Ina Mausolf Workshop presentation from Cross-Border Seminar 2017 in Belgrade

1. Freie Hansestadt Bremen | Die Senatorin für Kinder und Bildung
Get up! How authorities can be
attractive to the youth
- Bremen Youth Career Agency (YCA) -

2. Freie Hansestadt Bremen | Die Senatorin für Kinder und Bildung
Where is Bremen?
82 800 000 residents
Bremen
Bremerhaven
671 000 residents

3. What`s up in Bremen?
Problem:
• High rate of youth unemployment (2016: 9,6 %)
• High rate of young unemployed people without a formal career
qualification (July 2017: 69,3 %)
Freie Hansestadt Bremen | Die Senatorin für Kinder und Bildung
Approach:
Þ Focus on guiding young people towards a formal apprenticeship
Aim:
Þ Assisting all who need support

4. Who can help?
Teamwork:
Please discuss and write down your ideas about possible
institutions/groups able to assist young people to get a formal
training in groups of 3 to 4 participants
Freie Hansestadt Bremen | Die Senatorin für Kinder und Bildung

5. What`s done in Bremen?
Freie Hansestadt Bremen | Die Senatorin für Kinder und Bildung
Youth Career Agency
Office for Social Services
Employment Agency
Ministry of Labour
School
Jobcenter

6. How to reach the young?
Teamwork:
Please discuss and write down your ideas in at least 3 groups,
each taking a different perspective: that of
- a young adult
- one of the partners of the YCA and
- an advertising agency
Freie Hansestadt Bremen | Die Senatorin für Kinder und Bildung

7. What`s done in Bremen?
Freie Hansestadt Bremen | Die Senatorin für Kinder und Bildung
School Youth Career Agency

8. What`s done in Bremen?
Freie Hansestadt Bremen | Die Senatorin für Kinder und Bildung
Who is the YCA?

9. What`s done in Bremen?
Freie Hansestadt Bremen | Die Senatorin für Kinder und Bildung
posters
website
radio spot

10. What`s done in Bremen?
Freie Hansestadt Bremen | Die Senatorin für Kinder und Bildung
#OnTheMoveForYou
we are there for you

11. What`s done in Bremen?
Freie Hansestadt Bremen | Die Senatorin für Kinder und Bildung
#SomethingIsGoingOn
good to know

12. What`s done in Bremen?
Freie Hansestadt Bremen | Die Senatorin für Kinder und Bildung
#ArceUp
events and dates

13. Response
Freie Hansestadt Bremen | Die Senatorin für Kinder und Bildung
17-02-07 – 17-03-07: 2 062 homepage views
17-03-07 – 17-04-07: 1 296 homepage views
17-04-07 – 17-05-04: 645 homepage views
00:03:03 viewing time
00:02:19 viewing time
00:03:01 viewing time
17-05-01 – 17-05-29: 812 homepage views
00:02:11 viewing time

14. Response
Freie Hansestadt Bremen | Die Senatorin für Kinder und Bildung
What do you think
of the campaign?
What would you do?

15. Freie Hansestadt Bremen | Die Senatorin für Kinder und Bildung
Thank you
for listening and
participating!