Wanneer je social media in je organisatie implementeert houd dan rekening met techniek, mens en organisatie. Deze presentatie is gehouden door Antal de Waij op het Social Media Congres in Bussum op 17 juni 2011

1. Hoe organiseer je SocialMedia in je bedrijf?

2. 2 Antal de Waij Geboren 30 B.G. Actief opinternet sinds 1994 Managing Partner Engagement Media BV Social Media Strategie & OnlineCommunity Management

3. Introducing… Engagement Media 1 2 3 Consultancy & Policy Community Management Werving, Selectie & Interim Social Media Strategy Concepting Social Media Guidelines Social Media Activation Webcare Customer Service Social Media People Social Media Education Social Media Meetups Social Media Scan Social Media Concepts Social Media Mix Mediaplanning Social Media Guidelines Storytelling Platform Development Community Building Content Creation Social media Activation Social Customer Service Webcare Reputation Management Werving, Selectie & Detachering Community Managers Social Media Training LinkedIn Workshop Twitter Workshop Webinars

4. 4 Social media

5. Social Media & OrganizationalAdaption Technical 1 Implementation proces Skills People Organization 2 3 Change 5 Copyright Engagement Media BV

6. Technical Technical 1 Implementation proces People Organization 6 Copyright Engagement Media BV

7. Traditional IT initiatives 7

8. Permanent in BETA 8

9. 9 Crowdsourcingwillbecomemainstream

10. Tip; beslisschema (wie gaat waarover?) Bericht ontdekt Monitor Only Bedreigend? Reageer Satire? Feit & verwijs Misleidend Ontevreden? Dialoog Evalueer Deel positief Doe niks Transparantie Bronnen Q&A Beleid Interactie 10

11. Technical features Technical 1 Implementation proces People Organization 11 Copyright Engagement Media BV

12. Technisch features 12 1 2

13. Social Software 13

14. Social Software: sentiment-analyse 14 Hoe wordt over uw bedrijf gesproken?

15. Technisch features 15 1 2

16. Social Media integratie-niveaus 16

17. Levels of SocialMedia integration SeamlessIntegration SocialLog-in Sharable Content Aggregatediscussions Social media (brand)presence Link awayencouragesharing Link away, nostrategy No socialintegrations 17 Based on: Source: http://www.web-strategist.com/blog/2010/05/19/slides-roadmap-for-integration-of-social-into-your-corporate-website/

18. Sociable Features On site 18

19. 19

20. Social Media & OrganizationalAdaption Technical Implementation proces Skills People Organization 3 Change 20 Copyright Engagement Media BV

21. 21 SocialCapital

22. 22 Wees benaderbaar

23. 23

24. 24 Al is de leugen nog zo snel…

25. 25 Thiswillhurtyourreputation

26. Be authentic

27. 27 Reciprociteit

28. 28 Toegevoegde waarde

29. 29

30. Social Media & OrganizationalAdaption Technical Implementation proces Skills People Organization 2 Change 30 Copyright Engagement Media BV

31. 31 Be passsionate Be passionate!

32. 32 Wees echt

33. Maak SocialMedia onderdeel van eenieders taak 33

34. 34 Ongoing Training

35. 35 Vertrouwen

36. 36 Empowerment

37. Social Media & OrganizationalAdaption Technical Implementation proces Skills People Organization 2 37 Copyright Engagement Media BV

38. 38 Vaardigheden

39. 39 Empathize Empathize

40. Be pro-active 40

41. 41 Stel vragen

42. 42 Listen

43. 43 Uw organisatie moet reacties opnemen als een spons

44. Maar bij ons kan dat niet! StorytellingCasus 44

45. Storytelling 45

46. Social Media & OrganizationalAdaption Technical Implementation proces Skills People Organization 3 Change 46 Copyright Engagement Media BV

47. 47 Productiviteitsverlies

48. Tijd 48

49. 49 Facilitator van initiatieven

50. Praktische voorbereidingen

51. Voorbereidingen wanneer je start met Social Media 51 Domein Social Media Mix Format Programmering Wat Waar Hoe Wanneer

52. 52 Cultuur

53. 53

54. Social Media & OrganizationalAdaption Technical 1 Implementation proces Skills People Organization 2 3 Change 54 Copyright Engagement Media BV

55. 55 Schaalbaarheid

56. 5 ways to organizeSocial Media UsedunderCC-licence Altimeter Group

57. 57 Alles is meetbaar

58. ‘Social’ of ‘Media’? (David Alston, Radian 6) “What do you want to measure, the ‘social’ or the ‘media’?

59. Albert Einstein Not everything that can be counted counts, and not everything that counts can be counted.

60. Wees doelgericht

61. 61 Dank u voor uw aandacht Meer weten? antal @ engagementmedia.nl Of bel 0650 871 600

62. 62 0650 871 600