Epiphany Learning | Comparing 3 Business Simulations1. Comparing 3
Business
Simulations
Competition | Winning | Learning
Facilitator: Ajay Dasgupta
Epiphany Learning
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3. Epiphany Learning
Quick Recap
Structure of
Business
Simulations
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4. Epiphany Learning
The Structure of a Business Simulation
Business simulations
allow learners to:
1. Observe data and
information from the
environment
2. Orient themselves to
the information
3. Decide from options
based on logic and
analysis
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4. Act on decisions and
receive immediate
feedback
The loop repeats itself
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Simulations and Games
Competition
Cooperation
A model
Simulations Games Rules
of reality
Participants
Roles
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Simulation games
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6. Epiphany Learning
Deep Dive
Lemonade
Stand
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7. Epiphany Learning
Lemonade Stand
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http://www.coolmath-games.com/lemonade/
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8. Epiphany Learning
Lemonade Stand
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http://www.coolmath-games.com/lemonade/
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9. Epiphany Learning
Lemonade Stand
Did you notice:
• The OODA loop
• That feedback was immediate and qualitative
• The overall goal is to make profit
• That the game is non-competitive
• That there are controllable (Cups, Ice, Sugar, Lemon, Pitcher Mix, Price) and
uncontrollable (weather, number of customers) variables
• There are cause and effect dynamics (Demand and Supply) built into the
game engine (Higher Temperature = More Lemonade Drinkers, More Ice on
a Warm Day = Higher Customer Satisfaction)
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10. Epiphany Learning
Lemonade Stand | Simulation and Game Components
More Simulation Less Game
Competition
Cooperation
A model
Simulations Games Rules
of reality
Participants
Roles
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11. Epiphany Learning
Lemonade Stand – Causal Loops
Profit
d
+ Demand
u +
Revenue
Temperature d
u Orders
u
+
- Actual Orders
Quality Price d
c c
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Supply
c
c – Controllable Variables
u – Uncontrolled Variables
d – Derived Variables
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12. Epiphany Learning
Lemonade Stand – Some Thoughts
• Add competition (leaderboard etc.)
• Display profits after every round
• Running graph of Operating Costs, Demand/Supply, Revenue
• More precise control over what goes into each glass and how that converts
into a pitcher
• Chose location of stall (more complexity – get location through bidding)
• Open multiple stalls
• Make it social (play with friends)
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How can you better the experience of this business game?
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More In-depth Coverage During Our Workshop
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14. Epiphany Learning
Deep Dive
Chevron
EnergyVille
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15. Epiphany Learning
Chevron – EnergyVille
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http://www.energyville.com/
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16. Epiphany Learning
Chevron EnergyVille
Did you notice:
• The OODA loop
• That feedback was immediate and qualitative
• The overall goal is to have a lower impact
• That the game is competitive
• That there are controllable and uncontrollable variables
• There are cause and effect dynamics built into the game
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16 Saturday, January 12, 2013
17. Epiphany Learning
Lemonade Stand | Simulation and Game Components
Less Simulation More Game
Competition
Cooperation
A model
Simulations Games Rules
of reality
Participants
Roles
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17 Saturday, January 12, 2013
18. Epiphany Learning
Chevron EnergyVille
Questions:
• What causal loops could you notice in the game?
• What were the controllable and uncontrollable variables?
• How would you make this game more real and less game-like?
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19. Epiphany Learning
Explore More
The Root Beer
Game
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20. Epiphany Learning
The Beer Supply Chain Management Game
Visit – http://www.beergame.org
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Join Us
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22. Introduction to
Business
Simulations for
Learning
Thank You!
Facilitator: Ajay Dasgupta
Epiphany Learning
Image Courtesy: http://4.bp.blogspot.com/-jsGpaFpcmKs/Tw8Av8ywKxI/AAAAAAAAAwQ/3c_-hOiq-_0/s1600/stock-market-today-results.jpg Learning | Talent Management | Change Management