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LES CHAUSSURES DE FOOTBALL :
EVOLUTION-REVOLUTION (1923-2016)
PUMA
ADIDAS
NIKE
WIZWEDGE
LES PREMIERES CHAUSSURES DE FOOT À
CRAMPONS
INVENTEUR : ALDBERT
MESSMER
(1923;ALLEMAGNE)
RACHAT PAR HUMMEL
(1923)
PRINCIPAUX EQUIPEMENTIERS :
GOLA (1905), VALSPORT (1920) , HUMMEL (1923)
CHAUSSURES DE FOOT
1938-1960
1938 1950
19601954
• IMPORTANT CHANGEMENT
AU NIVEAU DES STYLES DE
CHAUSSURES
• HAUSSE DU NIVEAU DE JEU
GRÂCE AUX RENCONTRES
INTERNATIONALES
• NAISSANCE DES MARQUES
ADIDAS ET PUMA (1948)
• CHAUSSURES DE FOOT
CONÇUES À PARTIR DE
MATÉRIAUX COMME :
- Mélange Synthétique
- Cuivre
CHAUSSURES DE FOOT
1938-1960
CHAUSSURES DE FOOT
1960-1980
CHAUSSURES DE FOOT
1960-1980
• HAUSSE DE LA
CONCURRENCE ENTRE
PUMA AND ADIDAS
• JOUEUR INTERNATIONAL PELE
ÉQUIPÉ AVEC PUMA
• ADIDAS : LEADER DU MARCHÉ
AVEC L’APPARITION DE LA
COPA MUNDIAL
• NOUVEAUX EQUIPEMENTIERS
SUR LE MARCHÉ:
-MITRE (1960) ,
-ASICS (1964),
-JOMA (1965),
-DIADORRA (1977)
• NOUVEAUX STYLES, DESIGNS
ET NOUVELLES COULEURS
CHAUSSURES DE FOOT
1980-2000
GAMME PREDATOR
NIKE MERCURIAL FOOTBALL
CHAUSSURES DE FOOT
1980-2000
• DÉVELOPPEMENT GAMME
« PREDATOR » PAR CRAIG
JOHNSTON (1990-1994)
• MARCHÉ SATURÉ PAR DE
NOUVEAUX EQUIPEMENTIERS :
- LOTTO (1982)
- UMBRO (1985)
- REEBOK (1992)
- UHLSPORT (1993)
- MIZUNO (1997)
- NIKE (MERCURIAL 1998)
• NOUVELLES TECHNOLOGIES :
• - SEMELLES TRAXION (ADIDAS)
• -PUMA « CELL TECHNOLOGY »
• -NIKE MERCURIAL : 200 g
CHAUSSURES DE FOOT
2000-AUJOURD’HUI
2000 – 2015: Evolution des Semelles extérieures et des crampons
CHAUSSURES DE FOOT
2000-AUJOURD’HUI
• UNE LARGE GAMME DE NOUVEAUX MODÈLES AVEC PLUSIEURS
CONFIGURATIONS DE CRAMPONS
• MAJORITE DES PARTS DE MARCHE DETENU PAR 3 EQUIPEMENTIERS :
- NIKE
- ADIDAS
- PUMA
• NOUVELLES TECHNOLOGIES ET NOUVEAUX CONCEPTS :
IMPRESSIONS 3D, UTILISATION DU LASER, CHAUSSURES SANS LACETS
2016

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Evolution des chaussures de football (1923-2016)

  • 1. LES CHAUSSURES DE FOOTBALL : EVOLUTION-REVOLUTION (1923-2016) PUMA ADIDAS NIKE WIZWEDGE
  • 2. LES PREMIERES CHAUSSURES DE FOOT À CRAMPONS INVENTEUR : ALDBERT MESSMER (1923;ALLEMAGNE) RACHAT PAR HUMMEL (1923) PRINCIPAUX EQUIPEMENTIERS : GOLA (1905), VALSPORT (1920) , HUMMEL (1923)
  • 4. • IMPORTANT CHANGEMENT AU NIVEAU DES STYLES DE CHAUSSURES • HAUSSE DU NIVEAU DE JEU GRÂCE AUX RENCONTRES INTERNATIONALES • NAISSANCE DES MARQUES ADIDAS ET PUMA (1948) • CHAUSSURES DE FOOT CONÇUES À PARTIR DE MATÉRIAUX COMME : - Mélange Synthétique - Cuivre CHAUSSURES DE FOOT 1938-1960
  • 6. CHAUSSURES DE FOOT 1960-1980 • HAUSSE DE LA CONCURRENCE ENTRE PUMA AND ADIDAS • JOUEUR INTERNATIONAL PELE ÉQUIPÉ AVEC PUMA • ADIDAS : LEADER DU MARCHÉ AVEC L’APPARITION DE LA COPA MUNDIAL • NOUVEAUX EQUIPEMENTIERS SUR LE MARCHÉ: -MITRE (1960) , -ASICS (1964), -JOMA (1965), -DIADORRA (1977) • NOUVEAUX STYLES, DESIGNS ET NOUVELLES COULEURS
  • 7. CHAUSSURES DE FOOT 1980-2000 GAMME PREDATOR NIKE MERCURIAL FOOTBALL
  • 8. CHAUSSURES DE FOOT 1980-2000 • DÉVELOPPEMENT GAMME « PREDATOR » PAR CRAIG JOHNSTON (1990-1994) • MARCHÉ SATURÉ PAR DE NOUVEAUX EQUIPEMENTIERS : - LOTTO (1982) - UMBRO (1985) - REEBOK (1992) - UHLSPORT (1993) - MIZUNO (1997) - NIKE (MERCURIAL 1998) • NOUVELLES TECHNOLOGIES : • - SEMELLES TRAXION (ADIDAS) • -PUMA « CELL TECHNOLOGY » • -NIKE MERCURIAL : 200 g
  • 9. CHAUSSURES DE FOOT 2000-AUJOURD’HUI 2000 – 2015: Evolution des Semelles extérieures et des crampons
  • 10. CHAUSSURES DE FOOT 2000-AUJOURD’HUI • UNE LARGE GAMME DE NOUVEAUX MODÈLES AVEC PLUSIEURS CONFIGURATIONS DE CRAMPONS • MAJORITE DES PARTS DE MARCHE DETENU PAR 3 EQUIPEMENTIERS : - NIKE - ADIDAS - PUMA • NOUVELLES TECHNOLOGIES ET NOUVEAUX CONCEPTS : IMPRESSIONS 3D, UTILISATION DU LASER, CHAUSSURES SANS LACETS
  • 11. 2016