Experience is sum of........effective Utility, Usability and Desirability Peter Morville’s Jesse James Garrett’s Honeycomb The Elements of User ExperienceEndeavour Software Technologies © 2012
  14. 14. 2.0 UX definition Core Disciplines of Mobility UX @ Endeavour UX LabEndeavour Software Technologies © 2012
  15. 15. Agenda 1.0 Importance of UX 2.0 UX definition 3.0 Mobile UX approachEndeavour Software Technologies © 2012
  16. 16. 3.0 Mobile UX approach Story Board Prototype Overall Objective Visual Context Usability Quality Information Design Architecture Understand the Review, Test Design multiple objective & core value & Iterate options to chooseEndeavour Software Technologies © 2012
  17. 17. 3.0 Mobile UX approach > Step 1: Understand Objective study Contextual study - Stakeholders / Kick-off meeting - Demographic study - User interview - Environmental influences - Contextual Inquires - ChallengesEndeavour Software Technologies © 2012
  18. 18. 3.0 Mobile UX approach > Step 1: Understand What to design......as design is subjective? Create persona to focus Personas And observe User behaviorEndeavour Software Technologies © 2012
  19. 19. 3.0 Mobile UX approach > Step 2: Design Tools: Tools: Tools: - Paper-Pencils - Microsoft Visio - Adobe Ai - Wacom pad - Adobe Ai - Adobe Photoshop - Sketch book pro - Adobe Photoshop - Wireframe stencilsEndeavour Software Technologies © 2012
  20. 20. 3.0 Mobile UX approach > Step 3: Test “ Actual UX Testing in contextual environment validates real time feedback from user.”Endeavour Software Technologies © 2012
  21. 21. Agenda 1.0 Importance of UX 2.0 UX definition 3.0 Mobile UX approach 4.0 Dos & Don’tsEndeavour Software Technologies © 2012
  22. 22. 4.0 Dos and Don’ts Dos Don’ts - Consider use cases as well to solve problems rather - Assume need than just requirements - Don’t use custom controls often - Plan for flexibility - Different solution for different device – it looses bran - Understand the platform guidelines essence - Quick sketch prototype - Make it force full difference by interactivity / visual - Use default design elements of platform & actions design - Clear & Intuitive design reduces the learnability - Make the design proportional Mulitouch Accelerometer Orientation Microphone Keyboard Geolocation Camera GPSEndeavour Software Technologies © 2012
  23. 23. Agenda 1.0 Importance of UX 2.0 UX definition 3.0 Mobile UX approach 4.0 Dos & Don’ts What’s in store for UX ?Endeavour Software Technologies © 2012
  24. 24. Research & work is goingon.....- Augmented realities based on location & visual recognition- Gaming console- Microsoft surface project- Wearable devicesEndeavour Software Technologies © 2012
  25. 25. Questions ?Endeavour Software Technologies © 2012
  26. 26. Thank you US: +1 512 628 3198 UK: +44 20 7193 0986 India: +91 80 4288 5500 info@techendeavour.com www.techendeavour.comEndeavour Software Technologies © 2012

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