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Download to read offline
Crushing it on
Instagram
A creative guide to
accelerated growth
Stand Out from the Crowd
Messaging: Align your business goals
and objectives with what you will be
posting.
Bio: Optimize your bio in such a way
that the audience can understand
who you are in under 3 seconds. Add
a relevant CTA and a link to your
website.
Networking: Reach out to influencers
and celebrities. Network with
people/organisations in your
industry.
Hashtags: Instagram has a limit of 30
hashtags per post. Use all of them.
The Basics
Engage: Treat your existing followers
like real people and not just a
random account. This is how you
build fans.
Branding: Make sure your branding is
consistent across everything you put
out on your profile.
Post format: Instagram has a list of
post formats like Reels, IGTV, story,
etc. Experiment on every format.
Shop: If you sell products, make it
easier for customers to purchase by
enabling the shop option.
The Basics
What to post?
Share your products on Instagram
Show your followers what happens
“behind the scenes”
Connect LIVE with your followers
Share your brand visibility with your
users with the help of user-generated
content
Host contests and giveaways
Creative ideas for what to post on
Instagram for brand engagement
Share posts asking followers to tag
their friends
Let your followers know your
community contribution
Tell the stories of your employees to
your customers
Share your milestones and goals with
your followers
Creative ideas for what to post on
Instagram for brand engagement
Share product evolution stories with
your followers
Showcase product purpose
Share the holiday posts
Share quotes and snippets
Share videos on Reels and IGTV
When to post?
Manual
Tracking
1
Instagram
peak hours
from Insights
2
Analytics
Tools
3
Create 4 columns – one for each of
Day of the week, Time of the day,
Comments, and Likes.
Experiment with different post
timings.
After a short period, note down its
likes and comments in the sheet.
Repeat steps 1-3 every day for a
week.
At the end of the month, club your
results day-wise for each day of the
week.
Manual
Tracking
Research and optimize your posting
times for the timezones of a majority
of your audience.
Consider your industry type and the
profession of your audience while
scheduling your posts.
Note:
Manual
Tracking
Navigate to your profile page
Tap the ‘three bar’ icon located in the
top-right direction
Tap ‘Insights’
Select a post to get the insights on
your audience for that post
To see Instagram Insights from your
Business Account:
Instagram
peak hours
from Insights
SocialPilot
Owlmetrics
SproutSocial
Iconosquare
Analytics Tools
Thank you!
Head over to
www.engagebay.com/blog
for more amazing bits of
knwoledge.
Free
Resources

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Crushing it on instagram

  • 1. Crushing it on Instagram A creative guide to accelerated growth
  • 2. Stand Out from the Crowd
  • 3. Messaging: Align your business goals and objectives with what you will be posting. Bio: Optimize your bio in such a way that the audience can understand who you are in under 3 seconds. Add a relevant CTA and a link to your website. Networking: Reach out to influencers and celebrities. Network with people/organisations in your industry. Hashtags: Instagram has a limit of 30 hashtags per post. Use all of them. The Basics
  • 4. Engage: Treat your existing followers like real people and not just a random account. This is how you build fans. Branding: Make sure your branding is consistent across everything you put out on your profile. Post format: Instagram has a list of post formats like Reels, IGTV, story, etc. Experiment on every format. Shop: If you sell products, make it easier for customers to purchase by enabling the shop option. The Basics
  • 6. Share your products on Instagram Show your followers what happens “behind the scenes” Connect LIVE with your followers Share your brand visibility with your users with the help of user-generated content Host contests and giveaways Creative ideas for what to post on Instagram for brand engagement Share posts asking followers to tag their friends Let your followers know your community contribution Tell the stories of your employees to your customers Share your milestones and goals with your followers
  • 7. Creative ideas for what to post on Instagram for brand engagement Share product evolution stories with your followers Showcase product purpose Share the holiday posts Share quotes and snippets Share videos on Reels and IGTV
  • 8. When to post? Manual Tracking 1 Instagram peak hours from Insights 2 Analytics Tools 3
  • 9. Create 4 columns – one for each of Day of the week, Time of the day, Comments, and Likes. Experiment with different post timings. After a short period, note down its likes and comments in the sheet. Repeat steps 1-3 every day for a week. At the end of the month, club your results day-wise for each day of the week. Manual Tracking
  • 10. Research and optimize your posting times for the timezones of a majority of your audience. Consider your industry type and the profession of your audience while scheduling your posts. Note: Manual Tracking
  • 11. Navigate to your profile page Tap the ‘three bar’ icon located in the top-right direction Tap ‘Insights’ Select a post to get the insights on your audience for that post To see Instagram Insights from your Business Account: Instagram peak hours from Insights
  • 14. Head over to www.engagebay.com/blog for more amazing bits of knwoledge. Free Resources