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Mine Your Own Business: Eight Win-Win Strategies for Business and the Environment

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Mine Your Own Business: Eight Win-Win Strategies for Business and the Environment

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In this presentation, explore the emergence of sustainability strategy in business, government, and education and how it relates to energy efficiency and conservation. Part of the annual Catalyst Training Conference by EnergyCAP, Inc., this talk was presented by Erik Foley, President of the Dais Consulting Group.

In this presentation, explore the emergence of sustainability strategy in business, government, and education and how it relates to energy efficiency and conservation. Part of the annual Catalyst Training Conference by EnergyCAP, Inc., this talk was presented by Erik Foley, President of the Dais Consulting Group.

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Mine Your Own Business: Eight Win-Win Strategies for Business and the Environment

  1. 1. mine your own business Eight Win-Win Strategies for Business and the Environment Erik Foley Founder and Principal Dais Consulting Group
  2. 2. talking points Main message: by understanding sustainability strategy you can better link your energy work and increase uptake, compliance, and innovation Roadmap • Spaceballs wasn’t joking. . . .we have a problem • The rise of sustainability • The way to win-win • The eight win-win strategies
  3. 3. Now we have the evidence to show us that that our human activities, the footsteps of our own time, will affect negatively the lives and Bro Harlem Brundtland, Prime Minister of Norway, led a UN Commission on the Environment and Economic Development that traveled to five continents “Now we have the evidence to show us that that our human activities…..will affect negatively the lives and choices we leave to future generations in a potentially disastrous way…We face a moral challenge to act and to act in time to protect Planet Earth and the livelihood for new generations.” (1987)
  4. 4. “How can businesses respond to the challenge of sustainable development?” John Elkington The Triple Bottom Line
  5. 5. Thought-Action Gap
  6. 6. Source: Terrainfirma www.terrainfirma.co. uk
  7. 7. pollution toxicity degradation equity Strategic Sustainability Framework
  8. 8. 8 win-win strategies Biomimicy Service model Natural Capital Human Capital Waste is Food The New Green Consumer Eliminate Toxicity Resource Productivity
  9. 9. #1 Radical resource productivity examines inputs and doubles or triples utilization rates reducing operating costs and environmental costs. Frederick Winslow Taylor, Father of Scientific Management “Hardly a competent workman can be found who does not devote a considerable amount of time to studying just how slowly he can work and still convince his employer that he is going at a good pace.”
  10. 10. Energy efficiency is a common example of resource efficiency but it includes any and all inputs.
  11. 11. Increasingly, we are focusing on ways to double or triple efficiency using, for example, DOD using waste heat from a tank to serve soldiers on reconnaissance/surveillance missions.
  12. 12. #2 Biomimicry is the strategy of mimicking the designs of nature in products, systems and processes.
  13. 13. Speedo helped Michael Phelps become the world’s fastest man in the water by copying. . .
  14. 14. #3 Service over products means viewing products as value-producing assets designed for adaptive reuse. Do you really want to own your TV? Or copier? Or generator? Or solar panel? Or carpet? Or iPhone? Or air conditioner?
  15. 15. Instead of selling the customer a product that you hope she’ll be able to use to derive the service she really wants, provide her that service directly at the rate and in the manner in which she desires it, deliver it ever as efficiently as possible, share as much of the resulting savings as you must to compete, and pocket the rest People don’t want to own carpet. They want the service it provides. Fact: 3 billion pounds of carpet landfilled every year in the U.S. Interface Corporation
  16. 16. $37 trillion = #4 Strategically investing in natural capital ensures supply chain resilience and social license to operate “Priceless”
  17. 17. “If our planet was a business, how much would it ask to be paid for the services it provides to a company in order to operate?” –Jochen Zeitz, PUMA Executive Chairman PUMA would owe nature $200 USD million/year
  18. 18. New York City invested $2 billion in natural capital (to protect its watershed) instead of $4 billion to build a filtration plant.
  19. 19. #5 Investing in human capital, the skills and capacities within people, ensures community well-being and a source of innovation. (Plus, humans are awesome)
  20. 20. • Cross-functional teams • Participatory decision- making • Purpose/Mastery Autonomy • Emotional intelligence • Innovative and Entrepreneurial work cultures • Accountability 0 1000 2000 7 billion Year World Population
  21. 21. Ankeystonehumancapitalstrategyforsustainabilityisstakeholderanalysisand engagementaimedatmeasuringandmanagingsocialandenvironmentalcosts andbenefitswithinandbeyondtheorganization. StakeholderMappingTool
  22. 22. OnApril24,2013,morethan1,000peoplelosttheirliveswhenanine-story factorybuildingcollapsedsuddenlyinDhaka. Thegarmentworkersmade clothesforGap,Walmartandotherretailers. Thecostofnotincludingsocialandenvironmentalrisk assessmentbeyondtheorganization(supplychain).
  23. 23. Patagonia’s“FootprintChronicles”isagoodexampleoftheracetotransparency amongmanyleadingcorporationswheresourcesofrawmaterialsandsuppliers aresharedtodemonstrateinvestmentsinhumancapitalinthesupplychain.
  24. 24. #6 Going beyond waste reduction to eliminating the idea of waste reduces costs, risk and develops new products and services.
  25. 25. 11th Commandment: Thou shalt not make, produce, create, or invent anything that cannot safely be either a composted or used to make something.
  26. 26. #7 Tap the emerging green consumer and investor/funder.
  27. 27. Interestsand demands are variedand worth analyzingcarefullyfor your particularcustomers.
  28. 28. #8 Reducing or eliminatingtoxicity reducesregulatory,storageandhealth &safetycostsandenvironmental impact.
  29. 29. Herman Miller Your assignment: make a chair….with none of these: TodateHermanMillerhasover20CradletoCradleCertifiedCM Products. Theyhaveconducteda greenhousegasemissionsinventoryforalloperationsandalloftheelectricityusedbyHerman Millerfacilitiesworldwideispoweredwith100%renewableenergy.
  30. 30. 8 win-win strategies Biomimicy Service model Natural Capital Human Capital Waste is Food The New Green Consumer Eliminate Toxicity Resource Productivity
  31. 31. First cost Full cost Bonus strategy….#9Full cost accounting andlifecyclecosting ensureanorganizationunderstandsthetruecostsofdecisions whethercapitalinvestment,procurement,etc.
  32. 32. But how do you know which set of strategies are best for your organization? That’s another presentation…..but….
  33. 33. Understand Sustainability Assess Current State Identify Priorities & Create the Business Case Set Goals and Develop Metrics Create a Vision Develop an Implementation Plan SixStepsof SustainabilityPlanning
  34. 34. Internal External TomorrowToday Strategic Sustainability Compass Supplier assessment survey Product innovation Survey and focus group with clients/customers Develop an employee engagement plan Facilities resource use assessment and reduction plan Establish internal carbon trading Link compensation with sustainability KPIs Move to clean tech Source: Stuart Hart
  35. 35. review: talking points Main message: by understanding sustainability strategy you can better link your energy work and increase uptake, compliance, and innovation Roadmap • Spaceballs wasn’t joking. . . .we have a problem • The rise of sustainability • The way to win-win • The eight win-win strategies
  36. 36. Blight to Bright: First solar farm on a Superfund site. The ReillyTar& Chemicalsite is about 120 acres. The Hanwha Q CELLS solarfarm, dubbed the MaywoodSolarFarm, is a 10.86 MW. (Indianapolis)
  37. 37. How to leverage sustainability strategy to further energy projects: • Become sustainability literate and know the issues, standards, opportunities for your business and industry • Build relationships with your sustainability staff and learn about their charge and goals • Position energy efficiency and conservation (and EnergyCAP) as a strategic investment that advances sustainability goals • Develop a broader energy efficiency and conservation program to include technical, behavioral and strategic aspects to engage employees, customers and suppliers • Identify, measure and manage key performance indicators using appropriate technology

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