As much as people are talking about and embracing the idea of account-based marketing and sales there’s a lot of waiting around to see what this actually looks like.
These slides answer:
What does it mean to be account based?
What does a coordinated play really look like?
Who needs to get involved and what actions does each team member take?
What are the key metrics for account-based success?
What were the lessons learned from building the account-based revenue engine at Engagio?