Cloud Summit- How can operators leverage networks to deliver innovative cloud services? Presentation by Mats Alendal from the Broadband World Forum, Amsterdam 2012. For more information on 4th Generation IP for mobility and the cloud: http://www.ericsson.com/yourbusiness/telecom_operators/fixed-broadband-convergence

1. Networks,
clouds &
operator
innovation
How can operators leverage networks to deliver innovative cloud
services?
Mats Alendal

2. How can operators leverage networks to deliver innovative cloud services? | Commercial in confidence | © Ericsson AB 2012 | 2012-10-14 | Page 2
The network is the
computer
John Gage, Sun Microsystems, 1984

3. How can operators leverage networks to deliver innovative cloud services? | Commercial in confidence | © Ericsson AB 2012 | 2012-10-14 | Page 3
operator Cloud
Drivers
Monetization
Operator
Network
Users
Transformation
SWSWSW SWSWSW
Cloud Services
Operator
Network
EnterprisesOperator Cloud
SaaS
Operators
New revenuesInternal efficiency

4. How can operators leverage networks to deliver innovative cloud services? | Commercial in confidence | © Ericsson AB 2012 | 2012-10-14 | Page 4
the new ICT
IT

5. How can operators leverage networks to deliver innovative cloud services? | Commercial in confidence | © Ericsson AB 2012 | 2012-10-14 | Page 5
The premium Cloud
experience
Big Data
Center
Internet
Create
Connect
Compute
Control

6. How can operators leverage networks to deliver innovative cloud services? | Commercial in confidence | © Ericsson AB 2012 | 2012-10-14 | Page 6
Virtualization
RAN Control Central Office/Core Payload
The network
Platform
Cloud Management
Distribution & flexibility
NetworkServer Functions
Mission Critical
Workloads
Data
Plane Functions,
Extended Control
& Exposure
Enterprise
3PP Network
Functions

7. How can operators leverage networks to deliver innovative cloud services? | Commercial in confidence | © Ericsson AB 2012 | 2012-10-14 | Page 7
Service
provider sdn
Integrated Network
Control
Service Exposure
Network and Cloud
Management
Telco
Data
Center

8. How can operators leverage networks to deliver innovative cloud services? | Commercial in confidence | © Ericsson AB 2012 | 2012-10-14 | Page 8
the balance
Simplicity ->
Conformity
Adaptation ->
Differentiation
Quality of Service

9. How can operators leverage networks to deliver innovative cloud services? | Commercial in confidence | © Ericsson AB 2012 | 2012-10-14 | Page 9
End-user
(Mobile Access)
Last mile bottleneck
(Radio Access)
Middle mile bottleneck
(Internet)
End-user
(Fixed Access)
Conformity: Mobile Cloud
accelerator
Internet
acceleration1 Mobile
prioritization2

10. How can operators leverage networks to deliver innovative cloud services? | Commercial in confidence | © Ericsson AB 2012 | 2012-10-14 | Page 10
Network, OSS & BSS
Communication
Services
Connectivity
Services
Infotainment
Services
Contextual
Information
Network & User
Data
Enterprise/M2M
Services & Data
Differentiation: E-
health
Enable HealthCare
Business
QoS Communication
(P2P Video QoS, RCS)
Sensor
Monitor
Video on
Demand
Merchandize
& Payments
Medical
Records
Regulatory
Information
…
Service
Provider
Hospital
Health
Insurance
Government
Pharmacy
Emergency
Response
12

11. How can operators leverage networks to deliver innovative cloud services? | Commercial in confidence | © Ericsson AB 2012 | 2012-10-14 | Page 11
the Telco cloud
Quality of
Experience
Enabling
Platform
Balance

12. How can operators leverage networks to deliver innovative cloud services? | Commercial in confidence | © Ericsson AB 2012 | 2012-10-14 | Page 12
If I had asked people
what they wanted they
would have said a faster
horse – Henry Ford