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Europeana Generic Services Projects Meeting, 29-30 October 2018, The Hague, Editorial Strategy

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Europeana Generic Services Projects Meeting, 29-30 October 2018, The Hague
Nienke van Schaverbeke - Editorial Strategy

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Europeana Generic Services Projects Meeting, 29-30 October 2018, The Hague, Editorial Strategy

  1. 1. Europeana Collections - editorial strategy Generic Services Project Meeting, 30 October 2018 Nienke van Schaverbeke, Head of Europeana Collections Vissersdorpje; Bloemen van honderd werelden, Sekka, Kamisaka Rijksmuseum, The Netherlands, Public Domain Marked
  2. 2. Europeana Collections Europeana CC BY-SA
  3. 3. Connecting with culture Europeana CC BY-SA
  4. 4. 2018 European Year of Cultural Heritage Europeana CC BY-SA
  5. 5. TUNING THE ENGINE Ramon Casas and Pere Romeu in an Automobile, 1901 Museu Nacional dÁrt de Catalunya CC BY-NC-ND
  6. 6. Adopt a robust editorial model that ● aligns with our business goals and commitments ● reflects the growth of thematic collections ● maximises marketing opportunities ● stronger governance to keep content ‘on strategy’ ● clearer/smarter workflows ● informs Product/platform development Objective Europeana CC BY-SA
  7. 7. Europeana CC BY-SA A NEW MODEL FOR A NEW REALITY
  8. 8. 2016 1914-1918 Art Fashion Music 2017 1914-1918 Art Fashion Maps & Geography Music Natural History Photography Sport 2018 1914-1918 Archaeology Art Fashion Manuscripts Maps & Geography Migration Music Natural History Newspapers Photography Sport Growth of thematic collections Europeana CC BY-SA
  9. 9. GS1 (-3/19) BYZART Literacy Migration GS2 (9/18-) 3D in Europeana Crowd Heritage Culture Chatbot Culture Moves Enrich Europeana Europeana Media Fifties in Europe Historiana GS3 (1/19-) Rise of Generic Services Europeana CC BY-SA
  10. 10. A HOLISTIC & COORDINATED APPROACH
  11. 11. Europeana CC BY-SA
  12. 12. Europeana CC BY-SA METHODOLOGY
  13. 13. REVIEW OF DSI-3 EDITORIAL PERFORMANCE Collections Team Europeana CC BY-SA
  14. 14. Europeana CC BY-SA EDITORIAL STRATEGY STATEMENT
  15. 15. With Europeana Collections editorial, we present engaging cultural heritage on diverse topics and from diverse sources – for learning, for work or just for fun. Europeana CC BY-SA
  16. 16. Europeana CC BY-SA ● Landing pages: ○ Hero images ○ Browse entry points ○ Promotion tiles ● Galleries ● Blogs ● Exhibitions ● Pinterest, DailyArt... What do we mean by editorial?
  17. 17. Europeana CC BY-SA STRATEGY CONCEPT
  18. 18. Europeana CC BY-SA
  19. 19. Europeana CC BY-SA Substance (what the content is about) Engaging culture heritage from diverse GLAMs and on diverse topics Structure (how the content is organised & displayed) Landing pages, blogs, exhibitions, galleries, Pinterest, DailyArt etc. Workflow (people and processes needed to support content creation and management) Collections Team, Communications, Network and external partners Governance (keeping content on time and on strategy) Collections Team & Communications
  20. 20. Europeana CC BY-SA Workflow & governance 1. Optimise editorial publication and promotion 2. Update and share editorial guidelines 3. Improve review and analytics processes 4. Strengthen governance
  21. 21. SEASONS
  22. 22. Art Nouveau season 21 February - 29 May 2017 Sunflower, 1896. Eugene Grasset and C.A. Bourgeot Schola Graphidis Art Collection. Hungarian University of Fine Arts, Budapest. CC BY-SA Components ● Art Nouveau - A Universal Style ● 10 partner blogs ● DailyArt: 4 guest blogs, 4 app images ● 20+ Pinterest boards ● Colouring book ● #ArtNouveauSeason Europeana CC BY-SA
  23. 23. PIONEERS Two Women in Profile, 1881 Helene Schjerfbeck Finnish National Gallery CC0 Europeana CC BY-SA A season to put the spotlight on female innovators on Europeana to mark International Women's Day on 8 March 2019 and #WomensHistoryMonth.
  24. 24. Thank you for your attention Nienke van Schaverbeke Head of Europeana Collections E: nienke.vanschaverbeke@europeana.eu T: +31 (0)70 314 0489 @nienkevanschaverbeke Nienkevanschaverbeke Cy + Relics, Rome, 1952 Robert Rauschenberg Robert Rauschenberg Foundation Public Domain Europeana CC BY-SA

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