Eric Schwartzman

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I help organizations turn content into contacts into cash through optimization, digital engagement and lead generation. I led the center for digital innovation at Howard Industries, a $1B B2B, launched 2 SaaS start-ups and did integrated marketing for entertainment, media and tech clients at one the world's largest PR Agencies. I’m the best-selling author of Social Marketing to the Business Customer. Clients include Boeing, Cirque du Soleil, City National Bank, Hard Rock Casinos, Johnson & Johnson, Korn Ferry, Lucasfilm, US Dept. of Defense, US Dept. of State, Inter American Development Bank.

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Eric Schwartzman

Blending the University: Beyond MOOCs

Six Social-Digital Trends for 2013

My BU New Media Class (Part 2) #bunewmedia

Digital differences

Are consumers really networked? And, if they are, should you care?

The Social Media Landscape

Mobilizing Performance for Search -- SXSW 2011

The Future Of Social Networks

Remixing the Social Media Strategy Game