2. Definition
• SoLoMo, short for social-localmobile, refers to a more mobilecentric version of the addition of
local entries to search engine
results. SoLoMo emerged as a
result of the growing popularity
of smartphones, and provides
greater local precision to search
engine results than what's
available via a PC
3. • SoLoMo is steadily gaining momentum. This intersection of
social media, local merchants using location-aware technology
for advertising and mobile device usage (SoLoMo) offers
opportunities to retailers, marketers and consumers—and all
have something to gain from this new trend
4. • Originating in the Hyperlocal movement that came into vogue
a few years ago, SoLoMo has had to wait for the right
technology to evolve and for mobile usage to reach critical
mass. Increasingly, venues such as suburban malls, airports,
city centers and other urban shopping areas—essentially,
wherever a mobile consumer goes—will be hotwired with
retail incentives and deals that compel shoppers to do what
they do best: consume
5. • Each of these three platforms had existed for at least a couple
years before 2010, but as Chien told Mashable, it wasn't until
2010 or even 2011 that they really started to mature and
complement one another.
6. • Companies that are experimenting with the idea have already
experienced positive results, making it a premise to keep in
mind when planning your next marketing program.
7. • A social/local/mobile technique will help you to add a new
level of precision to your campaigns that will reduce wasteful
ad spend by reaching the right people at the right time with the
right offer, ultimately increasing success.
8. • In the next 2 years, SoLoMo should be one of
the biggest trends in the Internet.
9. • It would be an avenue for new innovative
entities in the market
10. • It would be an avenue for new innovative
entities in the market
