Brand yourself thechazingroup_2015

Presented by:
Ethan Chazin
2015
Market Yourself for a
Successful Career

Only Through
BRANDING Can We
Achieve Lasting
Differentiation

“Finger-Licking
Good.”
“We Bring Good
Things to Life.”
“Quality is
Job One.”

 Memorable
 Invaluable
 Unique

It’s a
“PERCEPTION”
thing.
Ask people how
they perceive YOU?

Your BRAND is the
collection of all your
actions.
The Chazin GroupThe Chazin Group

• LIVE your brand:
– If you say you’ll do it…DO IT
– Do as I DO…NOT “do as I say.”
– Return ALL emails & phone calls
– Subscribe to a “MORAL COMPASS”
The Chazin GroupThe Chazin GroupLIVE Your Brand

Your Journey to Personal
Exploration Begins

17
The Chazin Group
DREAM
JOB
Passions Strengths
Your Passions & Skills Collide

• Psychological Assessment Tools:
– Keirsey Temperament Sorter
(www.keirsey.com)
– Myers Briggs (www.myersbriggs.org)
– Hermann Brain Dominance Instrument:
www.hbdi.com
– DISC Tool: www.onlinediscprofile.com
– Birkman Method (www.birkman.com)
The Chazin GroupThe Chazin GroupTake a Test

• Your Goals:
– Identify Strengths & Areas for Improvement
– Identify New Career Opportunities
– Identify Ideal Industries and Companies
– Identify Your Working Style
The Chazin GroupThe Chazin GroupPersonal Exploration

• Match Your Values and Belief System
to the Ideal Culture of Potential
Employers:
– Research your ideal company culture.
– Learn to distinguish between the Formal and
Informal culture in ANY organization.
The Chazin GroupThe Chazin GroupPersonal Assessment

Personal Mission Statement
Positioning Statement
Proposition Statement
The Chazin GroupThe Chazin GroupBrand Building Is a 3 Step Process

Your
PERSONAL MISSION
Statement
The Chazin GroupThe Chazin Group STEP 1

• What principles do I choose as a
foundation for my life?
• What would I like to accomplish and
contribute?
• What would I like to be?
• How do I fit into my family and
community?
• What are my strengths?
• What are my passions?
The Chazin GroupThe Chazin GroupYour Core Values & Beliefs

• Take an Online Self Assessment Tool:
– Myers-Briggs Type Indicator (MBTI)
– The Birkman Method
– Keirsey Temperament Sorter
• Understand Your Values
• Match Your Values To Ideal Employer
Cultures (Differentiate the Formal &
Informal)
• Identify Your Preferred Working
Environment
The Chazin GroupThe Chazin GroupWho Are You?

Elements to Consider
Very
Important Important Neutral
Not
Important N/A
Security
Financial Stability
Challenge
Creativity
Competitiveness
Personal Growth
Promotional Opportunities
Variety
Routine
Detail Orientation
Organized Environment
Culture:
 Values
 Integrity
 Energy
 Structure
 Celebrations
What’s MOST Important to You?

Elements to Consider
Very
Important Important Neutral
Not
Important N/A
Environment
Helping or Impacting Lives of
Others
Pace
Physical Demands
Work-Life Balance
Recognition
Rate of Pay
Educational Requirements
Personal Relationship with
Manager
Personal Relationship with Co-
workers
Physical location
Commute
What’s MOST Important to You?

Your Marketing 5 Ps
Mission Statement Templates
The Chazin Group
www.timethoughts.com/goalsetting/
mission-statements.htm
www.timethoughts.com/goalsetting/
mission-statements.htm

"My personal mission is to take time every
day for reflection, to realize what I learned,
what I should learn more about to say thank
you, to give myself a pat on the back while
looking into what I need to improve upon.”
The Chazin GroupThe Chazin GroupAn Example

Have a
40-Year Plan

Your
POSITIONING
Statement

• Based on my background, this is how I am in a
UNIQUE POSITION to help your organization
• Highlight your FEATURES & BENEFITS:
– Core Competencies (Workforce Solutions, Candidate
Screening, Training & Development)
– Expertise (Leadership, Management)
– Success Stories
– Qualifications & Experience
– Accreditations & Certifications
– Language Proficiency
The Chazin GroupThe Chazin GroupYour Positioning Statement

Your
PROPOSITION
Statement

• Based on my personal mission and my
positioning statement, I PROPOSE that…
• Here’s what I will do for your organization
• Apply your background, skills and experience to
their specific needs
The Chazin GroupThe Chazin GroupYour Proposition Statement

• FranklinCovey Mission Builder;
www.franklincovey.com/missionbuilder/index.html
• Laurie Beth Jones, The Path: Creating Your Mission
Statement For Work & For Life
• Richard J. Leider, The Power of Purpose: Creating
Meaning in Your Life and Work
The Chazin GroupThe Chazin GroupResources

Marketing the Brand
Called YOU…
The Chazin GroupThe Chazin GroupYour Brand Is Ready

•PRICE: Know Your Worth
•PLACE: Meet With the Right People
•PROMOTION: You Can’t Sell What
You Don’t Know. Why Should
Someone Do Business With You?
•PACKAGING: Dressing for Success
•PRODUCT: Your Features &
Benefits
Your Marketing 5 Ps

• Become a Subject Matter Expert
• Get Published
• Identify Your USP
• Your Product Features & Benefits
• Build Rolodex of References / Testimonials
• Your Success Stories
• Actively Promote Yourself AT ALL TIMES
• Defend Your Brand (Name) Against ALL Attacks
The Chazin GroupThe Chazin GroupSelf-Promotion = BRANDING

Your Personal
Marketing Plan

Security Analyst Information Security Research Market Data
Senior Security
Analyst
Information Analyst Research
Analyst
Market Data
Specialist
Quant Research
Analyst
Network Intrusion Analyst Research
Manager
Quant Modeler /
Trader
Application Security Analyst
FX Systematic
Trader
Security Systems Analyst
Your Contact Details Here!
Summary of my professional qualifications: 13 years as a security
analyst with core competencies in:
• Core competency 1
My target job functions & job titles:
Your Personal Marketing Plan

The Chazin GroupThe Chazin GroupYour Personal Marketing Plan
Key Company Attributes Ideal Job Location
Entrepreneurial culture, small start up, and
condones calculated risk-taking
NYC, Northern/Central NJ
Dallas/Ft. Worth, TX
Cincinnati, OH
E-Commerce Manufacturing Security Sports
Management
Amazon Amano
Corporation
Kroll Worldwide Steiner Sports
E-Bay Johnson Controls Citigate-Hu dson MIllsport
B&N.com United
Technologies
Safir-Rosetti SME, Inc.
Key Responsibilities That I am Seeking Include:
• Project Management
• Telemarketing
• Customer Service
Target Industries and Companies:
My Ideal Company Characteristics and Locations Are:

 Only 10-15% of Jobs Get Advertised
 Online Resources:
oCareerBuilder, Monster, Yahoo! Hot Jobs
represent ONLY 6-7% of all jobs
 Classified Advertising:
oNJ.com, NYT.com, Craig’s List
The Chazin GroupThe Chazin GroupUse All Your Resources

 Job Aggregator Sites:
oSimplyHired.com
oIndeed.com
 Executives/Professionals:
oExecuNet
oKorn Ferry
oChristian & Timbers
o6FigureJobs
The Chazin GroupThe Chazin GroupUse ALL Your Resources

• Research Sources:
 Hoover’s Online
 SEC (www.sec.gov/edgar.shtml)
 DNB.com
 Business.com
 SearchSystems.net (public records
dbase)
 PR Newswire
The Chazin GroupThe Chazin GroupDo Your Research

• Research Sources:
 ThomasNet.com
 CNNMoney.com (http://money.cnn.com/news/crc)
 vault.com/companies/searchcompanies.jsp
 www.learnwebskills.com/company
The Chazin GroupThe Chazin GroupDo Your Research

• Your Resume “Forever” Success Stories
• You Are a Product:
– Features & Benefits:
• Core competencies
• Experience
• Skills & Qualifications
• Education
• Certifications
• Resume & Cover Letter LAST!
The Chazin GroupThe Chazin GroupYou Are a Product

EDUCATION
HOBBIES &
INTERESTS
CONTACTS
LANGUAGE
VALUES &
BELIEFS
Your Product Benefits/Features

What Are
Transferrable Skills?

Transferable skills are
talents you've acquired
elsewhere, that you can
take with you to help
future employers.
Your Transferrable Skills

Experiences like volunteer
work, hobbies, sports,
previous jobs, college
coursework or even life
happenings can lead you to
find these skills.
Your Transferrable Skills

• Communications
• Human Relations
• Research & Planning
• Organization, Management, Leadership
• Work Survival
The Chazin GroupThe Chazin Group5 Basic Skill Areas

• Paralegals
• Home Healthcare & Nursing
• Risk Management
• Green Initiatives
• The Government
• Business Continuity
• Security
• Sports Management
The Chazin GroupThe Chazin GroupGo Where the Jobs Are

Ready to Completely
CHANGE Your Resume?

• What USELESS Folly
• The “10-15 Second” Rule
• Customize for Each Job
• Success Stories
• Highlight Your Experience
•The C.A.R Approach
• Customize By Job and/or Industry
The Chazin GroupThe Chazin GroupResumes That Get Read

7 Success Stories

• Can It Be Scanned?
• As Long As It Needs To Be
• Make It About Employer Needs
• Separate Yourself From Other Candidates
• Show How Will Employers Make Money by
Hiring You
• Use LOTS of Buzzwords
• Use Numbers to Build a Compelling Story
The Chazin GroupThe Chazin GroupResumes that Get Read

Value Proposition
Value Proposition as Billboard

The Chazin GroupThe Chazin GroupGive An Overview for EACH Job

Highlight Success Stories
Tell Your Success Stories

The Chazin GroupThe Chazin GroupTell a Story Using #s

UNCONVENTIONAL
Cover Letters

• OPEN: How About A Headline?
• Target With Research
• Address Their Needs
• You Are a Set of “Solutions”
• Canned Letters Get Canned – Be
Unconventional!
• CLOSE: I Will Call You…Then Do It!
The Chazin GroupThe Chazin GroupCover Letters That Get Calls

• Let’s Play Whack-a-Mole
• Ask the Best Companies in industries
you want to work in who THEY use
• Limit to No More Than 3-4
• Provide Your Marketing Plan
• Leverage Against Each Other
• Kennedy Information “Red Book”
of Recruiters
The Chazin GroupThe Chazin GroupUse Recruiting Firms

– Talent Shortage Growing Rapidly
• College graduates incapable of performing the work
before them
• Baby Boomers Soon to Retire in Masses
– Becoming an Employer of Choice
– Tons of Job Seekers…Meet Hiring Freezes
– Measurable Training & Development
– Develop & Implement Acquisition/
Retention Strategies
Want a Seat at Management Table
The Chazin GroupThe Chazin GroupEnter the Mind of HR

• Temporary Work/Consulting
• Placement Agencies
• Freelance / Contract Work
• Websites:
– Sologig
– Flipdog
– Allfreelance
– VirtualVocations
– PeoplePerHour
The Chazin GroupThe Chazin GroupContract Work Is A Viable Option

• Research Participating Firms
• Perfect Your Elevator Speech
• Resumes, Marketing Plans & Bios
• Dress to IMPRESS!
• Focus On Your Industry
The Chazin GroupThe Chazin GroupHow To Work a Job Fair

Your Brand Goes Networking
The 5-2-1 Goal:
5 SECONDS
2 MINUTES
1 HOUR

• Develop a Networking PLAN
 Profile of your immediate boss
 Relevant Industry Associations
 Key Industry networking groups
 Industry Websites
 Include contact tracking form
The Chazin GroupThe Chazin GroupCultivate a Lifeline

• Networking Is Reaching Out To:
 Family; Friends of Family; Friends of
Friends; Friends of Friends of Friends!
 It’s Not Who YOU Know But Who
Knows YOU
 Keep a Tracking Form:
 Name & Organization
 Tel. #
 Email
 Who They Referred You To
 Comments

• Networking = GET OUT THERE!
 BNI
 FENG, MENG, etc.
 Toastmasters
 Industry Associations
 Chambers of Commerce
 Business Development Centers
 Small Business Administration

The Chazin GroupThe Chazin GroupManage Your Pipeline
First
Name
Last
Name
Job
Title
Organization Industry Address City State Zip Tel

The “Informational”
Interview

• The Informational Interview:
 Understand What People Do
 What They Enjoy Most/Least
 How They Got Into the Industry
 Great Networking Source
 Fine Tune Your Selling Skills
 DON’T Ask For a Job!
The Chazin GroupThe Chazin GroupThe Informational Interview

• The Informational Interview:
 DO Ask For Referrals!
 Ask what they read to stay current
 Who in their company/organization is
a “shining light” (rising star)
 Send Thank You Immediately
The Chazin GroupThe Chazin GroupThe Informational Interview

Know Your Worth
Place a “VALUE”
on Your Brand

• Research An Appropriate Salary Range:
 Numerous Resources Exist Online:
 SalaryCalculator.com
 Salary.com
 JobStar.org
 EcompOnline.com
 SalaryExpert.com
 Payscale.com/salary-calculator
 By Industry
 Experience Level
 Geography
 Bureau of Labor Statistics
 Anecdotal (Through Your Networking)
The Chazin GroupThe Chazin GroupKnow Your Worth

The Interview

Interviewing
• Interviewer Is NOT an Expert, so…
• YOU Control the Process
• Get Ready…The Curtain’s Up
• Focus On…EVERYTHING!
• An Aptitude Test Might Be Given
• Rehearse Your Core Competencies
• Apply The ‘Mirroring’ Technique
• 1:to:1 Versus 1:to:Many
The Chazin GroupThe Chazin GroupInterviewing For Success

Interviewing
• Know Your Interviewer So You Can…
• Interview the Interviewer
• Salesmanship in Print
• Ask For The Sale
• Understand The Follow-Up Process
• Video/audiotape your practice
• Practice, Practice, Practice

Interviewing Questions
• Some Examples of AWFUL Questions:
– Tell Me About Yourself
– What Are Your Strengths/Greatest Weakness?
– Where do you see yourself in the future?
– What would your old boss say about you?
– Why did you leave your last job?
• For each question add to the end of it: ”As
it applies to my ability to do this job!”
• Relate their questions to your interests,
strengths, and accomplishments.

Interviewing Questions
• What you SHOULD ask them:
– When we have my first review how will you gauge
success?
– What are the most crucial 3 or 4 attributes of the
ideal candidate you are seeking for this
opportunity?
– What problems keep you up at night?
– What have been the qualities/characteristics of
people you have worked most effectively with?
– What happened to the person doing the position
most recently?

Brand yourself thechazingroup_2015

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