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Future of News in Sharing Economy
- 1. All the News That's Fit to Pay For: Future of Journalism in the Sharing Economy Eric Ortiz l Evrybit l LA Uncubed l July 17, 2015
- 4. U.S. newspaper 2000: $63.5B 2014: $23B Google 2001: $70M 2013: $50.6B Facebook 2012: $4.2B 2015: $14.2B (projected)
- 7. 2 BILLION SMARTPHONE USERS 5 BILLION PIECES OF CONTENT EVERY DAY
- 8. So Much Media. So Little Context. SO FEW PROFIT.
- 9. Changing the world starts on Main Street.
- 28. Mobile proximity payments in U.S. in 2018: $189B
- 29. Source: KPCB
- 30. Source: KPCB
- 37. Contact Eric Ortiz Email: eric@getevrybit.com Phone: 860-751-9771 Twitter: @evrybit, @erictortiz Web: getevrybit.com
Editor's Notes
- Local news isn't making money online. Circulation/ad revenue shrinking. Papers can't make up difference digitally. News sites attract 3 percent of all Web traffic – 85 percent for national news site, 15 percent for local news Local news gets .5 percent of overall Web traffic. Average local newspaper gets 5 minutes per month per Web user. Local news sites make less than $50k/yr Leads to the question – so what can we do? How can we change it?
- Local news isn't making money online. Circulation/ad revenue shrinking. Papers can't make up difference digitally. News sites attract 3 percent of all Web traffic – 85 percent for national news site, 15 percent for local news Local news gets .5 percent of overall Web traffic. Average local newspaper gets 5 minutes per month per Web user. Local news sites make less than $50k/yr Leads to the question – so what can we do? How can we change it?
- Ways to make local news sticky Improve technical experience of local news sites -- speed up load times and optimize for mobile. Improve content recommendation systems. Publish one piece of content every hour. Do A/B testing, create content for social media, produce more videos and multimedia content. Empower community members to be storytellers.
- 2 billion people in world have smartphones More than half of people with smartphones post original photos and videos online By 2020, 5 billion people in world will have smartphones 99.5 of consumers use mobile devices to access content/information Smartphone ownership is higher for Hispanic adults (61 percent) African-American adults (59 percent) than white adults (53 percent) 75 percent of consumers use smartphones to watch video online
- Global change starts at the local level.
- Arab Spring Boston Marathon Bombing Ferguson Ebola
- Split ad revenue. Tip jar. Freemium model. Incentivize people to create high-value content.