1. DESIGNING JTI’S NEW
STRATEGIC FRAMEWORK

2. PROPOSAL
STRUCTURE
UNDERSTANDING THE CONTEXT
AND SETTING A VISION
DESIGNING A ROADMAP FOR
SUCCESS
WORKING TOGETHER
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3. 3
UNDERSTANDING THE CONTEXT AND SETTING
A VISION
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4. UNDERSTANDING
THE CONTEXT
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Cumbersome annual
& strategic planning
One-off strategy with status
reports and no course-correction
Lack of clear
strategic pillars
Lack of company wide
prioritization process
Disconnect between strategy
and execution (traceability)
After being two years in JTI we have experienced the following difficulties:
As a result, there are many concurrent initiatives that get stuck, no matter how relevant
they are for the organization. This leads to a lack of control, no clear focus and
inattention to results.

5. SETTING A VISION
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This proposal addresses the current situation by means of a participatory process
that will allow JTI to design an execution framework connected with the strategy and
flexible enough to incorporate new needs as the economic context evolves.
The process will allow JTI to:
- Gain ExCom’s awareness of the key strategic issues and opportunities ahead
- Reach consensus over the key goals and the roadmap
- Gain ExCom’s engagement in leading the execution of the plans according to the
strategy
- Align areas for coordinated, strategy-enforcing actions
VISION: A strategic framework that is endorsed by the ExCom, is executed with
commitment and moves the business needle

6. 6
DESIGNING A ROADMAP
FOR SUCCESS
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7. PROPOSAL CONTENT
This proposal will consist of the following three dimensions:
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AWARENESS &
SOCIALIZATION
DESIGNING A NEW
STRATEGIC
PROCESS
STRATEGY PROCESS
ROLLOUT

8. AWARENESS &
SOCIALIZATION
o Workshops with all the involved areas to
address pain points.
o Identification of obstacles, but also points of
leverage.
o Prioritization of action points across the
organization.
o Creation of a backlog, led by Corporate
Strategy, that will represent all the
organization.
o Communication of results and actions points.
Creating appetite for a new strategic model
this plan will include the following elements:
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9. AWARENESS PLAN
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DESIGNING A NEW STRATEGIC PROCESS
FROM STRATEGY AND IDEATION TO VALUE DELIVERY
Portfolio Kanban Prioritization Framework Hierarchy of Backlogs Portfolio Metrics

10. STRATEGY PROCESS
ROLLOUT
ALIGNMENT AND ENGAGEMENT
o Workshops
o Evolving documentation as a reference
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ROLLOUT PLAN AND
EXECUTION
o Initial scope of the rollout
o Involved areas
o Governance model and participants
ROLLOUT METRICS
o KPIs and behaviors to consider to drive the
process to the desired destination

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WORKING TOGETHER
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12. WHAT SETS
OUR TEAM
APART
The project will be conducted under the
leadership of Jordi Falguera and with the
participation of top tier experts in different
areas. The aim is to gather the best talent
available to generate true value for JTI in a
focused, lean and highly effective way.
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13. YOUR INVESTMENTS
CONCEPT PRICE
Strategy, definition and communication plan x
Strategy rollout x
Total x
Notes:
o VAT not included
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