A look at 10,000 Visits to Coffee Shops and Cafes and how the industry is effected by Holidays and Events Such as the Election. A guide for restaurants, coffee shops, cafes, and other small business to marketing their business during the holiday season. Halloween - 19% Below Average Visits Election Day - 21% Below Average Visits Thanksgiving - 99% Below Average Visits Black Friday - 45% Below Average Visits Columbus Day - 67% Above Average Visits Veterans Day - 54% Above Average Visits

1. HOLIDAY
TRAFFIC IN
COFFEE SHOPS
A LOOK INTO HOW HOLIDAYS EFFECT
THE COFFEE SHOP BUSINESS
GAZELLAWIFI.COM GAZELLAWIFI.COM

2. For small coffee shop owners holidays are either something
to look forward to or cringe over. We took a look at over
10,000 coffee shop visits and found these holiday trends.
HOLIDAYS AND EVENTS IN COFFEE SHOPS

3. Gazella took a dive into the number of visits to coffee shops and cafes
during times of holidays and large events. We found that holidays had some
of the largest effects on the number of people visiting a coffee shop. The
data set sampled represented coffee shops that were closed on
Thanksgiving, therefore showing the least number of visits for a holiday.
While holidays such as Columbus day showed an increase in number of
visits. Veterans Day, Halloween, and even the 2016 election highlighted the
peaks and valleys of coffee shop visits.

4. THE NUMBERS
Columbus Day - 67% Above Average Visits
Veterans Day - 54% Above Average Visits
Halloween - 19% Below Average Visits
Election Day - 21% Below Average Visits
Thanksgiving - 99% Below Average Visits
Black Friday - 45% Below Average Visits
While some holidays
have significant
increases in traffic,
others are some of
the worst days for
business. Locations
were closed on
Thanksgiving
resulting in the lowest
amount of coffee
shop visits.

5. Gazella's wifi marketing solution tracks visits via wifi logins as
well as our passive wifi technology. Allowing restaurants,
cafes, bars, and other small venues to make better marketing
decisions, and collect unique customer proviles. These
numbers are based on approximately 10,000 unique visits to
independent coffee shops and/or cafes in the United States.

6. +1 402-513-4414
support@gazellawifi.com
www.GazellaWifi.com
1905 Harney Street
Omaha, NE 68131
FOR MORE
RESTAURANT
MARKETING
INSIGHTS