In 'web time,' competitive advantage can be lost in an instant, speed matters. Wil shares how keep on the pulse of competitor agility and how to get things done to stay ahead of them.
68. Get a disproportional amount of media
coverage
Drive brand awareness by being part of
the cultural conversation
Through Social & Media engagement
drive a better SEO footprint to drive
bookings in Berlin
69. Get a disproportional amount of media
coverage (200 media hits)
Drive brand awareness by being part of
the cultural conversation (2.2% of convo)
Through Social & Media engagement
drive a better SEO footprint to drive
bookings in Berlin (???)
153. How do I get started?
Take the piece of content your customers
love most, and spend < $1,000 promoting
it via audience targeting.
I Spent 4 weeks & $850, forever changed
how I will do marketing.