MEDIA AND INFORMATION
LITERACY (MIL)
People Media

LEARNINGCOMPETENCIES
Learners will be able to…
• define people media (SSHS);
• Identify the types and characteristics of people
media (SSHS);
• compare people as media with people in media
(SSHS);
• describe the different dimensions of people
media (MIL11/12PM-IVa-1);

LEARNINGCOMPETENCIES
Learners will be able to…
• categorize different examples of people and
state reasons for such categorization
(MIL11/12PM-IVa-2); and
• cite studies showing proofs of positive and
negative effects of media, information on
individual and society (MIL11/12PM-IVa-1); and
• evaluate the role played by people media as
source of important information (SSHS).

TOPICOUTLINE
I-PEOPLE MEDIA
A. Definition
B. Types and Characteristics
1. People as Media
1. Opinion Leaders
2. Citizen Journalism
3. Social Journalism
4. Crowdsourcing
2. People in Media
2.1.Print Journalists
2.2.Photojournalists
2.3.Broadcast Journalists
2.3.Multimedia Journalist
D. Advantages, Limitations,
and Value
E. Performance Task-Case
Study

PEOPLE MEDIA
refers to persons that are
involved in the use, analysis,
evaluation and production of
media and information (Source:
MIL Curriculum Guide by DepEd)
People in Media and People as
Media
How do you understand the term
“people media”?

Who do you think are “people media”?
Photo Credit: https://www.shutterstock.com/video/clip-1251676-stock-
footage-business-people-shaking-question-mark-signs.html

STATE “PAS” FOR PEOPLEAS MEDIAAND“PIN” FORPEOPLE IN
MEDIA.
1. SHS Teacher
2. Independent Blogger
3. Print Journalist
4. Your Classmate
7. YouTubers
5. Movie Director
6. Radio Commentator
8. News Reporter
9. Facebook User
10. Sir Binala

People
as
Media
People
in
Media
• People who are
well-oriented
to media
sources and
messages and
able to provide
information as
accurate and
reliable as
possible.
• Media
practitioners
who provide
information
coming from
their expert
knowledge or
first- hand
experience of
event.
PEOPLE MEDIA

PEOPLEASMEDIA
1.Opinion Leaders
2.Citizen Journalism
3.Social Journalism
4.Crowdsourcing
Photo Credit: https://anhsg11gasa.wordpress.com/tag/people-as-media/

PEOPLEASMEDIA
OPINION LEADERS
•highly exposed to and
actively using media
•source of viable
interpretation of
messages for lower-
end media users
•opinions are accepted
by a group

The Two-step
Flow
Communication
Model (1944) Paul
Lazarsfeld,
Bernard
Berelson, a
Ph
n
oto
d
Cre
H
dit
a
:
zel Gaudet
http://study.com/academy/lesson/two-
step-flow-communication-model.html
PEOPLEAS MEDIA: OPINION LEADERS

PEOPLEASMEDIA
CITIZEN JOURNALISM
• People without
professional journalism
training can use the tools
of modern technology and
internet to create,
augment or fact-check
media on their own or in
collaboration with others. Photo Credit: http://www.dgiwire.com/what-
citizen-journalism-means-for-your-company/

PEOPLEAS MEDIA: CITIZEN JOURNALISM
Photo Credit:
https://mediu
m.com/@steph
enkhan/move-
over-citizen-
journalism-
here-comes-
smart-
journalism-
ace72f97a389#
.sken4rj5m

PEOPLEASMEDIA
SOCIAL JOURNALISM
•Journalists are using
social media to make
their content available
to more people.
Photo Credit:
http://www.cision.com/us/resources/white-
papers/social-journalism-study/

CARTOONANALYSIS: SOCIAL JOURNALISM
Source: http://www.socialconnectblueprint.com/citizen-journalism-and-
social-media-are-driving-the-information-revolution/

What are the similarities
and differences between
citizen journalism and
social journalism?

PEOPLEASMEDIA
CROWDSOURCING
•the practice of obtaining
needed services, ideas,
or content by soliciting
contributions from a
large group of people
and especially from the
online community
(Source: https://www.merriam-
webster.com/dictionary/crowdsourcing)
Photo Credit:
http://www.richmedia.com/richideas/articles/c
rowdsourcing-how-to-hire-the-world

EXAMPLE OF CROWDSOURCING
Photo Credit: https://plus.google.com/+TripAdvisor

EXAMPLE OF CROWDSOURCING
Photo Credit: https://www.waze.com/

EXAMPLE OF CROWDSOURCING
Photo Credit: Wikipedia

PEOPLEINMEDIA
•media practitioners
•provide information
coming from their
expert knowledge or
first- hand
experience of events
Photo Credit:
http://www.medianewser.com/2015/01/mnp-q-maricel-halili-news-correspondent.html

PEOPLEINMEDIA
TYPES OF JOURNALIST
BY MEDIUM
• Print Journalists
• Photojournalists
• Broadcast Journalists
• Multimedia
Journalist Photo Credit:
http://www.123rf.com/stock-photo/camera.html
http://www.nwitimes.com/entertainment/columnists/offbeat/offbeat-superman-s-alter-ego-clark-kent-
quits-reporter-job/article_d1daf262-0f4a-5f37-92ff-f17dbafa0132.html
http://karrierebibel.de/ausbildung-journalist/
https://clipartfest.com/">clipartfest.com</

PEOPLEINMEDIA
Photo Credit: http://beta.abs-cbn.com/schedule?day=0

PEOPLEINMEDIA
Photo Credit: http://www.gmanetwork.com/news/story/387200/cbb/gma-news-and-public-
affairs-announces-big-changes-in-news-lineup

PEOPLEINMEDIA
Photo Credit: http://www.medianewser.com/2014/02/alex-santos-resurfaces-on-radio.html

PEOPLEINMEDIA
Photo Credit: https://twitter.com/josemariaclaro and http://www.philstar.com/opinion
Philippine Daily Inquirer The Philippine Star

SUMMARY OF THE LESSON:
PEOPLE IN MEDIAAND PEOPLEAS MEDIA
People in
Media
People as
Media
• people with limited
access to media and
information
Lower - end
Media Users
• media users
• well-oriented to media sources and
messages
• intermediaries, provide information to
lower- end media users
• media practitioners
• experts
• provide information to media users

1.What is the difference
between people as
media and people in
media?
2.What are the advantages
and limitations of people
as media? People in
media?

CARTOONANALYSIS
Source: https://irisfan23.wordpress.com/2012/07/31/constructive-
role-of-citizen-journalism-6/

PERFORMANCETASK
COOPERATIVE LEARNING: CASE STUDY
Source: https://blog.hubspot.com/marketing/case-studies-marketing

COOPERATIVE LEARNING:
CASE STUDY
Suspek sa Pagpatay sa Isang Siklista,
Binigyan ng MPD Ng Hanggang 5 p.m.
Para Sumuko
Published on Jul 27, 2016
by YouTube Channel: GMA News and Current Affairs
Retrieved on Feb. 18, 2017 from
https://www.youtube.com/watch?v=VE8GHioR1YU

IMPACT OF CITIZEN JOURNALISM
AND SOCIAL MEDIA
• The video of the road rage turned into shooting
incident in Quiapo became viral after it was
shared by Top Gear Philippines on Facebook.
• Top Gear wrongfully accused Mr. Nestor
Punzalan as the suspect in the said shooting
incident.
COOPERATIVE LEARNING: CASE STUDY

COOPERATIVE LEARNING: CASE STUDY
IMPACT OF CITIZEN JOURNALISM
AND SOCIAL MEDIA
• Mr. Nestor Punzalan and his wife deactivated
their Facebook accounts after receiving
bashings and death threats. Mr. Punzalan even
went to the police to clear his name.
• Undeniably, social media was also instrumental
in the arrest of the suspect Vhon Tanto who
later admitted his crime on national television.

COOPERATIVE LEARNING:
CASE STUDY
GUIDE QUESTIONS
1. How was Mr. Nestor Punzalan affected by
being wrongfully accused in social media as
the suspect in the said shooting incident?
2. What is the liability of Top Gear, other media
outlets, and netizens who wrongfully accused
Mr. Nestor Punzalan as the suspect in the said
shooting incident?

COOPERATIVE LEARNING:
CASE STUDY
GUIDE QUESTIONS
3. What role was played by citizen
journalism and social media in this
incident?
4. What positive and negative effects of
media and information on individual and
society were evident in this incident?

COOPERATIVE LEARNING:
CASE STUDY
GUIDE QUESTIONS
5. How can we prevent this kind of
incident as experienced by Mr.
Punzalan from happening in the
future?
6. What important lessons can we learn
from this event as a social media user?

REFERENCES
• Media and Information Literacy Curriculum
Guide by DepEd
• Media and Information Literacy by Boots
Liquigan, Diwa
• http://communicationtheory.org/two-
step-flow-theory-2/
• http://mediashift.org/2006/09/your-
guide-to-citizen-journalism270/

REFERENCES
• https://mobilizingideas.wordpress.com/20
12/09/03/people-as-media-campaigns-
and-actually-existing-democracy/
• http://groups.haas.berkeley.edu/marketing
/sics/SICS%202008%20Papers/m.pdf
• http://journalistsresource.org/studies/socie
ty/social-media/social-media-sharing-
news-opinion-leadership

REFERENCES
• http://blog.storyful.com/2014/03/12/te
n-principles-that-power-social-
journalism/#.V7lSuVR944l
• https://gigaom.com/2014/04/01/social
-journalism-and-open-platforms-are-
the-new-normal-now-we-have-to-
make-them-work/

REFERENCES
• http://www.cbsnews.com/news/what-is-
crowdsourcing/
• http://learn.org/articles/What_are_the_Diff
erent_Types_of_Journalism.html
• http://www.thenewsmanual.net/Manuals%2
0Volume%201/volume1_02.htm
• http://www.salzburg.umd.edu/lessons/citi
zen-journalism