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Turkey IT Patterns
Operator Data
Operator Usage
Contracted Users
0
0,15
0,3
0,45
0,6
Avea Turkcell Vodofone
0,263
0,507
0,229
0,25
0,507
0,244
2011 Q4 2012 Q4
Users Montly Usage (MOU)
Minutes
0
275
550
825
1100
Avea Turkcell Vodofone
1011
733
1036
899
661
948
Operator Usage
Prepaid/Contrat Shares
0
0,175
0,35
0,525
0,7
Avea Turkcell Vodofone
0,6410,625
0,558
0,681
0,662
0,56
0,3590,375
0,442
0,319
0,338
0,44
2011 Q4 Contract 2012 Q4 Contract 2011 Q4 Prepaid 2012 Q4 Prepaid
SMS/MMS
SMS, MMS Users (millions)
0
20
40
60
80
SMS MMS
73,1
46,6
73,3
39,7
2011 Q4 Contract
2012 Q4 Contract
Mobile Usage
Prepaid/Contract Mobile
Subscriber Shares
0
0,175
0,35
0,525
0,7
2011 Q4 2012 Q4
Contract Prepaid
Total Traffic By Type of Users
%9
%92
Personal Business
Mobile Usage
Contract Shares
0
0,15
0,3
0,45
0,6
Avea Turkcell Vodofone
0,282
0,519
0,199
0,276
0,529
0,195
2011 Q4 2012 Q4
Prepaid Shares
0
0,15
0,3
0,45
0,6
Avea Turkcell Vodofone
0,293
0,526
0,181
0,29
0,541
0,169
Mobile Usage
MMS Traffic in millions
0
17,5
35
52,5
70
Avea Turkcell Vodofone
10,04
56,66
6,44 7,36
62,6
3,32
Average Revenue Per User
19
20
21
22
23
Avea Turkcell Vodofone
21,7821,7
22,45
19,7719,7
20,5
2011 Q4 2012 Q4
Mobile Penetration
Mobile Penetration
0
0,2
0,4
0,6
0,8
3G Subscribers 2G Subscribers
0,24
0,439
0,308
0,349
2012 Q1 2013 Q1
Phone Types
Australlia
Brasil
China
India
Italy
Russia
South Korea
England
USA
Turkey
0 0,2 0,4 0,6 0,8
0,38
0,3
0,61
0,23
0,51
0,27
0,8
0,25
0,44
0,31
0,09
0,09
0,2
0,1
0,11
0,11
0,09
0,09
0,21
0,04
0,53
0,61
0,19
0,67
0,37
0,62
0,1
0,66
0,36
0,65
Smartphone Multimedia Phone Phones with limited features
Second Phone Usage
0
0,15
0,3
0,45
0,6
2012
0,07
0,11
0,160,160,17
0,2
0,350,36
0,48
0,51
Australlia Brasil China India Italy Russia
South Korea England USA Turkey
Facebook
Facebook User - Gender,
Age
Gender
%60
%40
Male
Female
Age Range Mobile Usage
%14
%43 %15
%15
%12
13-18 19-25 26-35
36-46 45+
Cities
%17
%20
%63
Istanbul
Ankara
Izmir
Facebook Turkish Usage
Patterns
Upload & Share Pics
Share others’ videos
share article links
upload and share videos
share blog links
0 0,175 0,35 0,525 0,7
0,28
0,33
0,29
0,28
0,62
0,37
0,4
0,32
0,39
0,58
Smartphone Tablet
Facebook Turkish
Community Usage Patterns
Chat
Commenting Friends
Commenting Photos
Writing Daily Activities
Checking In places
Talk about products
Ask about products to communities
0 0,15 0,3 0,45 0,6
0,23
0,29
0,38
0,42
0,36
0,45
0,55
0,29
0,32
0,4
0,47
0,44
0,37
0,55
Smart Phone Tablet
Facebook Brand Usage
Patterns
Click Like Button
Following Brand Pages
Sharing BrandVideos
Sharing Brand Pictures
Using Brands’ Apps
Commenting Brands
Writing Claims
Purchasing
0 0,105 0,21 0,315 0,42
0,21
0,22
0,25
0,23
0,38
0,25
0,32
0,41
0,31
0,26
0,32
0,27
0,35
0,26
0,37
0,4
Smartphone Tablet
Twitter
Twitter Traffic By Device
Twitter Trafic by Device (Times)
0
100
200
300
400
2012
30
170
220
270
310
Blackberry Android iPhone Mobile Web iPad
Twitter Turkish Community
Usage Patterns
Chat
Commenting Friends
Commenting Photos
Writing Daily Activities
Checking In places
Talk about products
Ask about products to communities
0 0,1 0,2 0,3 0,4
0,1
0,14
0,17
0,2
0,23
0,28
0,34
0,16
0,19
0,23
0,19
0,23
0,33
0,33
Smart Phone Tablet
Twitter Turkish Usage
Patterns
Upload & Share Pics
Share others’ videos
share article links
upload and share videos
share blog links
0 0,1 0,2 0,3 0,4
0,1
0,1
0,14
0,18
0,29
0,14
0,07
0,09
0,23
0,35
Smartphone Tablet
Twitter Brand Usage
Patterns
Click Like Button
Following Brand Pages
Sharing BrandVideos
Sharing Brand Pictures
Using Brands’ Apps
Commenting Brands
Writing Claims
Purchasing
0 0,065 0,13 0,195 0,26
0,1
0,08
0,1
0,15
0,14
0,13
0,12
0,16
0,09
0,14
0,14
0,16
0,1
0,26
0,21
0,16
Smartphone Tablet
Advertisement
Mobile Advertisement
Revenues
Mobile Advirtisements
Mobile Screen Ads
SMS/MMS
0 22,5 45 67,5 90
38
49
87
34
34
68
30
20
50
25
11
36
19
6
25
17
3
20
2010 2011 2012
2013 2014 2015
2011-2012 TR Internet -
Mobile Ad. Spending
0
250
500
750
1000
Internet Web DIsplays Mobile Displays SMS
2511
374
943
196
294
721
2011 2012
Advertisement Types
Only Text
Voice/Audio
I can share my info regarding my interests
I like ads that provide free service
Like location relation ads
I like ads showed in the app
0 0,15 0,3 0,45 0,6
Australlia Brasil China India
Italy Rusia South Korea England
USA Turkey
Sectoral Economic
Returns CTR
2012
0 0,09 0,18 0,27 0,36
0,27
0,36
0,26
0,28
0,31
0,36
0,32
0,16
Technology Services E-trade Automotive
Telecommunication Construction Food Finance
Advertisement
Economic Returns CTR
2012
0 0,2 0,4 0,6 0,8
0,15
0,75
0,34
Average Max Min
Link Forwards
%29
%4
%21
%10
%36
Click toVideo
App Store
Web Site
Click To sms
Mobile Sms
Mobile AdVisibility
0
0,2
0,4
0,6
0,8
At least once a day Weekly Monthly Less than once in month
Australlia Brasil China India Italy Russia
South Korea England USA Turkey
Mobile Market Data
0
14.000.000
28.000.000
42.000.000
56.000.000
70.000.000
1960 1970 1980 1990 2000 2005 2006 2007 2008 2009 2010 2011
Turkey Mobile cellular subscriptions
Turkey Telephone lines
Turkey Fixed broadband Internet subscribers
Korea Mobile cellular subscriptions
Korea Telephone lines
Korea Fixed broadband Internet subscribers
Smart Phone Penetration in Turkey
Korea
Denmark
Finland
Norway
USA
Luxemburg
New Zelland
Estonia
France
Czech
Canada
Germany
Greece
Belgium
Slovenia
Hungary
Turkey
OECD Average
0 27,5 55 82,5 110
Immobile Data Usage
Mobile Data Usage
2009-2012 Smart
Phone Usage
0
7500
15000
22500
30000
2009 Q3 2010 Q1 2010 Q3 2011 Q1 2011 Q3 2012 Q1 2012 Q3
22108
19064
15403
14154
10708
8766
6870
5590
4387
327426292105
1080275
User Amount Data Usage 9% Trendline
Mobile Penetration %
Finland
Portugal
Australlia
Denmark
Sweden
Italy
Germany
Greece
Swiss
Norway
England
Belgium
Holland
Spain
France
Turkey
0 45 90 135 180
90
108
113
114
120
123
129
130
139
139
152
156
158
162
167
180
2012
Smartphone Usage
0
7,5
15
22,5
30
Smartphone Penetration by Age
16-24 25-34 35-44
45-64
%8
%20
%29
%24
%18
0-3 Months 4-6 Months
7-12 Months 1-2 Months
2 Months
Smartphone by Age
0
0,225
0,45
0,675
0,9
16-24 25-34 35-44 45-64
0,45
0,64
0,73
0,66
0,44
0,65
0,78
0,72
0,09
0,16
0,24
0,3
0,49
0,66
0,860,86
0,27
0,38
0,43
0,49
0,54
0,70,72
0,59
0,06
0,09
0,120,14
0,51
0,63
0,75
0,82
0,22
0,37
0,40,41
0,51
0,69
0,760,77
Australlia Brasil China India Italy Russia
South Korea England USA Turkey
Smartphone by Gender
0
0,2
0,4
0,6
0,8
Male Female
0,55
0,52
0,67
0,54
0,21
0,17
0,68
0,65
0,44
0,31
0,66
0,57
0,13
0,07
0,74
0,57
0,43
0,27
0,64
0,67
Australlia Brasil China India Italy Russia
South Korea England USA Turkey
Smartphone Usage
0
20
40
60
80
Smartphone Usage Reasons
3
3738
9
22
69
50
33
78
SMS e-mail Instant Message SNS Online Music
Video Apps Web Shopping
SmartphoneVS Tablet
Usage
Ownership
Use for business
Use for Personal Reasons
Use for Both
Mobile Internet Usage
Wifi Usage
Will buy in 12 months
0 0,225 0,45 0,675 0,9
0,35
0,75
0,49
0,78
0,2
0,014
0,4
Smartphone Tablet
SmartphoneVS Tablet
Email
SNS
Search Info
Location Services
Online Music
News & Sports
Banking
Video
Shopping
Others
0 0,2 0,4 0,6 0,8
0,7
0,29
0,47
0,44
0,56
0,51
0,59
0,66
0,77
0,74
0,5
0,2
0,4
0,42
0,5
0,52
0,55
0,66
0,74
0,77
Smartphone Tablet
SNS on MobileVS PC
India
Endonesia
Israil
Hong Kong
Malesia
Korea
Turkey
Denmark
Spain
Austria
Norwey
Taiwan
Russia
Germany
Czech
0 20 40 60 80
42
48
30
42
41
53
52
66
42
55
51
47
50
55
53
53
53
62
54
50
59
65
57
66
73
35
49
65
70
67
24
33
37
37
39
40
40
42
42
43
45
45
51
51
51
51
51
52
54
55
58
58
62
63
66
67
68
73
74
76
Smartphone PC
Consumer Analysis
21% 47%
Easy Buyers: 24% Only buy after broken: 7%
Questionnaire Results
For Mobile Usage
Smartphone By Gender
Singapore
Hong Kong
China
Norwey
Swiss
Finland
Korea
USA
England
Tailand
Italy
Polland
Avustrallia
Germany
Taiwan
Endonesia
South Africa
Turkey
Japan
Malesia
0 17,5 35 52,5 70
0
8
16
17
19
24
24
26
29
29
30
33
34
34
35
36
36
39
40
63
11
0
12
14
15
29
13
17
18
19
25
28
28
20
23
24
31
32
31
62
Female Male
Long Session Internet
Usage
Hong Kong
China
Tailand
Turkey
Singapore
Japan
Endonesia
France
Czech
USA
Avustrallia
Austria
Korea
Denmark
Polland
0 15 30 45 60
17
19
20
21
24
24
24
24
25
25
27
29
30
30
31
31
32
33
34
34
37
39
41
42
43
44
48
48
53
55
Long Sesssion Usage
App Usage
Japan
Korea
Singapore
Sweden
Swiss
Hong Kong
Denmark
Israil
Norway
France
Englang
USA
Holland
Germany
Italy
Malesia
Spain
Czech
Finland
India
Endonesia
Tailand
Turkey
0 12,5 25 37,5 50
13
14
14
15
17
17
16
21
20
22
23
24
27
29
30
31
30
30
29
35
36
43
47
10
10
11
10
10
11
15
16
17
21
23
23
20
25
25
24
26
28
31
30
41
42
38
Female Male
Why DoYou Use?
Coupon for Shopping
Real Estate
Travel Search
Banking
Location Services
Read News
Search
Email
Internet Surfing
Pictures/Photos
0 20 40 60 80
18 - 29 30 - 49 Ages Total
Video Services
SmartphoneVS PC
India
Israil
Italy
Malesia
China
Turkey
Swiss
Endonesia
Czech
England
Germany
Holland
France
Swiss
Findland
0 15 30 45 60
Smartphone PC
Email Usage
India
USA
Singapore
Endonesia
Denmark
Holland
France
Austria
Spain
China
Sweden
Australlia
Turkey
Czech
Tailand
0 22,5 45 67,5 90
Smartphone PC
Mobile Shopping
China
Endonesia
Hong Kong
Taiwan
Korea
Sweden
Israil
Finland
Russia
Turkey
0 15 30 45 60
Mobile Shopping
I Used A Coupon for
Shopping
China
Japan
Taiwan
Malesia
Sweden
Turkey
Spain
Czech
Norway
Hollanf
0 15 30 45 60
4
6
7
8
9
10
10
11
11
12
12
13
13
14
14
14
15
16
17
19
20
21
22
24
24
35
40
43
47
53
Used mobile Coupon for Shopping
I Recognize Mobile Ads
Tailand
Turkey
China
Singapore
Russia
Taiwan
Japan
Finland
Australlia
Israil
Swiss
Hong Kong
Germany
Denmark
Norwey
0 17,5 35 52,5 70
15
15
18
22
23
25
25
26
26
28
28
29
30
33
34
34
35
37
39
40
42
46
47
49
49
49
55
59
61
67
Mobile Advertisements
Most Recognizable Ads
0
12,5
25
37,5
50
Turkey Average 18 - 29 30 - 49 Female Male
554
65
30
24
18
32
27
38
2928
37
34
2122
20
2221
32
2625
32
29
37
45
48
35
40
Search Engine Apps Websites
Video Site Videos Other

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2013 Computer, Mobile Usage in Turkey