This document discusses using Strava data and ArcGIS software to analyze cycling patterns and demand on the island of Jersey. It used Strava data from 2016-2017 to identify popular routes, bottlenecks, and changes over time for commuters, sports cyclists, leisure riders, and others. The analysis was conducted in ArcGIS Pro and published to ArcGIS Online and Web AppBuilder to create easy-to-update and easy-to-use web apps for sharing insights. These insights have informed walking and cycling strategy and projects for St Helier and the development of an eastern cycle network on the island.