Engaging viewers is more difficult today than ever before. In our culture of immediacy, loyal viewers are hard to come by. There is so much competition for attention, especially with new and emerging technologies that are changing the way consumers interact with media.
The goal at the engagement stage is to influence behavior. You want your viewers to interact with you. This is where you get to be creative. Use your social channels. Invent new ways to connect with viewers. And remember engagement isn’t about a one-time action, you want to cultivate a long-term relationship.
Download part 3 of our 4 part series on audience development to learn how to engage your audience.