Green Rush Brand ltd.
Core Marketing Strategy
03/29/2016

Celebrity endorsement
Definition: A type of advertising defined as a well-known person using
his or her fame to help promote a product or service. Celebrity
endorsements can help build a brand, attract new users, and influence
consumer purchases.

Added Value
• Build a brand – The business model of Green Rush Brand is not top
promote our company name, but to build a brand around the artist
himself
• Attract new users – The users of THC who are fans of the artist will
inadvertently be driven to purchase his brand above others. In
addition, non-users will be more open in trying the product
• Influence consumer purchases – Non fans of the artist will be driven
to purchase the endorsed products over others due to in-store
consumer experience

Artist In Focus
Nicky Jam
Name: Nick Rivera Caminero
Birthday: March 17, 1981 (age 35)
Genre: Reggaeton
Occup.: Singer/Songwriter
Assoc.: Daddy Yankee
Enrique Iglesias
Hector & Tito
RKM & Ken-Y
Yaga & Mackie
Magnate & Valentino
Lito & Polaco
Web: nickyjampr.net

Artist In Focus
Nicky Jam
Label La Industria
Publisher Sony/ATV
Agents CAA
A Awards 2015
Premios Tu
Mundo[8]
Party-Starting
Song
Won
Latin American
Music Awards[9]
Song of the Year Won
Favorite
Collaboration
Won
Favorite
Streaming Song
Won
Latin Grammy
Awards[10]
Best Urban
Performance
Won
NRJ Music Awards
International
Group/Duo of the
Year
Nominated

Social Media Influence
https://twitter.com/nickyjampr
1 190 000 followers
https://www.facebook.com/NickyJamPR
19 318 051 Fans
https://www.instagram.com/nickyjampr/
9 500 000 followers

Brand Identity

Current Endorsments
Nicky Jam Collection by Aqua Master

Why Nicky Jam
• Huge latin American Influence
• Top 40 hit – pop music influence
• Huge social media following
• Rising star, great music publisher
• Strong PR team
• All around appealing, fun, young, happy style
• Clientele is cleaner and bigger spenders
• Raggaeton has a Cannabis Culture

The Nicky Jam market
• Raggaeton appeals to a market of bigger spenders in terms of music
consumers
• Latin and raggaeton consumers prefer classier products such as
perfumes, watches, designer clothes and luxury vehicles
• Latin Americans make up 1/10 total consumers in recreational
markets and 3/10 in California
• Top 40 hit ‘’El Perdon’’ reaching a broad audience
• Global reach into Latin America, South America and the Caribbean

How will we use his name
• We will create a brand specific to Cannabis Vaping with the Nicky Jam
identity
• We will develop a strain and flavour mix, specific to his requirements, best
reflecting his consumer base
• We will use his social media following to advertise through product
placements
• His PR team will push the Nicky Jam Vaping products through music
advertising and cannabis channels (Billboard, High Times, etc.)
• We will develop a display and packaging with the imagery to grab attention
and transfer sales from lesser known brands.
*think Mountain Dew and Doritos when you walk into 7/11

Pay Structure
• Cash/Equity up front
• Guaranteed yearly royalty minimum
• 7% royalty on sales

Nicky Jam Vape Pens
Examples of the type of vape pens Nicky
Jam will endorse