Presentation by Esri India at FICCI Conference on "Location Based Services (LBS) - 2013: Transforming Coordinates to Business" on June 3, 2013. The presentation provides a brief overview about what types of information is relevant in a GIS system for Location Based Services (LBS). It reinforces the need for a comprehensive GIS system for LBS to be structured on “geography as a Service Platform model.

1. Location Based Services
A Comprehensive GIS Platform: Enabling LBS
in India
FICCI, Federation House , New Delhi
Nikhil Kumar, NIIT GIS Limited (Esri India)

2. Device Communication
Positioning GIS System
Pillars of LBS

3. Elements of GIS System in Location Based Services
Maps Data
Apps Analytics

4. GIS System plays a key role in
implementing location analytics
strategy

5. spreadsheets
assets
business systems
big data collections
images & video
mobile devices
social media
analytics
people

6. Where can we get a competitive advantage?
Where are our customers?
Where are our next customers likely to be?
Where are our competitors?
Where should we plan to expand?
Where is our business most exposed?
Where is the vulnerable population?
Where are people most in need?
Where the closest stores to our customers?

7. ? Are approximations
acceptable in business

9. A Comprehensive Geospatial
Service Platform

10. INFRASTRUCTURE Cloud Enterprise
CONTENT EnterpriseCommunityESRI
GEOSPATIAL API
and DEVICE SDK DesktopWebDevice
CONTENT and APP
MANAGEMENT ArcGIS.com
Portal for
ArcGIS
APP
APP
APP
APP
APP
APP
APP
APP
APP
APP
A Comprehensive Geospatial System for LBS

11. That Provides Access to Content in Different Forms
Dynamic
Maps
Infographics
Income
Age
Family Size
…
Geographic
Data
Enrichment
Reports

12. That Helps Break Down Silos
BI
CRM
ERP
EAM
Excel
SharePoint
PPT

13. That Extends Common User Experience

14. So as to act as One Complete System………
Accessible | inside the productivity
apps that people already use
Analyze | use the map as a new
analytical tool to gain new insight
Freedom |
to use the device at hand
Deploy Anywhere
cloud, on-premises, or hybrid
Embed | Maps and location inside
Business System like CRM, BI, ERP and CMS
|

15. Through a single gateway to maps, apps, data and location analytics for
Government, Enterprise and Developers
Esri’s ArcGIS Online provides that
Comprehensive GIS Platform experience

16. • Content Management
• Intuitive Mapping
• Sharing and Collaboration
• Web and Mobile Apps
• Enterprise Integration
• Open Interoperability
Providing
Public
EngagementExecutive
Access
Knowledge
Workers
Professional GIS
Enterprise
Integration
Works
Anywhere
Integrating ArcGIS with Cloud Computing and extending it as service to everyone

18. To know more visit us at:
http://www.esriindia.com