HarrisX and T-Mobile 5 G Consumer Index Study

Introducing the
5GConsumerIndex.com

© 2018 HarrisX. All rights reserved. 2
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Methodology and Key Findings
Technology Attitudes
5G Awareness and Perceptions
Table of
Contents

© 2018 HarrisX. All rights reserved.
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Objectives and Methodology
❯ Study Objectives:
❯ To understand consumer attitudes and perceptions of 5G today, including knowledge,
expectations, perceived pros/cons, anticipated/desired use cases, and prioritization of use cases
❯ Methodology:
❯ HarrisX conducted a quantitative study among n=5,000 Connected Consumers, those with
access to internet-enabled devices. The sample was a recontact of the Mobile Insights Survey
and is representative among adults nationally and within 22 markets. The study was conducted
between December 7-12, 2018. Sample sizes throughout the presentation reflect weighted
counts. Due to rounding, percentages may not add up to 100%
❯ This is the benchmark wave of a tracking program and will be repeated Quarterly throughout
2019
❯ The research was commissioned by T-Mobile (tmobile.com) and run independently by HarrisX,
a leading telecom, media, and technology company (harrisx.com)
www.5GConsumerIndex.com

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Key Findings
1. An overwhelming majority of Americans universally agree that it’s critical for the US to invest in technological innovation.
❯ Tech innovation is believed to have widespread benefits beyond the technology industry, as a job creator and in helping address issues related to emergency
services, manufacturing, transportation, and education.
2. Americans are excited about the new innovations 5G will enable, such as smart energy grids and real-time translation, in
addition to the prospect of replacing their home TV or internet services with 5G. The more respondents know about 5G,
the more they appreciate the benefits of the technology.
❯ More than half of Americans are aware of 5G and it’s viewed as a significant improvement over 4G/LTE.
3. Expectations for 5G are high.
❯ Among aware consumers, 64 percent expect 5G to be “widely available” before 2020. Respondents view improvements like better reliability, faster speed, and wider
coverage to be the most appealing aspects of 5G.
4. There is widespread appreciation for the benefits that 5G will have on individual lives, businesses, and the economy overall.
❯ Over half of Americans believe 5G will create new jobs. But there is still education that needs to be done on 5G – four in ten consumers say either that 5G won’t
enable new technologies or they don’t know, and 38% aren’t sure how 5G will affect jobs.
5. Close to one in three Americans view the U.S. as the global leader in 5G, with 28% undecided, and the rest divided among
an array of other countries.

Technology Attitudes

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Respondents overwhelmingly believe it’s important to invest
in technological innovation
1%
5%
39%
55%
Importance of Investing in Tech Innovation
Not at all important Not that important Somewhat important Very important
Q4: How important do you believe it is for the United States to invest in technological innovation? (N=5,009)
94%

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The importance of investing in tech innovation crosses
political lines
94% 94%
92%
Republicans Democrats Independents
Showing Top 2 Box
Q4: How important do you believe it is for the United States to invest in technological innovation?
Q999B: Which best describes your political party affiliation? Total (N=1,251); Republicans (N=417); Democrats (N=446); Independents (N=312); Other (N=76)

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Older Americans are even more likely to say it’s very
important to invest in technological innovation
55%
63%
47% 48%
52% 53% 55%
59%
All Men Women 18-24 25-34 35-44 45-54 55+
Showing Top Box
Gender Age
Q4: How important do you believe it is for the United States to invest in technological innovation? (N=5,009)
Men (N=2,434); Women (N=2,575); 18-25 (N=608); 25-34 (N=829); 35-44 (N=852); 45-54 (N=844); 55+ (N=1,875)
• Men are also more likely to say this

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2 in 3 believe that technological innovation creates job
opportunities
16%
19%
65%
All Respondents
Impact of Tech Innovation – Job Creation
Technological innovation creates job opportunities
Technological innovation reduces job opportunities
Don't know
Q3: Which of the following is closest to your view? Technological innovation… (N=5,009)
• This belief crosses party lines – with democrats and republicans equally likely to agree

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Majority of consumers believe that tech innovation creates
new jobs across geographies
15% 15% 17%
19% 18% 21%
67% 67% 62%
Urban Suburban Small Town/Rural
Don't know
Technological innovation reduces job opportunities
Technological innovation creates job opportunities
Q3: Which of the following is closest to your view? Technological innovation… Total (N=5,009), Urban (N=892), Suburban (N=2676), Small
Town/Rural (N=1,479)
• This belief crosses party lines – with democrats and republicans equally likely to agree

11
Americans at the high and low ends of the income spectrum
are equally likely to think Technological Innovation creates
job opportunities
67%
63%
66%
< 35k 35k - 75k 75k+
Showing “Technological Innovation Creates Job Opportunities”
Household Income
Q3: Which of the following is closest to your view? Technological innovation… (N=5,009)
<35k (N=1,163); 35k-75k (N=1,588); 75k+(N=1,882)

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Tech innovation is believed to help increase connectivity,
better education, and create new employment opportunities
36% 40% 37% 37% 40% 40% 37% 41%
57% 53% 54% 53% 47% 45% 43% 27%
93% 92% 91% 91%
87% 85%
80%
68%
Increasing wireless
connectivity
Creating new STEM
education opportunities
Creating new
employment
opportunities/jobs
Improving the quality of
education
Improving infrastructure Increasing access to
healthcare for all
Americans
Reducing the cost of
healthcare
Developing
comprehensive
immigration reform
Respondents agree that Tech Innovation can help address…
Ranked by Top 2 box
Somewhat agree Strongly agree
Q1: How strongly do you agree or disagree that technological innovation can help address the following issues? (N=5,009)

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Tech innovation is believed to help increase connectivity,
better education, and create new employment opportunities
94%
92% 92%
89%
88%
86%
80%
72%
93%
92%
91% 91%
87%
83%
79%
67%
93% 92%
91%
91%
86% 85%
82%
66%
Increasing wireless
connectivity
Creating new STEM
education opportunities
Creating new employment
opportunities/jobs
Improving the quality of
education
Improving infrastructure Increasing access to
healthcare for all
Americans
Reducing the cost of
healthcare
Developing comprehensive
immigration reform
Respondents agree that Tech Innovation can help address…
Showing top 2 box
Urban Suburban Small Town/Rural
Q1: How strongly do you agree or disagree that technological innovation can help address the following issues? Total
(N=5,009), Urban (N=892), Suburban (N=2676), Small Town/Rural (N=1,479)

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37% 40% 40% 38% 39% 41% 49% 47% 47%
58% 52% 51% 53% 51% 45% 35% 34% 27%
94% 92% 91% 91% 90% 86% 84% 81%
74%
Emergency services Manufacturing Transportation Education Healthcare Entertainment
/ Gaming
Retail Travel
/ Tourism
Real estate
Industries benefited by Technological Innovation
Ranked by top 2 box
Somewhat agree Strongly agree
Innovation has wide industry benefits beyond the technology
industry – especially emergency services and manufacturing
Q5: How strongly do you agree or disagree that technological innovation can address issues in the following industries? (N=5,009)

5G Awareness and
Perceptions

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More than half of all Americans are aware of 5G technology
83% 78%
57% 52%
29% 26%
19%
6%
Virtual reality Artificial intelligence 5G Cloud computing Internet of Things Machine learning Blockchain None of the above
Awareness of Technologies
Ranked by all
Q6: Which of the following technologies have you heard of before today? (N=5,009)
• Awareness of Virtual Reality and Artificial Intelligence are even higher

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Awareness is highest in Las Vegas, Los Angeles, Miami, and
Orlando – all cities with planned tests
74%
Las Vegas
66%
Los Angeles
48%
Boston
57%
Chicago
57%
Dallas
56%
Houston
55%
Detroit
*Showing simplified MSA/CSA names
55%
New York 58%
Philadelphia
57%
DC
62%
Miami
62%
Orlando
53%
Tampa
57%
San Francisco
53%
Seattle
58%
Phoenix
57%
Atlanta
59%
Charlotte
50%
Pittsburgh
42%
Minneapolis
54%
Cleveland
61%
St Louis
Q6: Which of the following technologies
have you heard of before today? (N=5,009)

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Men are more likely to say they’re aware of 5G, whereas
awareness is fairly consistent across age + carrier
57%
64%
50%
54%
59% 61% 60%
54%
57% 57% 56%
59%
All Men Women 18-24 25-34 35-44 45-54 55+ AT&T Verizon T-Mobile Sprint
Awareness of 5G
Gender Age Primary Carrier
Q6: Which of the following technologies have you heard of before today? Showing 5G Aware (N=2,857)
Men(1,567); Women(1,290); 18-24(330); 25-34(492); 35-44(518); 45-54(503); 55+(1,012); AT&T(691); Verizon(946); T-Mobile(341); Sprint(278)
• Younger and older Americans are equally aware of 5G (54% of those 18-24 and 55%)

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More than half of 5G-aware Americans are familiar with the
technology, believing it will lead to faster speeds
8%
35%
43%
14%
5G
Familiarity with 5G
Among those aware of 5G
Not at all familiar Not that familiar
Somewhat familiar Very famliar
Q8: Based on what you know, what do you think 5G technology will enable? (Open end) (N=2,857)
Expectations for what 5G will enable
Open end, among those aware of 5G
“It will enable larger amounts of data to be disseminated
over a wider area faster and for less money.”
“I think it will significantly impact for the better all aspects of
communication and accessibility across the global spectrum.”
57%
43%
Q7: How familiar would you say you are with 5G? (N=2,857)

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1% 1% 1% 1%
2% 1% 1% 0%
14%
8% 5% 3%
40%
40% 34%
20%
43%
50%
59%
75%
All respondents Aware of 5G Familiar with 5G Very familiar with 5G
Expectations of 5G as Better/Worse than 4G/LTE
Significantly worse Somewhat worse About the same Somewhat better Significantly better
8 in 10 believe 5G will be better than 4G/LTE – and the more
respondents know about 5G, the higher the expectations
Q10: Based on what you know, do you expect 5G will be…(N=5,009)
Aware of 5G(N=2,857); Familiar with 5G (N=1,636); Very familiar with 5G(N=396)

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Most respondents expect 5G will be easy for businesses and
consumers to adopt
9% 8%
2% 5%
20%
25%
45%
43%
24% 18%
Businesses Consumers
Easy or Difficult for Businesses/Consumers to Adopt this Technology
Don't know Very difficult Somewhat difficult Somewhat easy Very easy
Q20_B: As 5G is rolled out nationally, do you expect it will be easy or difficult for businesses to adopt this technology? (N=5,009)
Q20_C: As 5G is rolled out nationally, do you expect it will be easy or difficult for consumers to adopt this technology? (N=5,009)
• Among those who expect it to be difficult for consumers to adopt, this idea is driven by concerns
about the cost of upgrading and difficulty in learning how to use a new technology

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Those who expect 5G will be difficult to adopt blame
cost and challenges in learning new technologies
Reasons 5G will be difficult for consumers to adopt
Q21: You mentioned you expect the 5G rollout to be [INSERT PREVIOUS ANSWER] for consumers to adopt. Why do
you say that? [OPEN END] (Open end) (n=1,539)
“A lot of people have a hard time with new
technology.”
“Many people don't adapt to change well, and 5G
seems very different from 4G”
“Everyone will need to purchase new equipment that
is 5G compatible - that will take time and money”
“Additional expense as a result of mandatory
conversion”

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1 in 3 of those aware of 5G say it’s already available – with 2
in 3 who say it’ll be widely available before 2020
29%
35%
25%
5%
3% 3%
It is already available 2019 2020 2021 2022 2023 or later
Expected Year of 5G availability
Aware of 5G
Q9: Based on what you know, when do you expect that 5G will be widely available in the United States? (N=2,857)
Notably, those who feel they’re
“very familiar” are even more
likely to say 5G will be widely
available before 2020 (70%)
64%

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The more familiar Americans are with 5G, the more excited
they are about these technologies
9% 8% 4% 2%
28% 25%
16%
5%
40%
40%
41%
25%
24% 27%
39%
68%
All Respondents Aware of 5G Familiar with 5G Very familiar with 5G
Excitement for 5G Technologies
Not at all excited Not that excited Somewhat excited Very excited
Q13: Based on what you now know, how excited are you for the availability of 5G technologies? (N=5,009)

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Respondents from Miami, Charlotte, and Houston are most
excited for 5G
61%
Las Vegas
67%
Los Angeles
68%
Boston
70%
Chicago
70%
Dallas
72%
Houston
63%
Detroit
*Showing simplified MSA/CSA names
70%
New York 65%
Philadelphia
67%
DC
81%
Miami
68%
Orlando
55%
Tampa
45%
San Francisco
46%
Seattle
49%
Phoenix
69%
Atlanta
73%
Charlotte
48%
Pittsburgh
53%
Minneapolis
65%
Cleveland
52%
St Louis
Q13: Based on what you now know, how excited are
you for the availability of 5G technologies? (N=5,009)

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Half of Americans believe 5G will create new jobs, but a good
portion is still unsure of how it will impact jobs
38% 35%
25%
14%
11%
9%
9%
6%
51% 56%
66%
79%
All Respondents Aware of 5G Familiar with 5G Very familiar with 5G
Impact of 5G – Job Creation
Don't know 5G wil reduce job opportunities 5G will create job opportunities
Q12: Which of the following is closest to your view? 5G will… (N=5,009)
• Those who are more familiar with 5G are more confident that 5G will create new job opportunities

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More than half of Americans believe 5G will enable the
development of new technologies
20%
12% 5% 3%
25%
25%
24% 22%
55%
63%
71% 74%
Total Aware of 5G Familiar with 5G Very familiar with 5G
Impact of 5G – New Technologies
5G will enable the development of new technologies, in addition to improving existing technologies
5G will make existing technologies faster, but will not enable new technologies
Don't know
Q11: Which of the following is closest to your view?(N=5,009)

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5G is expected to have the most impact on businesses, cities,
and the US economy
35% 39% 39% 37% 34% 35%
49% 40% 37% 35%
31% 27%
83%
79%
76%
71%
65% 63%
Businesses Cities The US economy Government Rural areas Your life
Impact of 5G
Ranked by all
Somewhat A great deal
Q18: How much of an impact do you expect 5G will have on the following? (N=5,009)
• Nearly 2 in 3 also expect 5G to impact their lives
90% of those who are
‘very familiar’ with 5G
believe it will impact
their lives

29
Top 5G use cases include replacing home services, smart
energy grids, and real-time translation
36% 40% 37% 38% 39% 39% 34% 34% 35% 34% 26% 28%
39% 35% 38% 34% 29% 28% 31% 25% 24% 25%
24% 19%
75% 75% 75% 72%
68% 67% 65%
59% 59% 58%
51%
47%
Replacement to
cable or satellite
TV service
Smart energy
grids
Replacement
to home internet
service
Real-time
translation
Smart cities/
communities
Telehealth Supercharged IoT Next-generation
artificial
intelligence (AI)
Virtual or
augmented
reality
Remote
surgery
Connected
driverless
vehicles
Expanded
drone use
Excitement for 5G Use Cases
Ranked by top 2 box
Somewhat excited Very excited
Q15: How excited are you about each of the following 5G use cases? (N=5,009)

30
Americans find reliability, speed, and wider coverage most
appealing aspects of 5G
30% 29% 30% 33% 35% 31% 36%
63% 63% 61% 57% 54% 54% 46%
93% 92% 91% 90% 89%
85% 81%
More reliable mobile
connections
Faster upload and
download speeds
Wider network
coverage in the United
States
Less lag time/delays
on mobile devices
Higher quality voice
and video calls
Higher quality video
streaming
Greater number of
connected
devices/enables more
smart devices
Appeal of Potential 5G Features
Ranked by top 2 box
Somewhat appealing Very appealing
Q14: How appealing are each of the following 5G technology features? (N=5,009)

31
Respondents are excited about the application of augmented
reality to the medical and education fields
41%
36%
24% 24% 22% 21% 20%
Medical Education Training Gaming Facial recognition Travel/tourism Retail/shopping
Excitement about Augmented Reality Use Cases
Q16B. Which augmented reality (AR) applications are you most excited about? (N=5,009)

32
5G is assumed to benefit large corporations over small
businesses, those in cities vs. rural areas, and the wealthy
61%
42%
53%
40% 37%
51%
43% 39% 43%
29%
Large
corporations
Small
businesses
People in cities People in
suburban areas
People in rural
areas
Wealthy people Middle class
people
Working class
people
People with
college degrees
People without
college degrees
Expected Groups that 5G will benefit
Q19: Which of the following groups do you expect 5G will benefit? (N=5,009)

33
Apple and Google are top of mind leaders in 5G, followed by
the rest of the tech industry and the big carriers
Q23: What companies do you believe are the leaders in 5G technology today? Please type in as many as you can think of
below, using a separate box for each brand. (N=5,009)
Leaders in 5G technology today
(Open end)

34
While Verizon and Apple are assumed to be the leaders in 5G
tech, 1 in 4 are unsure who is the current 5G leader
43% 43%
36% 36% 35% 34%
24%
20%
17% 17% 16% 15%
19%16% 15%
7% 8% 7% 7%
2% 3% 1% 1% 2% 1%
27%
Verizon Apple AT&T Google Samsung Microsoft Amazon T-Mobile LG Sprint Intel Sony Don't know
Leaders in 5G Technology Today
Ranked by “one of the leaders”
One of the leaders The leader
Q24: Which of the following companies do you believe are leaders in 5G technology today? (N=5,009)
Q25: What one company do you believe is the leader in 5G technology today? (N=5,009)

35
1 in 3 believe the US is the leader in 5G today, while 4 in 10
point to another country
32%
17%
14%
4%
1% 1% 1% 1% 1% 1% 0% 0% 0% 0%
28%
United States China Japan South Korea Germany Israel India Singapore Switzerland Sweden Finland Denmark France Other Don't know
Leader in 5G Technology Today
Q22: What country do you believe is the leader in 5G technology today? (n=5009)
41%
Another Country
32%
United States
28%
Not sure

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Editor's Notes