2. Eric Hawthorn | Social Media Marketing Professional
About
I am a writer and digital marketer with extensive B2B and B2C social
media experience. I carefully tailor content, writing style, and engagement
techniques to the audience and brand of each organization I serve. My
approach has three goals:
Connection. I emphasize captivating language and visual content that
drive clicks, comments, and shares.
Relationships. I ensure audience growth, brand value, and long-term
customer engagement through substantive, relevant communications.
Action. Whether through standalone posts or large-scale campaigns, my
social strategies lead to website visits, sign-ups, queries, and business.
Please enjoy this sampling of my professional projects. I look forward to
discussing your organization's social media goals.
Eric Hawthorn
Eric Hawthorn | Social Media Marketing
Eric Hawthorn | Social Media Marketing
Optimization
Marketing Strategy
Branding
Customer Engagement
Business Communications
Meaningful Content
Multimedia
Community Management
3. Engaged Llenrock's B2B audience with exclusive blog
content, industry news, timely research, evergreen content,
polls, and infographics
Managed communications to 1,700+ Twitter followers, and to
hundreds more on other platforms, driving professionals to
the company's site and industry blog
Eric Hawthorn | Social Media Marketing
Eric Hawthorn | Social Media Marketing
A commercial real estate investment-banking and advisory
frm in Philadelphia
LinkedIn | Twitter | YouTube | Facebook | Google+
4. Llenrock Group (continued)
Produced and featured more than 50 interviews with industry
leaders, garnering more than 6,000 YouTube views to date
Highlighted company news, local industry events, and
nonprofit partners including Big Brothers Big Sisters and
Support Center for Child Advocates
Managed Llenrock's 2,000-member Commercial Real Estate
Finance Group on LinkedIn
Eric Hawthorn | Social Media Marketing
5. An annual, innovation-focused hotel conference in New York
City attracting participants from throughout the United States
and around the world
LinkedIn | Twitter | YouTube | Facebook
Created year-round engagement with ILC's followers by
sharing blog and news content, announcements, and
previews of conference events
Interacted with ILC sponsors, industry media, and event
participants to drive social media mentions and site traffic
Eric Hawthorn | Social Media Marketing
Eric Hawthorn | Social Media Marketing
6. Independent Lodging Congress (continued)
Managed campaigns to promote ILC's charity auction
supporting Big Brothers Big Sisters, which raised more than
$5,000 in its first year and $7,000 in its second year
Founded and ran ILC's first annual INDIE Hotel Awards—a
national competition awarding top hotels, restaurants, and
professionals—which enjoyed major social media buzz and
resulted in more than 4,000 votes cast
Eric Hawthorn | Social Media Marketing
Eric Hawthorn | Social Media Marketing
7. A nonproft executives' group and think tank focused on
research and opportunity in the Mid-Atlantic region
LinkedIn | Twitter | Facebook
Spearheaded campaign to promote PREC's “Mid-Atlantic
Real Estate White Paper Competition,” an annual research
competition for college and grad students awarding cash
prizes and publication
Supported the brands of PREC's constituents, sharing news
of their professional activities and achievements
Focused on Philadelphia and Mid-Atlantic news and content
to strengthen the group's local following
Eric Hawthorn | Social Media Marketing
Eric Hawthorn | Social Media Marketing
8. A review of online fction highlighting authors, journals, and
literary craft
Twitter | Facebook
Implemented aggressive Twitter strategy resulting in up to
10.5K impressions per month
Steady engagement with authors and publishers to promote
both Fiction Feed and outside content creators
Diverse content including story reviews and exclusive author
interviews ensured high engagement and audience loyalty
Eric Hawthorn | Social Media Marketing
Eric Hawthorn | Social Media Marketing
9. Contact
Let's talk about your organization's social media needs.
I welcome your questions and comments via email and LinkedIn.
eric.hawthorn416@gmail.com
www.linkedin.com/in/erichawthorn
Eric Hawthorn | Social Media Marketing
Eric Hawthorn | Social Media Marketing