1.
LEIGH-CHANTELLE
Rotary Club of Brisbane, 15 February, 2021
ANOVERVIEWOFBEINGVEGAN
IN2021

2.
BACKGROUND
More people are becoming vegan, vegetarian,
plant-based, or flexitarian
Faunalytics.org research found:
Tweets relating to animal-friendly diets
(especially veganism) are more common than
concepts related to animal advocacy, animal
welfare, or cultured meat
Diet keywords (e.g., “vegan” and “plant-based”)
spike in first week of January (Veganuary.com?)
yourlifeyourplanet.com

3.
WHAT IS A VEGAN?
The word “vegan” was coined in 1944 by Donald
Watson of the Vegan Society UK
His definition: Veganism is a way of living that
seeks to exclude, as far as possible and practical,
all forms of exploitation of, and cruelty to, animals
for food, clothing, and any other purpose.
Vegans choose not to consume any animal flesh,
secretions, products, or by-products
But, it’s NOT just a diet!

4.
WHAT IS A VEGAN?
Not dietary areas include not using animals for:
Clothing
Cosmetics or Household Goods
Testing
Entertainment
Set of ethical guidelines
Commitment to these ethics

5.
WE ARE EATING UP THE WORLD
The global food system is the worst contributor to destruction of the
natural world:
Resource-intensive
Unsustainable
Contributes to global greenhouse gas emissions.
“Global dietary patterns need to converge around diets based more on
plants, owing to the disproportionate impact of animal farming on
biodiversity, land use and the environment. Such a shift would also benefit
the dietary health of populations around the world, and help reduce the risk
of pandemics.” (Chatham House, 2021)

6.
YOUR LIFE YOUR PLANET
yourlifeyourplanet.com

7.
ETHICS BEYOND THE PLATE
Veganism expands your awareness of ethical/mindful/conscious
decision-making
Environment
Food
Animals
Social Justice issues and how they intersect
Oppression and Privilege e.g., human/labour rights
Compassion for both non-human and human animals
Effective Communication

8.
CRUELTY BEYOND ANIMALS
More people are becoming aware of
issues surrounding animal cruelty that
create other issues in society e.g.,
Melbourne Cup:
Injuries and deaths of horses
Gambling losses in the community
Glorification of alcohol abuse
Drastic increase of violence towards
women
Murdoch media

9.
COMPASSION
Veganism is a great way to put
compassion into action,
live in line with your beliefs, and
lead by example to show others
how you want our world to be.
shop.edgarsmission.org.au

10.
CULTURED MEAT
“We are running out of fish” - Lou Cooperhouse, BlueNalu, cell-based
seafood startup
Cultured meat, cell-based meat, clean meat, slaughter-free meat
Asia-Pacific Country’s (APAC) plant-based meat alternative market is
tipped to increase 25% to US$1.7 billion over the next five years,
including 200% growth in Thailand and China as consumers place a
higher value on health, taste and sustainability, (DuPont Nutrition &
Biosciences, 2020).
Industry players believe the future of mock-meat will hinge on the taste,
affordability and availability of products, as well as consumer
perceptions of health and sustainability

11.
WORKING WITH FARMERS
.org
Partnerships and resources needed for
encouraging farmers who want to move to
non-animal farming
Innovation for new protein sources
Future of Protein Forum
Pulse Protein Cooperative Research Centre
(PP CRC)
CSIRO: Future Protein Mission
Advancing export pathways
Cellular agriculture regulation
Plant-based product labelling
“Instrumental in helping bridge the
gap between traditional producers
and alternative protein companies…
to open the conversation about
opportunities in plant-based
protein…” - Aly Bunton, NSW Farmers

12.
FIND OUT MORE
animalcharityevaluators.org
alq.org.au
animaljusticeparty.org/qld
veganathletesbook.com

13.
THANK YOU!
Video will be on YouTube
Slides will be on Slideshare
@leighchantelle
epicentreequilibrium.com // digitalequilibrium.com // leigh-chantelle.com // vivalavegan.net