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Europeana Generic Services Projects Meeting, 29-30 October 2018, The Hague, Branding

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Europeana Generic Services Projects Meeting, 29-30 October 2018, The Hague
Eleanor Kenny - Branding

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Europeana Generic Services Projects Meeting, 29-30 October 2018, The Hague, Branding

  1. 1. What’s in a brand? Eleanor Kenny | Generic Services kick-off, The Hague, October 29-30 2018
  2. 2. What’s in a brand? Generic Services Meeting Oct 29-30 2018 CC BY-SA
  3. 3. Generic Services Meeting Oct 29-30 2018 InC
  4. 4. Generic Services Meeting Oct 29-30 2018 InC
  5. 5. Generic Services Meeting Oct 29-30 2018 InC
  6. 6. Generic Services Meeting Oct 29-30 2018 InC
  7. 7. Generic Services Meeting Oct 29-30 2018 InC
  8. 8. CC BY-SA Generic Services Meeting Oct 29-30 2018 CC BY-SA More than just a pretty logo
  9. 9. Generic Services Meeting Oct 29-30 2018 InC
  10. 10. InC Generic Services Meeting Oct 29-30 2018
  11. 11. hereGeneric Services Meeting Oct 29-30 2018 Generic Services Meeting Oct 29-30 2018 InC
  12. 12. What’s in a brand More than just a pretty logo ? CC BY-SA Generic Services Meeting Oct 29-30 2018 CC BY-SA
  13. 13. From thinking to transforming Spreading ripples out into the world Generic Services Meeting Oct 29-30 2018 CC BY-SA
  14. 14. What does Europeana stand for? CC BY-SA Generic Services Meeting Oct 29-30 2018 CC BY-SA
  15. 15. InC Generic Services Meeting Oct 29-30 2018 USABLE Inspiring MUTUAL Welcomin g RELIABL E Intelligent We are on a mission to help Europe’s cultural heritage institutions, share their content across borders and sectors, harnessing technology to help people make new things and pass them on. We are here to stimulate, inspire and challenge the status quo. We are experimental, visionary and fresh. We are a network and a partnership of cultural innovators - working together for mutual benefit and for a shared goal of digital transformation. We are friendly, human and inclusive. We work together behind the scenes to make sure resources are robust, accurate and easy to use. We are trusted experts in our fields. We are experienced, passionate and forward thinking. We speak with authority and use our expertise to unlock opportunities. The Europeana initiative - values and personality
  16. 16. Generic Services Meeting Oct 29-30 2018 CC BY-SA
  17. 17. Generic Services Meeting Oct 29-30 2018 CC BY-SA
  18. 18. “We often refuse to accept an idea merely because the tone of voice in which it has been expressed is unsympathetic to us.” Friederich Nietzsche France, Public Domain 1932, National Library of France Agence de presse Mondial Photo-Presse. Tournoi royal de motos à Londres : changement d'une roue de side-car en marche
  19. 19. Europeana tone of voice Inspiring Welcoming Intelligent Europeana Tone of Voice guidelines CC BY-SA
  20. 20. Generic Services Meeting Oct 29-30 2018 C C BY-SA
  21. 21. Generic Services Meeting Oct 29-30 2018 CC BY-SA
  22. 22. Generic Services Meeting Oct 29-30 2018 CC BY-SA
  23. 23. Europeana Communications Europeana’s marketing and communications specialists are here to help you. Find our contact details on Europeana Pro Writing for Pro June 2017 CC BY-SA Generic Services Meeting Oct 29-30 2018 CC BY-SA Eleanor Marijke Beth Emily Aleks Nick
  24. 24. 30 October 2018

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