1. customer
focussed
websites

2. Gareth Dunlop
Founder & CEO
Fathom_
028 9099 2822
gareth@fathom.ie

3. active
NOT
passive

4. the children
reader
user
customer
the children
reader
user
customer
will someone
please think
about the
reader!
user!
customer!
children!

10. interactive
NOT
presentational

14. process
NOT
project

18. journeys
NOT
family trees

19. how we view our websites

20. how our customers view our websites

21. how our customers view our websites

22. words
NOT
images

26. rule
NOT
exception

31. transparency
NOTfudge

38. clarity
NOT
persuasion

41. service
NOT
promises

46. Welcome to
CEOs Welcome Message
DidWe are VERYown you.
Seriously! We VERY
you $20bn those zeroes?
count each
Thank you for visiting Google. We hope that you enjoy visiting our
website. We have a range of exciting products and services for you
to enjoy, including search, image search, blogging tools and email.
That’s rightused …indeed!
All tenGetthem to it.
rich gentlemen beautiful
of $20,000,000,000
Please don’t hesitate to get in touch for more information.

47. giving attention
NOT
getting attention

48. © Gerry McGovern

49. © Gerry McGovern

50. Gareth Dunlop
Founder & CEO
Fathom_
028 9099 2822
gareth@fathom.ie