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TAG MANAGEMENT TOP TIPSACCELERATE 2011 – SAN FRANCISCOSUPER ACCELERATOR SESSIONS
About me: Brandon Bunker• Early Adopter of TMS   • I have worked with TMS at 2 different companies.   • I have experience ...
10. TMS Fuels Analytics.• Code push implementations are costly, slow and  inefficient.• Analytics tools are limited by imp...
10. TMS Fuels Analytics• Before TMS, Time normalization was n/a in Site Cat.• For more info see the Innovation Blog @  htt...
9. TMS Breaks Down Barriers• TMS’ do more than website analytics.• At first, IT viewed TMS threat; now they view TMS as  c...
9. TMS Breaks Down Barriers.• Current tags deployed through Ensighten.Omniture   Foresee    Ad.com       Test &    DFA    ...
8. TMS Improves Page Load Time• TMS provides:   – Asynch tags, Caching and Single Domain for tags.   – Real-time condition...
7. Master Your Data Domains.• Analytics providers try to enforce what you can and  can’t do.• Exit barriers have slowed an...
7. Master Your Data Domains.• Send data to multiple providers.• Decreases implementation and switching costs.• Sampling is...
6. Turbo Charge Your Analytics• Where the analytics industry is going?   – Importance of recent behavioral data.• Integrat...
6. Turbo Charge Your Analytics• Sony has integrated multiple systems via TMS.   – Analytics data is being leveraged in rea...
5. TMS Makes You “Agile”Pottermore by J.K. Rowling – used Ensighten to manageMagic Quill contest                          ...
5. TMS Makes You “Agile”• Pottermore drove 70x visits.• Key Takeaway   – Make sure you TMS system     can handle your traf...
4. TMS Special Use Case• TMS implementation benefits:   – TMS can enforce sampling and server call limits.   – TMS can enf...
3. TMS Vendor selection•   Pure plays vs. TMS as an add on•   Always do a POC•   Demand security•   Special considerations...
3. TMS Vendor selection• Too Good to Be True• POC with Vendor• Major challenges @ Sony   • Rigorous IT and Security     Re...
2. TMS and Budgeting• How to get executive buy in?• My first mention on Twitter.                                 @BrandonT...
1. TMS Generates ROI                   @BrandonTBunker at #ACCELERATE
Thanks & questionsBrandon Bunkerhttp://twitter.com/BrandonTBunkerbrandon.bunker@am.sony.com                               ...
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Accel 2011 sony_brandon_bunker

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Accel 2011 sony_brandon_bunker

  1. 1. TAG MANAGEMENT TOP TIPSACCELERATE 2011 – SAN FRANCISCOSUPER ACCELERATOR SESSIONS
  2. 2. About me: Brandon Bunker• Early Adopter of TMS • I have worked with TMS at 2 different companies. • I have experience with multiple TMS vendors.• An Awkward Example • Presentation Disclosures
  3. 3. 10. TMS Fuels Analytics.• Code push implementations are costly, slow and inefficient.• Analytics tools are limited by implementation. Homer:"with todays gas prices, we cant afford not to buy a pony." @BrandonTBunker at #ACCELERATE
  4. 4. 10. TMS Fuels Analytics• Before TMS, Time normalization was n/a in Site Cat.• For more info see the Innovation Blog @ http://www.ensighten.com/node/203 @BrandonTBunker at #ACCELERATE
  5. 5. 9. TMS Breaks Down Barriers• TMS’ do more than website analytics.• At first, IT viewed TMS threat; now they view TMS as critical infrastructure. @BrandonTBunker at #ACCELERATE
  6. 6. 9. TMS Breaks Down Barriers.• Current tags deployed through Ensighten.Omniture Foresee Ad.com Test & DFA Criteo LivePerson Facebook Channel Advisor Google Ethnio DoubleClick Target Tumri Kenshoo Oracle Pricegrabber Shopping.com @BrandonTBunker at #ACCELERATE
  7. 7. 8. TMS Improves Page Load Time• TMS provides: – Asynch tags, Caching and Single Domain for tags. – Real-time conditionals, code minification, SLA’s @BrandonTBunker at #ACCELERATE
  8. 8. 7. Master Your Data Domains.• Analytics providers try to enforce what you can and can’t do.• Exit barriers have slowed analytics innovation. @BrandonTBunker at #ACCELERATE
  9. 9. 7. Master Your Data Domains.• Send data to multiple providers.• Decreases implementation and switching costs.• Sampling is controlled by TMS (You). @BrandonTBunker at #ACCELERATE
  10. 10. 6. Turbo Charge Your Analytics• Where the analytics industry is going? – Importance of recent behavioral data.• Integration is time consuming and expensive. – Example: Product rec. engine. @BrandonTBunker at #ACCELERATE
  11. 11. 6. Turbo Charge Your Analytics• Sony has integrated multiple systems via TMS. – Analytics data is being leveraged in real time. @BrandonTBunker at #ACCELERATE
  12. 12. 5. TMS Makes You “Agile”Pottermore by J.K. Rowling – used Ensighten to manageMagic Quill contest @BrandonTBunker at #ACCELERATE
  13. 13. 5. TMS Makes You “Agile”• Pottermore drove 70x visits.• Key Takeaway – Make sure you TMS system can handle your traffic spikes or you will lose data. @BrandonTBunker at #ACCELERATE
  14. 14. 4. TMS Special Use Case• TMS implementation benefits: – TMS can enforce sampling and server call limits. – TMS can enforce SLA’s. – TMS overlay reduces development time. @BrandonTBunker at #ACCELERATE
  15. 15. 3. TMS Vendor selection• Pure plays vs. TMS as an add on• Always do a POC• Demand security• Special considerations – Privacy – A/B testing – Attribution – Run time execution controls – SLA’s around up time @BrandonTBunker at #ACCELERATE
  16. 16. 3. TMS Vendor selection• Too Good to Be True• POC with Vendor• Major challenges @ Sony • Rigorous IT and Security Review @BrandonTBunker at #ACCELERATE
  17. 17. 2. TMS and Budgeting• How to get executive buy in?• My first mention on Twitter. @BrandonTBunker at #ACCELERATE
  18. 18. 1. TMS Generates ROI @BrandonTBunker at #ACCELERATE
  19. 19. Thanks & questionsBrandon Bunkerhttp://twitter.com/BrandonTBunkerbrandon.bunker@am.sony.com @BrandonTBunker at #ACCELERATE

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