1. Last Updated Wednesday, 18 January 2017 Page 1
Events and Marketing Manager Aug 2011 to June 2016
Anglian Water Services, Recreation Department is responsible for the Events, Marketing management of
the large scale multiple parks of Rutland Water, Grafham Water, Pitsford Water, Alton Water and Taverham Mill.
As the Events and Marketing Manager I had many different roles and responsibilities in this key senior
management position. I oversee all events (over 500) throughout the region, health and safety of audits or
events, facilities and contractors, arrange large scale visitor events which include concerts, outdoor theatre,
community events, sports events, artistic events etc. I have also contacted and built up relationships with
external event organisations to build up the key events which include major triathlons, outdoor theatre, Segway
and bungee activities and concerts and festivals etc.
I also worked with the internal media teams to help promote through press releases, which include current news
stories and latest promotions and events at all our sites and internal or tenants retail businesses.
I also marketed key segments of the business which include fishing by producing the Annual Hooked magazine
and ensuring national distribution in fishing magazines which also now include Apps. I also produced all the park
leaflets, guides etc. I promoted all the key attractions in a range of regional and local magazines / newspapers
throughout the East Midlands and East Anglia.
I developed links with a range of external partners (councils and local interest groups) to improve community ties
and have worked with them to ensure sport, art, health and leisure pastime goals are achieved in the parks and
facilities. I enabled greater working with key retail internal and tenanted organisations to open up corporate
opportunities around watersports and Rutland Cycling and Rocbloc. I worked with local wildlife trusts who operate
the nature reserves at our key sites (which include permanent staff and volunteers).
I developed the sites and buildings by bringing in local art groups, setting up weekly open water swim sessions
(with Inspire2Tri), helping with the new inland water beach (opened in summer 2014), promoting and being
involved with developing the new visitor centres at Grafham, Taverham and Rutland, developing Normanton
Church and working with local hotels, B&Bs and other tourism attractions in the area. I also produced capital bids
(ideas) for major site attractions including amphitheatre, electric boats and permanent temporary marquee
structures etc
I worked with park managers to enable both Grafham and Alton Water achieve Green Flag status and in 2016
look to achieving similar visitor award with Visit England. I developed reports, and data to create budgeting
predictions, marketing plans, on site signage plans, reports for Greenflag data and updates for tourism reports
etc.
I have also designed many different generic posters, leaflets and banners and on every site ensure suitable
locations to promote all facilities and attractions. These generic materials can be altered by all staff but also keeps
the designs within the Anglian Water toolkit to enable our messages to be corporate and centralised but to also
ensure the site has a professional look when producing low level promotional materials. This reduces designer
costs and also print costs (low level costs to production) throughout all our attractions.
In 2015 I lead the phase 3 of the site interpretation capital project which included installation at all parks in
multiple locations lamppost banners, road signage and pedestrian notice boards (at all car park entrance points)
throughout the region.
Key Achievements:
Successfully producing full and varied events guides including all parks activities, key facilities and magazines
for distribution locally, regionally and nationally.
Proven record in increasing visitor numbers within events and new attractions.
Extending and involving outside organisations and artists to produce an improved and more varied events
programme.
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Working within budgets set out by the Recreation Manager, gaining quotes for work and creating budget
breakdown sheets.
Creating useful and diverse databases to help make processing data in any form efficient (e.g. organizing
events, producing leaflets and posters, mailing out, collecting visitor numbers and producing reports etc)
Overseeing large events including integrating alongside key partners to produce detailed management plans
for the Olympic torch relay which came across Rutland Water in 2012.
Working with groups such as Wildlife Trust, Charities, Tenants, Partnership groups, arts groups, local
councils, police, fire and ambulance.
Promoting the new facilities which include x3 new visitor centres, mini golf experience, outdoor gym
equipment area, new tourism bus, new inland water beach, new fishing patterns and AW airflow competition
etc.
Producing and implementing the parks development and marketing strategy to achieve Greenflag status for
Rutland Water, Grafham Water, Pitsford Water and (for 2014) Taverham Mill.
Manage different visitor centres across the region and help lead and backmark walks, to support cycling
groups.
Set up new all-inclusive events from AW winter walking festival and Rutland Day, I have also been involved
with the set-up of new open water swimming (With Inspire2tri) etc.
