Influencing policy (training slides from Fast Track Impact)
Real Estate Development and Reuse (part 1), TN Basic Economic Development Course 2013
1. 7th
Annual Tennessee Basic Economic
Development Course
Real Estate Development
and Reuse – Part I:
DOWNTOWNDOWNTOWN
REVITALIZATIONREVITALIZATION
Presented By: Todd Morgan
2. People ages 65 and older will be the fastest
growing group in the U.S. through 2050.
They are downsizing, want to walk to places,
experience arts and culture and use public
transportation.
Urban Land Institute
Housing in America – The Baby Boomers turn 65
October 2012
3. People ages 17 – 34, the “Millennials”, plan to pick
where they live first and choose their jobs second.
They are primarily renters, want cool, walkable
communities and enjoy amenities like Wi-Fi in common
areas, dog parks and outdoor “living rooms”.
Urban Land Institute
Housing in America – The Baby Boomers turn 65
October 2012
4. Cities need to attract talented, creative workers by
creating places where these people want to live.
Quality of place…dynamic experiences…REAL
buildings, REAL people, REAL history
Richard Florida
The Rise of the Creative Class
5. The … most important factors that create emotional bonds
between people and their community [are] not jobs and the
economy, but rather “physical beauty, opportunities for
socializing and a city’s openness to all people.” …
communities with the highest levels of attachment also had
the highest rates of gross domestic product growth and the
strongest economies.
6. When it comes to 21st century economic
development, a key concept is community
differentiation. If you can’t differentiate your
community from any other, you have no
competitive advantage.
Edward T. McMahon
UrbanLand 4.4.12
7. The unique characteristics of place may
be the only truly defensible source of
competitive advantage for regions.
Joe Cortright
City Vitals
19. National Trust for Historic PreservationNational Trust for Historic Preservation
Main Street Pilot Project:Main Street Pilot Project:
Galesburg, Ill.; Madison, IN; Hot Springs, SDGalesburg, Ill.; Madison, IN; Hot Springs, SD
Identified the problemsIdentified the problems
Developed strategies to reverse theDeveloped strategies to reverse the
movement away from downtowns;movement away from downtowns;
interrupt the cycle of disinvestmentinterrupt the cycle of disinvestment
Goal to restore downtown as theGoal to restore downtown as the
“heart and soul” of the community“heart and soul” of the community
www.MainStreet.orgwww.MainStreet.org
19771977
20. An organized and common-sense way to address theAn organized and common-sense way to address the
variety of issues that face traditional business districts.variety of issues that face traditional business districts.
Main Street ProgramMain Street Program™
Economic development within the context of historicEconomic development within the context of historic
preservation developing new ways appropriate to thepreservation developing new ways appropriate to the
current marketplace.current marketplace.
22. DesignDesign
Four Point ApproachFour Point Approach™
SignageSignage
StreetscapeStreetscape
Character PreservationCharacter Preservation
Building InventoryBuilding Inventory
CleanlinessCleanliness
LandscapingLandscaping
Way-findingWay-finding
Storefronts/DisplaysStorefronts/Displays
23. Four Point ApproachFour Point Approach™
EconomicEconomic
RestructuringRestructuring
Business InventoryBusiness Inventory
Market AnalysisMarket Analysis
IncentivesIncentives
FinancingFinancing
Small BusinessSmall Business
RetentionRetention
RecruitmentRecruitment
StabilizationStabilization
24. Four Point ApproachFour Point Approach™
PromotionPromotion
Image MarketingImage Marketing
Special EventsSpecial Events
Retail PromotionsRetail Promotions
PublicationsPublications
Media RelationsMedia Relations
AwardsAwards
Ribbon-CuttingsRibbon-Cuttings
WebsiteWebsite
25. Four Point ApproachFour Point Approach™
OrganizationOrganization
ManagementManagement
VolunteersVolunteers
PartnershipsPartnerships
StatisticsStatistics
MembershipMembership
FundingFunding
GrantsGrants
StrategiesStrategies
26. Four Point ApproachFour Point Approach™
Leads to Success!
Design The commercial district is in top physical
shape – attractive, clean, safe
Economic Diverse business climate with mix of
Restructuring uses; market is well understood
Promotion The district's unique characteristics
and assets are utilized – good image,
high foot-traffic, range of activities
Organization Community is in consensus and working
together toward a common goal; broad-
based support for downtown
27. The Eight PrinciplesThe Eight Principles
That set the Main Street Approach apart:That set the Main Street Approach apart:
Comprehensive – No single focus
Incremental – 1,000 small steps
Self-help – Local leadership
Partnership – Public/Private
Identifying and Capitalizing on Existing Assets
Quality – Not quantity
Change – In attitudes and practice
Implementation – Visible results
42. 2012 Reinvestment2012 Reinvestment
Public/Private Investment DowntownPublic/Private Investment Downtown $55.7 Billion$55.7 Billion
Net Gain in BusinessesNet Gain in Businesses 109,664109,664
Net Gain in JobsNet Gain in Jobs 473,439473,439
Building RehabilitationsBuilding Rehabilitations 236,201236,201
Reinvestment Ratio: $18 : $1Reinvestment Ratio: $18 : $1
43. Levels of Main StreetLevels of Main Street
NationalNational The National Main Street Center, a program ofThe National Main Street Center, a program of
the National Trust for Historic Preservation,the National Trust for Historic Preservation,
sets standards for national accreditation andsets standards for national accreditation and
serves as a resource for over 2,200 programs.serves as a resource for over 2,200 programs.
StateState State coordinating partners monitor localState coordinating partners monitor local
programs, provide technical assistance andprograms, provide technical assistance and
training, and encourage downtowntraining, and encourage downtown
revitalization strategies.revitalization strategies.
LocalLocal Has an organization devoted to downtownHas an organization devoted to downtown
management with staff and meets nationalmanagement with staff and meets national
accreditationaccreditation standards annually.standards annually.
44. Local Main Street ProgramsLocal Main Street Programs
Broad-based community support
Relevant mission and vision statements
Comprehensive work plan
Historic preservation ethic
Active board and committees
Operating budget
Professional staff
Program of training for staff/volunteers
Report key statistics
Member of National Main Street Center
46. Bristol Jackson
Cleveland Leiper’s Fork
Collierville Kingsport
Columbia Lawrenceburg
Cookeville McMinnville
Dandridge Morristown
Dayton Murfreesboro
Dyersburg Rogersville
Fayetteville Tiptonville
Franklin Savannah
Gallatin Union City
Greeneville Ripley
2012 Tennessee Main Streets2012 Tennessee Main Streets
47. 2012 Reinvestment Statistics2012 Reinvestment Statistics
Net new jobs - 604
Net new businesses - 107
Building Rehabilitation projects - 217
Public Improvement projects - 304
New Construction projects - 25
Housing units created - 273
Number of volunteer hours - 117,253
Private investment in downtown - $ 62,081,591
Public investment in downtown - $ 20,661,307
Total public/private - $ 82,742,898
48. Tennessee DowntownsTennessee Downtowns
▪ “Main Street on training wheels”
▪ A competitive process
▪ Requires a steering committee
▪ Project focus
▪ 18 month learning/training program
▪ Round 1 – 10 communities
▪ Round 2 – 12 communities
▪ Round 3 – 6 communities
49. Why Downtown Is Important:Why Downtown Is Important:
▪ A symbol of community economic health
▪ Reflects local quality of life
▪ A symbol of community pride and history
▪ Supports local independent businesses
▪ Serves as a good small business incubator
▪ Can be a tourist destination
▪ Important to business/industrial recruitment
▪ Rehabilitation stimulates the local economy
50. Why organize a downtownWhy organize a downtown
revitalization effort?revitalization effort?
To take control of the changes that are going
to happen and guide them in order to:
▪ Develop underutilized spaces
▪ Ensure quality infill construction
▪ Facilitate building improvements
▪ Support existing businesses
51. Why organize a downtownWhy organize a downtown
revitalization effort?revitalization effort?
Continued…
▪ Recruit new, compatible businesses
▪ Enhance public improvements
▪ Strengthen marketing
▪ Encourage tourism
▪ Expand special events and programs
▪ Build partnerships and community
52. How to get your community excitedHow to get your community excited
about downtown revitalizationabout downtown revitalization
Organize a meeting and invite everyone to talk about downtown;
Start talking about your downtown’s strengths and opportunities;
Identify and talk to all community stakeholders - property owners,
residents, business owners, and leaders;
Visit other communities who have been successful in revitalization;
Invite other communities to come to your town and tour;
Inventory your downtown businesses;
Send out a survey to your local residents - what do they want;
Take a walk in downtown - with a camera!
Talk to your city and county leaders about the importance on the
health of downtown for economic development;
Check out www.mainstreet.org for great examples of communities
across the country who have done it!
53. Main Street Programs areMain Street Programs are
Development PartnersDevelopment Partners
▪ Market feasibility/studies
▪ Understand local codes, ordinances, SID’s,
_overlays, design guidelines, TIF districts…
▪ Identify/connect with local stakeholders
▪ Parking management
▪ “Bridging the gap” through incentives, loans…
▪ Publicity/public relations
54. Think Like A DeveloperThink Like A Developer
What drives development?
Who drives development?
What barriers exist?
What are the intrinsic strengths of the
community?
What are the overlooked opportunities?
What is the community personality?
What does the community do well?
What tools/resources exist?
55. • “Physical beauty”
• “Opportunities for socializing”
• “Differentiation”
• “Unique characteristics of place”
• “Real buildings, real people, real history”
• “Walkability”
• “Dynamic experiences”
Downtown’s provide it!
56. Todd Morgan
Community Development Program Director
Tennessee Main Street Coordinator
Tennessee Department of Economic & Community
Development – Rural Services Division
615.532.3595
Todd.Morgan@TN.gov
www.TennesseeMainStreet.org
Notas del editor
I certainly appreciate the opportunity to speak to you today-this is a lot of fun—I am used to seeing folks smile and nod in the audience I will just pretend that this is radio and will envision you all smiling! We will have some time for questions after we finish. We are certainly working the network today-Wade in GA and Ramay in TN Thanks to Wade Adler for his support and interest in the downtown and Main Street Program—the AARC organization is just incredible and I have learned so much by knowing about the organization. reading their information. Ramay Winchester for her continued guidance and information about Retirees and what their interests and wants are—
I certainly appreciate the opportunity to speak to you today-this is a lot of fun—I am used to seeing folks smile and nod in the audience I will just pretend that this is radio and will envision you all smiling! We will have some time for questions after we finish. We are certainly working the network today-Wade in GA and Ramay in TN Thanks to Wade Adler for his support and interest in the downtown and Main Street Program—the AARC organization is just incredible and I have learned so much by knowing about the organization. reading their information. Ramay Winchester for her continued guidance and information about Retirees and what their interests and wants are—
I certainly appreciate the opportunity to speak to you today-this is a lot of fun—I am used to seeing folks smile and nod in the audience I will just pretend that this is radio and will envision you all smiling! We will have some time for questions after we finish. We are certainly working the network today-Wade in GA and Ramay in TN Thanks to Wade Adler for his support and interest in the downtown and Main Street Program—the AARC organization is just incredible and I have learned so much by knowing about the organization. reading their information. Ramay Winchester for her continued guidance and information about Retirees and what their interests and wants are—
I certainly appreciate the opportunity to speak to you today-this is a lot of fun—I am used to seeing folks smile and nod in the audience I will just pretend that this is radio and will envision you all smiling! We will have some time for questions after we finish. We are certainly working the network today-Wade in GA and Ramay in TN Thanks to Wade Adler for his support and interest in the downtown and Main Street Program—the AARC organization is just incredible and I have learned so much by knowing about the organization. reading their information. Ramay Winchester for her continued guidance and information about Retirees and what their interests and wants are—
I certainly appreciate the opportunity to speak to you today-this is a lot of fun—I am used to seeing folks smile and nod in the audience I will just pretend that this is radio and will envision you all smiling! We will have some time for questions after we finish. We are certainly working the network today-Wade in GA and Ramay in TN Thanks to Wade Adler for his support and interest in the downtown and Main Street Program—the AARC organization is just incredible and I have learned so much by knowing about the organization. reading their information. Ramay Winchester for her continued guidance and information about Retirees and what their interests and wants are—
I certainly appreciate the opportunity to speak to you today-this is a lot of fun—I am used to seeing folks smile and nod in the audience I will just pretend that this is radio and will envision you all smiling! We will have some time for questions after we finish. We are certainly working the network today-Wade in GA and Ramay in TN Thanks to Wade Adler for his support and interest in the downtown and Main Street Program—the AARC organization is just incredible and I have learned so much by knowing about the organization. reading their information. Ramay Winchester for her continued guidance and information about Retirees and what their interests and wants are—
I certainly appreciate the opportunity to speak to you today-this is a lot of fun—I am used to seeing folks smile and nod in the audience I will just pretend that this is radio and will envision you all smiling! We will have some time for questions after we finish. We are certainly working the network today-Wade in GA and Ramay in TN Thanks to Wade Adler for his support and interest in the downtown and Main Street Program—the AARC organization is just incredible and I have learned so much by knowing about the organization. reading their information. Ramay Winchester for her continued guidance and information about Retirees and what their interests and wants are—
Now I want everyone to think about downtown---whether you are a community wanting to attract the young retiree or a retiree wanting to find that right community---I want you to think for a minute about one thing. . . Downtown Envision a downtown—what words do you think of when I say Downtown? full of life? Active? Easy to get around? Artsy? Dull? Gray? Lacking energy? Ok—hold that thought.
Now I want everyone to think about downtown---whether you are a community wanting to attract the young retiree or a retiree wanting to find that right community---I want you to think for a minute about one thing. . . Downtown Envision a downtown—what words do you think of when I say Downtown? full of life? Active? Easy to get around? Artsy? Dull? Gray? Lacking energy? Ok—hold that thought.
Now I want everyone to think about downtown---whether you are a community wanting to attract the young retiree or a retiree wanting to find that right community---I want you to think for a minute about one thing. . . Downtown Envision a downtown—what words do you think of when I say Downtown? full of life? Active? Easy to get around? Artsy? Dull? Gray? Lacking energy? Ok—hold that thought.
Now I want everyone to think about downtown---whether you are a community wanting to attract the young retiree or a retiree wanting to find that right community---I want you to think for a minute about one thing. . . Downtown Envision a downtown—what words do you think of when I say Downtown? full of life? Active? Easy to get around? Artsy? Dull? Gray? Lacking energy? Ok—hold that thought.
Pilot Project It hasn’t been easy But for the past 30 years—dts across the country have been reinventing themselves and shaking off the stigma that the late 60s and 70s left behind.
Pilot Project It hasn’t been easy But for the past 30 years—dts across the country have been reinventing themselves and shaking off the stigma that the late 60s and 70s left behind.
Pilot Project It hasn’t been easy But for the past 30 years—dts across the country have been reinventing themselves and shaking off the stigma that the late 60s and 70s left behind.
Pilot Project It hasn’t been easy But for the past 30 years—dts across the country have been reinventing themselves and shaking off the stigma that the late 60s and 70s left behind.
Pilot Project It hasn’t been easy But for the past 30 years—dts across the country have been reinventing themselves and shaking off the stigma that the late 60s and 70s left behind.
Pilot Project It hasn’t been easy But for the past 30 years—dts across the country have been reinventing themselves and shaking off the stigma that the late 60s and 70s left behind.
Pilot Project It hasn’t been easy But for the past 30 years—dts across the country have been reinventing themselves and shaking off the stigma that the late 60s and 70s left behind.
Pilot Project It hasn’t been easy But for the past 30 years—dts across the country have been reinventing themselves and shaking off the stigma that the late 60s and 70s left behind.
Pilot Project It hasn’t been easy But for the past 30 years—dts across the country have been reinventing themselves and shaking off the stigma that the late 60s and 70s left behind.
The little experiment that started in three mid western communities is now a national movement that reaches to early state in the union. Most states have a organized Main Street organization and this is a great place to start when seeking out great communities. www.mainstreet.org
Condo living can be a wonderful answer to the retiree that doe not want the upkeep on a house or cottage— New downtown living is so popular in places like Indianapolis, Nashville, and Chicago- during the years of 1990-2000, the population of 64-75 year olds in downtown Chicago increased by 17% a condo in the city can be very exciting,, offering nightlife, cultural amenities, restaurants, and .
Downtown as a healthy option— this is one of my favorite young retiree---she is a shop owner and a avid traveler. She buys antiques on her travels and then sells them in her shop when she is tired and wants to come back to her little downtown.
Walkability YMCA and other indoor facilities Yoga and massage Community pools Churches (menu of activities)
Conclusion: Downtowns are a great place for the young, active retiree!
Let’s talk retail---
Farmer’s market Pick your own Community gardens Buy local campaign
Just the layout of many downtowns lend themselves to the feeling of safety—the density and the neighborhood of downtown can be really appealing to the retiree couple or single retiree. When downtown is well lit and clean--residents use the streets as an extension of their home— many of our communities see folks setting out on porches, exercising and socializing on any given evening.
I certainly appreciate the opportunity to speak to you today-this is a lot of fun—I am used to seeing folks smile and nod in the audience I will just pretend that this is radio and will envision you all smiling! We will have some time for questions after we finish. We are certainly working the network today-Wade in GA and Ramay in TN Thanks to Wade Adler for his support and interest in the downtown and Main Street Program—the AARC organization is just incredible and I have learned so much by knowing about the organization. reading their information. Ramay Winchester for her continued guidance and information about Retirees and what their interests and wants are—
I certainly appreciate the opportunity to speak to you today-this is a lot of fun—I am used to seeing folks smile and nod in the audience I will just pretend that this is radio and will envision you all smiling! We will have some time for questions after we finish. We are certainly working the network today-Wade in GA and Ramay in TN Thanks to Wade Adler for his support and interest in the downtown and Main Street Program—the AARC organization is just incredible and I have learned so much by knowing about the organization. reading their information. Ramay Winchester for her continued guidance and information about Retirees and what their interests and wants are—
I certainly appreciate the opportunity to speak to you today-this is a lot of fun—I am used to seeing folks smile and nod in the audience I will just pretend that this is radio and will envision you all smiling! We will have some time for questions after we finish. We are certainly working the network today-Wade in GA and Ramay in TN Thanks to Wade Adler for his support and interest in the downtown and Main Street Program—the AARC organization is just incredible and I have learned so much by knowing about the organization. reading their information. Ramay Winchester for her continued guidance and information about Retirees and what their interests and wants are—
I certainly appreciate the opportunity to speak to you today-this is a lot of fun—I am used to seeing folks smile and nod in the audience I will just pretend that this is radio and will envision you all smiling! We will have some time for questions after we finish. We are certainly working the network today-Wade in GA and Ramay in TN Thanks to Wade Adler for his support and interest in the downtown and Main Street Program—the AARC organization is just incredible and I have learned so much by knowing about the organization. reading their information. Ramay Winchester for her continued guidance and information about Retirees and what their interests and wants are—
I certainly appreciate the opportunity to speak to you today-this is a lot of fun—I am used to seeing folks smile and nod in the audience I will just pretend that this is radio and will envision you all smiling! We will have some time for questions after we finish. We are certainly working the network today-Wade in GA and Ramay in TN Thanks to Wade Adler for his support and interest in the downtown and Main Street Program—the AARC organization is just incredible and I have learned so much by knowing about the organization. reading their information. Ramay Winchester for her continued guidance and information about Retirees and what their interests and wants are—
I certainly appreciate the opportunity to speak to you today-this is a lot of fun—I am used to seeing folks smile and nod in the audience I will just pretend that this is radio and will envision you all smiling! We will have some time for questions after we finish. We are certainly working the network today-Wade in GA and Ramay in TN Thanks to Wade Adler for his support and interest in the downtown and Main Street Program—the AARC organization is just incredible and I have learned so much by knowing about the organization. reading their information. Ramay Winchester for her continued guidance and information about Retirees and what their interests and wants are—
I certainly appreciate the opportunity to speak to you today-this is a lot of fun—I am used to seeing folks smile and nod in the audience I will just pretend that this is radio and will envision you all smiling! We will have some time for questions after we finish. We are certainly working the network today-Wade in GA and Ramay in TN Thanks to Wade Adler for his support and interest in the downtown and Main Street Program—the AARC organization is just incredible and I have learned so much by knowing about the organization. reading their information. Ramay Winchester for her continued guidance and information about Retirees and what their interests and wants are—
I certainly appreciate the opportunity to speak to you today-this is a lot of fun—I am used to seeing folks smile and nod in the audience I will just pretend that this is radio and will envision you all smiling! We will have some time for questions after we finish. We are certainly working the network today-Wade in GA and Ramay in TN Thanks to Wade Adler for his support and interest in the downtown and Main Street Program—the AARC organization is just incredible and I have learned so much by knowing about the organization. reading their information. Ramay Winchester for her continued guidance and information about Retirees and what their interests and wants are—
I certainly appreciate the opportunity to speak to you today-this is a lot of fun—I am used to seeing folks smile and nod in the audience I will just pretend that this is radio and will envision you all smiling! We will have some time for questions after we finish. We are certainly working the network today-Wade in GA and Ramay in TN Thanks to Wade Adler for his support and interest in the downtown and Main Street Program—the AARC organization is just incredible and I have learned so much by knowing about the organization. reading their information. Ramay Winchester for her continued guidance and information about Retirees and what their interests and wants are—