1. VIBE CONTENTS
Analyzing TOC

2. Vibe is a US based Hip Hop culture magazine.
It often features some of the biggest names in
the entire genre, as well as icons and even
political figure. The magazine has a
basic, graphical look to it. It is very simply
designed and hyper modern, to reflect the style
of the genre itself. Their Contents pages are
relatively unconventional, in the sense that they
only figure one model. This is because the
magazine features 3 separate contents pages.
This contents was to advertise a feature on
Kanye West’s new album. The Rap icon had just
gone multi-platinum with his third album
‘Graduation’ and his follow up was highly
anticipated as well as highly publicized. Kaye
West is a figure head of the genre, hence why he
is such a main feature on this page. It looks like
a cover page, and that is mainly due to the
Overview
esteem of this artist.

3. The Contents logo
The contents is stacked and makes a
graphical touch. Again this blocky form
lends itself to larger pictures of artists.
It sticks with the Graphical style of the
magazine and means a consistent
masthead for the contents. I like the
idea of having a graphical mini-
masthead for this section.
The Background ‘V’
Perhaps my favorite feature of this
table of contents is the ‘V’ that’s in the
background. This v is from the
masthead, and whilst being simple, it
means that the toc is instantly
Editorial Pillars
associated with the brand image. The
‘V’ is graphical, and it adds and edge
to the page. It also directs the eye
towards Kanye West. This is important The editorial pillars follow on from this
because he is the main feature of this graphical classy theme. The fonts are
issue and would be considered a major crisp and easily readable. But they still
scoop. link with the idea of the new designer
band of hip hop which has taken the
world by storm recently.

4. What I like most about this Contents is it’s
style. The dark monochromatic graphical nature
is bold and striking. The model shot of Kanye
west is very refined and crisp. The pose and
style matches the album which he is promoting
and the grasping hand is another slick touch. I
particularly like the light bit of red in the center
of the page. It is an unconventional layout but
the red dot acts like a hinge for all of the text.
The editorial pillars match the model perfectly.
The classic nature of his outfit, with a blazer
and shirt matches the serif font. The page itself
symbolizes the new modern Hip Hop image of
being crisp and refined.
What I like