2. OBJECTIVES
• Recognize the different components in the
communication process.
• Understand how these elements connect and
influence each other.
• Describe how communication is influenced by
media and information.
3. OBJECTIVES
• Identify the similarities and differences of media
literacy, information literacy, and technology
literacy.
• Understand and value the concept of Media and
Information Literacy as a whole.
4. TOPIC OUTLINE
Introduction to Media and Information Literacy
A. Communication
1. Definitions
2. Basic Types
3. Elements
4. Communication Models
B. How Media and Information Affect Communication
5. TOPIC OUTLINE
Introduction to Media and Information Literacy
C. Similarities and Differences of Media Literacy,
Information Literacy, and Technology Literacy
D. Media and Information Literacy (MIL)
1. Definitions
11. Communication
the act or process of using words,
sounds, signs, or behaviors to express or
exchange information or to express your
ideas, thoughts, feelings, etc., to
someone else
(http://www.merriam-webster.com)
the exchange of information and the
expression of feeling that can result in
understanding
(http://dictionary.cambridge.org)
WHAT IS
COMMUNICATION?
12. WHAT ARE THE TWO BASIC TYPES OF
COMMUNICATIONS?
Photo Credit: http://www.martina-gleissenebner-teskey.com/services/the-power-of-non-verbal-communication/
VERBAL
COMMUNICATION
•Oral
•Written
NON-VERBAL
COMMUNICATION
• Signs
• Symbols
• Colors
• Gestures
• body language
• facial expressions
16. RECEPTION MODEL
Berlo’s SMCR Model of Communication (1960)
Photo Credit: http://communicationtheory.org/berlos-smcr-model-of-communication/
17. • Why is communication a
process?
Photo Credit: https://www.pinterest.com/pin/157837161915025462/
• What are the important
elements of communication?
• How can we achieve an
effective communication
with other people?
28. How is communication affected by media
and information?
INFORMATION
data, knowledge
derived from
study, experience,
or instruction,
signals or symbols
knowledge of
specific events or
situations
MEDIA
Communication
Tools
Communication
Photo Credit :https://commons.wikimedia.org/wiki/File:EU-Media-Futures-Forum-pic_0.jpg and: http://hallr.com/category/school-communication/
29. How do you use Facebook as
a tool or medium for
communication?
How did Facebook affect or
change the way we
communicate with other
people?
30. How did Facebook affect
the quantity and quality of
information available to
people? Is it a good thing
or bad thing?
32. CLASS DISCUSSION
Guide Questions
1. What are the basic components of Media and
Information Literacy?
2. What is Media Literacy? Information Literacy?
Digital literacy?
3. How are these literacies connected or related to
each other?
33. TERMS TO UNDERSTAND
• The ability to read, analyze, evaluate and
produce communication in a variety of
media forms.
Media Literacy
Information
Literacy
• The ability to recognize when information
is needed and to locate, evaluate,
effectively use and communicate
information in its various formats.
• The ability to use digital technology,
communication tools or networks to
locate, evaluate, use, and create
information.
Technology
(Digital) Literacy
Source: MIL Curriculum for Teachers by UNESCO, 2011
34. Created by Mr. Arniel Ping using Meme Generator: imgflip
35. Media and Information
Literacy (MIL)
refers to the essential competencies
(knowledge, skills and attitude) that
allow citizens to engage with media and
other information providers effectively
and develop critical thinking and life-long
learning skills for socializing and
becoming active citizens
Source: MIL Policy and Strategy Guidelines by UNESCO, 2013
36. Core Subject Title:
MEDIA AND INFORMATION LITERACY (MIL)
Core Subject Description:
The course introduces the learners to basic
understanding of media and information as
channels of communication and tools for the
development of individuals and societies. It also
aims to develop students to be creative and
critical thinkers as well as responsible users and
competent producers of media and information.
Media And Information Literacy (MIL) Curriculum Guide By DepEd
37. The K to 12 Toolkit (2012) by DepEd
Source: http://www.gov.ph/downloads/2012/201209-K-to-12-Toolkit.pdf
38. Created by Mr. Arniel Ping using Meme Generator: imgflip
39. REFERENCES
Media and Information Literacy Curriculum Guide by
DepEd
Media and Information Literacy by Boots C. Liquigan,
Diwa Learning Systems Inc.
UNESCO Media and Information Literacy Curriculum for
Teachers
http://communicationtheory.org/category/communicati
on-models/page/2/
Incorporation of noise – anything that may interfere
Focus to the context, environment and other factors surrounding the participant
People interacting to achieve a specific objective or certain goal
Audience, campaigns, speeches, public speaking events - formal
Audience, campaigns, speeches, public speaking events - formal
Transmitted to many large audience through print or electronic media
Transmitted to many large audience through print or electronic media
advent of technology - shifted its medium to the internet world through websites and social media.
