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INDUSTRY TRENDS AND FUTURE PROSPECTS FOR THE US
IN-COSMETICS PARIS - APRIL 12, 2016
PRESS BRIEFING
US BEAUTY IN THE GLOBAL CONTEXT
PREMIUMISATION OF US BEAUTY
CATEGORY HIGHLIGHTS
CONCLUSIONS
US BEAUTY IN THE GLOBAL CONTEXT
PREMIUMISATION OF US BEAUTY
CATEGORY HIGHLIGHTS
CONCLUSIONS
© Euromonitor International
4
Outstanding Growth in North American Beauty Market
BEAUTY BREAKDOWN: INDUSTRY TRENDS AND FUT...
© Euromonitor International
5
U.S. Outpaces 2015 Global Beauty Growth Across Categories
2015 U.S. Beauty & Personal Care V...
US BEAUTY IN THE GLOBAL CONTEXT
PREMIUMISATION OF US BEAUTY
CATEGORY HIGHLIGHTS
CONCLUSIONS
© Euromonitor International
7
2015 U.S. Premium Beauty Sales Grow Across All Categories
PREMIUMISATION OF US BEAUTY
2015 U...
© Euromonitor International
8
Power to Premium
PREMIUMISATION OF US BEAUTY
2011 2015 2020
Premium Value Sales
($US billion...
© Euromonitor International
9
$2.16
$1.38
$1.15
$0.23 $0.39
Premium Colour
Cosmetics
Premium Skin Care
Premium Fragrances
...
US BEAUTY IN THE GLOBAL CONTEXT
PREMIUMISATION OF US BEAUTY
CATEGORY HIGHLIGHTS
CONCLUSIONS
© Euromonitor International
11CATEGORY HIGHLIGHTS
Top 15 Growth Subcategories for 2015 U.S. Colour Cosmetics
Colour Cosmet...
© Euromonitor International
12CATEGORY HIGHLIGHTS
Top 15 Growth Subcategories for 2015 U.S. Colour Cosmetics
Colour Cosmet...
© Euromonitor International
13
 Sephora introduces
South Korean BB
Cream brand Dr. Jart+
to the U.S.
 Over 15 BB/CC
crea...
© Euromonitor International
14CATEGORY HIGHLIGHTS
Top 15 Growth Subcategories for 2015 U.S. Colour Cosmetics
Colour Cosmet...
© Euromonitor International
15
Brow Cosmetics: Boldness Drives Growth
CATEGORY HIGHLIGHTS
US Other Eye Make-Up constant va...
© Euromonitor International
16CATEGORY HIGHLIGHTS
Top 15 Growth Subcategories for 2015 U.S. Colour Cosmetics
Colour Cosmet...
© Euromonitor International
17
Lip Cosmetics: Variety Drives Growth
CATEGORY HIGHLIGHTS
US Lip Make-Up constant value CAGR...
© Euromonitor International
18CATEGORY HIGHLIGHTS
Top 15 Growth Subcategories for 2015 U.S. Colour Cosmetics
Colour Cosmet...
© Euromonitor International
19
Eye Cosmetics: Lashes Drive Growth
CATEGORY HIGHLIGHTS
US Eye Make-Up constant value CAGR 2...
© Euromonitor International
20
Skin Care: Growth Subcategories
CATEGORY HIGHLIGHTS
Top 10 Growth Subcategories for 2015 U....
© Euromonitor International
21
Skin Care: Growth Drivers
CATEGORY HIGHLIGHTS
Korean Beauty Trends Drive Growth
Successful ...
© Euromonitor International
22
-10%
-5%
0%
5%
10%
15%
20%
25%
2015 2016 2017 2018 2019 2020
YearonYearValueGrowth(Constant...
© Euromonitor International
23
-10%
-5%
0%
5%
10%
15%
20%
25%
30%
2014 2015
2014-2015ValueGrowth(Current)
Estée Lauder
Cli...
US BEAUTY IN THE GLOBAL CONTEXT
PREMIUMISATION OF US BEAUTY
CATEGORY HIGHLIGHTS
CONCLUSIONS
© Euromonitor International
25
Macroeconomic Factors Evolving Retail Channels Success of Niche Brands
U.S. Beauty: Overall...
THANK YOU FOR LISTENING
Irina Barbalova
Head of Global Beauty and Personal Care
For press inquiries, reach out to press-lo...
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Beauty and Personal Care Industry Trends and Future Prospects for The US

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Euromonitor International presented this press briefing on future trends for the beauty industry in the US at in-Cosmetics Paris on April 12, 2016.

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Beauty and Personal Care Industry Trends and Future Prospects for The US

  1. 1. INDUSTRY TRENDS AND FUTURE PROSPECTS FOR THE US IN-COSMETICS PARIS - APRIL 12, 2016 PRESS BRIEFING
  2. 2. US BEAUTY IN THE GLOBAL CONTEXT PREMIUMISATION OF US BEAUTY CATEGORY HIGHLIGHTS CONCLUSIONS
  3. 3. US BEAUTY IN THE GLOBAL CONTEXT PREMIUMISATION OF US BEAUTY CATEGORY HIGHLIGHTS CONCLUSIONS
  4. 4. © Euromonitor International 4 Outstanding Growth in North American Beauty Market BEAUTY BREAKDOWN: INDUSTRY TRENDS AND FUTURE PROSPECTS FOR THE US 2015 Beauty & Personal Care Value Sales and Growth by Region 0.00% 2.00% 4.00% 6.00% 8.00% 10.00% 12.00% $0 $20,000 $40,000 $60,000 $80,000 $100,000 $120,000 $140,000 $160,000 Western Europe Eastern Europe North America Latin America Asia Pacific Australasia Middle East and Africa 2014-2015ValueGrowth(Current,Fixed2015Exchange) US$Billions Colour Cosmetics Other Beauty & Personal Care Colour Cosmetics Growth Total Beauty & Personal Care Growth
  5. 5. © Euromonitor International 5 U.S. Outpaces 2015 Global Beauty Growth Across Categories 2015 U.S. Beauty & Personal Care Value Sales and Growth by Category 0.00% 1.00% 2.00% 3.00% 4.00% 5.00% 6.00% 7.00% 8.00% $0 $20 $40 $60 $80 $100 $120 Skin Care Colour Cosmetics Men's Grooming Fragrances Deodorants Sun Care 2014-2015ValueGrowth(Current,Fixed2015Exchange) 2015Sales(US$Billions) US World US Growth World Growth
  6. 6. US BEAUTY IN THE GLOBAL CONTEXT PREMIUMISATION OF US BEAUTY CATEGORY HIGHLIGHTS CONCLUSIONS
  7. 7. © Euromonitor International 7 2015 U.S. Premium Beauty Sales Grow Across All Categories PREMIUMISATION OF US BEAUTY 2015 U.S. Premium Beauty & Personal Care Select Category Value Sales and Growth 0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 14.0% $0 $1 $2 $3 $4 $5 $6 $7 $8 Premium Colour Cosmetics Premium Fragrances Premium Skin Care Premium Sun Care Premium Deodorants 2014-2015Growth US$Billions Market Size Growth
  8. 8. © Euromonitor International 8 Power to Premium PREMIUMISATION OF US BEAUTY 2011 2015 2020 Premium Value Sales ($US billion, constant) $20 $23 $28 Premium Penetration (% Value) 32% 34% 37% US$5 Billion U.S. premium beauty growth through 2020 Premiumisation of U.S. Beauty and Personal Care Market Forecasted to Continue
  9. 9. © Euromonitor International 9 $2.16 $1.38 $1.15 $0.23 $0.39 Premium Colour Cosmetics Premium Skin Care Premium Fragrances Premium Hair Care Other Premium Beauty and Personal Care The Future Of U.S. Premium Beauty: Growth-Driving Categories PREMIUMISATION OF US BEAUTY Premium Category CAGR Total Beauty and Personal Care 4.10% Colour Cosmetics 5.70% Sun Care 5.60% Sets/Kits 4.90% Skin Care 4.70% Deodorants 4.60% Bath and Shower 3.80% Fragrances 3.30% *Constant Value terms US$5 Billion U.S. Premium Beauty Value Growth 2015-2020 (US$ Billions, Constant) U.S. Premium Beauty CAGR* 2015-2020
  10. 10. US BEAUTY IN THE GLOBAL CONTEXT PREMIUMISATION OF US BEAUTY CATEGORY HIGHLIGHTS CONCLUSIONS
  11. 11. © Euromonitor International 11CATEGORY HIGHLIGHTS Top 15 Growth Subcategories for 2015 U.S. Colour Cosmetics Colour Cosmetics: Growth Subcategories Eye Shadow Mascara Other Eye Make-Up Eye Liner BB & CC Creams Foundation & Concealer Other Eye Make-Up Other Lip Products Blusher, Highlighter & Bronzer Nail Polish Lipstick BB & CC Creams Powder Lip Liner Lipstick 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00% 45.00% 50.00% 2014-2015ValueGrowth(Current) 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15Premium Mass
  12. 12. © Euromonitor International 12CATEGORY HIGHLIGHTS Top 15 Growth Subcategories for 2015 U.S. Colour Cosmetics Colour Cosmetics: Growth Subcategories Eye Shadow Mascara Other Eye Make-Up Eye Liner BB & CC Creams Foundation & Concealer Other Eye Make-Up Other Lip Products Blusher, Highlighter & Bronzer Nail Polish Lipstick BB & CC Creams Powder Lip Liner Lipstick 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00% 45.00% 50.00% 2014-2015ValueGrowth(Current) 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15Premium Mass
  13. 13. © Euromonitor International 13  Sephora introduces South Korean BB Cream brand Dr. Jart+ to the U.S.  Over 15 BB/CC creams launch in the U.S., from Clinique to Maybelline to Dior  BB/CC Creams grow 61% (constant value)  Packaging innovation: Miracle Cushion by Lancôme and Double Wear Makeup To Go Liquid Compact by Estée Lauder Facial Cosmetics: Innovation Drives Growth U.S. Facial Make-Up Sales 2011–2020 2011 2012 2013 2015 US BB/CC Cream constant value CAGR 2011-2015: 133% (Projected) US BB/CC Cream constant value CAGR 2015-2020: 12% $0 $1 $2 $3 $4 $5 $6 $7 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 US$Billions(Constant) Foundation/Concealer Powder Blusher/Bronzer/Highlighter BB/CC Creams Other Facial Make-Up
  14. 14. © Euromonitor International 14CATEGORY HIGHLIGHTS Top 15 Growth Subcategories for 2015 U.S. Colour Cosmetics Colour Cosmetics: Growth Subcategories Eye Shadow Mascara Other Eye Make-Up Eye Liner BB & CC Creams Foundation & Concealer Other Eye Make-Up Other Lip Products Blusher, Highlighter & Bronzer Nail Polish Lipstick BB & CC Creams Powder Lip Liner Lipstick 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00% 45.00% 50.00% 2014-2015ValueGrowth(Current) 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15Premium Mass
  15. 15. © Euromonitor International 15 Brow Cosmetics: Boldness Drives Growth CATEGORY HIGHLIGHTS US Other Eye Make-Up constant value CAGR 2010-2015: 20% (Projected) US Other Eye Make-Up constant value CAGR 2015-2020: 13% Boldly Bushy Boldly Defined MaybellineNewYorkEyeStudioBrowDefine+FillDuo—6/2015 CliniqueJustBrowsingBrush-OnStylingMousselaun—8/2015 AnastasiaBrowDefiner—1/2016 BurberryEyebrowDefinerlaunched—9/2015
  16. 16. © Euromonitor International 16CATEGORY HIGHLIGHTS Top 15 Growth Subcategories for 2015 U.S. Colour Cosmetics Colour Cosmetics: Growth Subcategories Eye Shadow Mascara Other Eye Make-Up Eye Liner BB & CC Creams Foundation & Concealer Other Eye Make-Up Other Lip Products Blusher, Highlighter & Bronzer Nail Polish Lipstick BB & CC Creams Powder Lip Liner Lipstick 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00% 45.00% 50.00% 2014-2015ValueGrowth(Current) 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15Premium Mass
  17. 17. © Euromonitor International 17 Lip Cosmetics: Variety Drives Growth CATEGORY HIGHLIGHTS US Lip Make-Up constant value CAGR 2010-2015: 7% (Projected) US Lip Make-Up constant value CAGR 2015-2020: 5% Glossy, Plump and Natural Vivid Colors in luxurious Finishes PixiLipLiftMax—3/2015 Maybelline Color Sensational Vivid Matte Liquid Lipstick— 1/2016 Burt’s Bees Lipsticks—2/2016Yves Saint Laurent Volupté Tint-in-Oil—1/2015
  18. 18. © Euromonitor International 18CATEGORY HIGHLIGHTS Top 15 Growth Subcategories for 2015 U.S. Colour Cosmetics Colour Cosmetics: Growth Subcategories Eye Shadow Mascara Other Eye Make-Up Eye Liner BB & CC Creams Foundation & Concealer Other Eye Make-Up Other Lip Products Blusher, Highlighter & Bronzer Nail Polish Lipstick BB & CC Creams Powder Lip Liner Lipstick 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00% 45.00% 50.00% 2014-2015ValueGrowth(Current) 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15Premium Mass
  19. 19. © Euromonitor International 19 Eye Cosmetics: Lashes Drive Growth CATEGORY HIGHLIGHTS US Eye Make-Up constant value CAGR 2011-2015: 4% (Projected) US Eye Make-Up constant value CAGR 2015-2020: 3% NYX Big & Loud Lash Primer—1/2015 Benefit Roller Lash—2/2015 DiorDiorshowMascara—6/2015
  20. 20. © Euromonitor International 20 Skin Care: Growth Subcategories CATEGORY HIGHLIGHTS Top 10 Growth Subcategories for 2015 U.S. Skin Care $22 $1,166 $119 $43 $18 $48 $363 $1,939 $498 $144 0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 14.0% 16.0% 18.0% $0 $200 $400 $600 $800 $1,000 $1,200 $1,400 $1,600 $1,800 $2,000 2014-2015ValueGrowth(Constant) US$Millions 2015 Sales 2015 % growth
  21. 21. © Euromonitor International 21 Skin Care: Growth Drivers CATEGORY HIGHLIGHTS Korean Beauty Trends Drive Growth Successful Skin Care Products Put Focus on Ingredients Niche Brands Gain Market Share Source: Sephora Polska
  22. 22. © Euromonitor International 22 -10% -5% 0% 5% 10% 15% 20% 25% 2015 2016 2017 2018 2019 2020 YearonYearValueGrowth(Constant) Premium Men's Fragrances Premium Women's Fragrances Premium Unisex Fragrances Mass Men's Fragrances Mass Women's Fragrances Mass Unisex Fragrances Fragrances: Growth Subcategories CATEGORY HIGHLIGHTS U.S. Fragrance Subcategory Value Growth 2015-2020 2015-2020 Premium Fragrance Growth (constant value) = US$1 Billion Premium Unisex 2015-2020 CAGR: 15%
  23. 23. © Euromonitor International 23 -10% -5% 0% 5% 10% 15% 20% 25% 30% 2014 2015 2014-2015ValueGrowth(Current) Estée Lauder Clinique Donna Karen New York Tommy Hilfiger Jo Malone Tom Ford Niche Brands Drive Premium Growth Fragrances: Growth Drivers Estee Lauder Company Fragrance Brands Personalization Through Layering
  24. 24. US BEAUTY IN THE GLOBAL CONTEXT PREMIUMISATION OF US BEAUTY CATEGORY HIGHLIGHTS CONCLUSIONS
  25. 25. © Euromonitor International 25 Macroeconomic Factors Evolving Retail Channels Success of Niche Brands U.S. Beauty: Overall Trends and Opportunities CONCLUSIONS Source: Mike Mozart • Newly-Flush Consumers Seek Affordable Luxury • Premium Beauty: Gateway Purchase • Rise of Masstige • Well-Informed Consumers • “Physital” Customer Engagement • Internet Retailing, the Great Equalizer • Millenials Usher in Era of Individualism • Foreign Brands Garner Attention • Acquisitions: Large Companies Take Note of Niche
  26. 26. THANK YOU FOR LISTENING Irina Barbalova Head of Global Beauty and Personal Care For press inquiries, reach out to press-london@euromonitor.com

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