We want to make digital cultural heritage available to users wherever they are and to cultivate new ways for users to get involved with their cultural heritage. To do this, Europeana is shifting from portal-thinking to platform-thinking, but what does this really mean in practice? Should we focus on building and marketing the best possible APIs and encouraging others to use them? Or should we still try to play a role in reaching end-users directly? What are the metrics for success in these scenarios? Read more about this workshop in the blog: http://pro.europeana.eu/pro-blog/-/blogs/1960651

1. STRATEGY
WORKSHOP
EUROPEANA FOUNDATION
Distribute & Engage
Visual Report November 7, 2013

2. On November 7, 2013, a team of Europeana got
together in The Hague, The Netherlands, to draw
the 2020 vision for Europeana and to explore
multiple scenario’s for Distribute & Engage.

4. WELCOME & INTRO

6. we are here today…

7. EXPECTATIONS

10. COMMON GROUND &
DEFINITIONS

11. WHAT IS THE
CURRENT REALITY
WE AGREE UPON?

14. WEAKNESSES
STRENGTHS

16. STRENGTHS
CURRENT SITUATION

18. WEAKNESSES
CURRENT SITUATION

20. DEFINITION
DISTRIBUTE
DEFINITION
ENGAGE

22. VISION
AND AMBITION

24. GROUP

28. GOLDMINE

29. GROUP

33. GLOBAL
ACCESS

34. GROUP

38. BRAND
PARTNERS

39. GROUP

43. DIGITAL
LIBRARY

44. GROUP

48. HISTORY
SAVED THE
FUTURE

49. KEY
TAKEAWAYS

52. SCENARIO
DEVELOPMENT

54. INCUBATOR

60. “We will develop an environment for
customers. For people with good ideas like
new graduates, existing start ups,
developers. We will give them financial &
technical resources, expertise and network.
In return we will get shares in the start ups.
We work with VC and business angels to
secure the capital.”
- STATEMENT TEAM MEMBER

61. B2C

67. “I can see everything online. Rather than
going around to all GLAM, I go to one place, I
know where it comes from, it is a curatorial
voice I can trust, it shows me everything I
need. We as Europeana can see all the
content that comes in and we will qualify the
content. We have the opportunity to say ‘You
are not coming in dressed liked that!’”
- STATEMENT TEAM MEMBER

68. HYBRID

74. “To make this work, we need to focus on
specific audiences. It is more specific and
therefor more engaging.
One thing that we currently want to solve is
the lack of focus. We solve that by focusing
on specific audiences. We can start with 4 to
5 pan-European topics. No one is in the
position to do things pan-European except
for Europeana. This solution is really native
to us, there is an institutional fit.”
- STATEMENT TEAM MEMBER

75. B2B

81. “We provide long-term and standardized
access to Europe’s digital cultural assets.
We help our customers to achieve their
goals.
This scenario is really scalable, we have the
first mover advantage, we can set the rules
which the rest of the sector plays by.”
- STATEMENT TEAM MEMBER

82. SYNTHESIS

84. CONTACT US FOR MORE INFORMATION!
MAAIKE DOYER BUSINESS DIRECTOR
JIM STEENBAKKERS BUSINESS DESIGNER
E: maaike.doyer@businessmodelsinc.com
T: +31 6 81 82 25 18
E: jim.steenbakkers@businessmodelsinc.com
T: +31 6 14 77 39 31

85. DESIGNING BETTER BUSINESSES