The Innovation Pyramid is a tool to develop a shared language, shared understanding and shared action around innovation. It is both a strategy tool and a fun process to challenge the organization to dream bigger, drive change and make innovation happen. Along with ‘’visual thinking facilitation’’, it helps companies innovate how they innovate. ------ Developed by Christian Rangen and Elisabeth Ovstebo during 2011, the framework is increasingly being used for innovation training, innovation strategy seminars and strategic innovation workshops. -------- The first book is forthcoming in 2012. -------- The work is is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.

1. The
Innovation-
pyramid

2. The Innovation Pyramid
• …is a tool to develop a shared language, shared understanding
and shared action around innovation.
• …is both a strategy tool and a fun process to challenge the
organization to dream bigger, drive change and make
innovation happen.
• … along with ‘’visual thinking facilitation’’, helps companies
innovate how they innovate.

3. Nine levels
of
innovation

4. 1.
Design and marketing

5. 1.
Produkt

8. 2.
Products

9. 3. Services

10. 4. Markets, customer and channels

11. 5. Technology

12. 6. Processes

13. 7. Management

14. 8.
Business model

15. 9.
Industry

16. Easier...
More
demanding
Incremental Radical
Never been done before.
Small, logical steps.

17. Rangen, Christian og Øvstebø, Elisabeth (2012) Working paper. BI –
Norwegian Business School
The Innovation Pyramid
by Rangen, Christian and Ovstebo, Elisabeth
is licensed under a
Creative Commons Attribution-ShareAlike 3.0 Unported License.

18. References
Model structure and content
Afuah, Allan (2003) Innovation Management, pg. 13 - 46
Andersen, Michael Moesgaard (2010) Return on Strategy: how to achieve it
Anthony, Scott D., et.al (2008) Innovator's Guide to Growth: Putting Disruptive Innovation to Work
Design workshop (2011a) Action research workshop. Stavanger, Norway
Design workshop (2011b) Action research workshop, Stavanger, Norway
Hamel, Gary (2007) The Future of Management
Markides, Constantinos (2008) Game-Changing Strategies:
How to Create New Market Space in Established Industries by Breaking the Rules
Skarzynski, Peter and Gibson, Rowan (2008) Innovation to the Core:
A Blueprint for Transforming the Way Your Company Innovates
Tidd, Joe and John Bessant (2009)Managing Innovation: Integrating Technological, Market and Organizational Change
Visual thinking design
Allee, Verna (2002) The Future of Knowledge: Increasing Prosperity through Value Networks
Duarte, Nancy (2008) slide:ology: The Art and Science of Creating Great Presentations
Duarte, Nancy (2010) Resonate: Present Visual Stories that Transform Audiences
Osterwalder, Alexander and Pigneur, Yves (2010) Business Model Generation:
A Handbook for Visionaries, Game Changers, and Challengers
Roam, Dan (2008) The Back of the Napkin: Solving Problems and Selling Ideas with Picture
Sibbet, David (2010) Visual Meetings: How Graphics, Sticky Notes and Idea Mapping Can Transform Group Productivity.
Sveiby, Karl-Erik (2002) K-MAP – Knowledge Management Activity Planning Toolkit
For further information, please see
http://engageinnovate.wordpress.com