Europeana Migration Campaign - Adrian Murphy Technisches Museum Wien, Austria

1. Europeana Migration campaign
Europeana Network AGM, Vienna
5 December 2018

3. Christian’s story

4. European Year of Cultural Heritage
Our heritage: where the past meets the future
“A wonderful opportunity to encourage
people … to explore Europe's rich cultural
diversity and to reflect on the place that
cultural heritage occupies in all our lives”
Tibor Navracsics,
European Commissioner for Education,
Culture, Youth and Sport
Europeana Migration
CC BY-SA

5. Collection days
Europeana Migration
CC BY-SA

6. 18 events in 12 countries in 9 months
Europeana Migration
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7. Partners
Europeana Migration
CC BY-SA

8. Partners and collaboration
Europeana Migration
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9. Europeana Migration
CC BY-SA
Collaboration

10. Europeana Migration
CC BY-SA
Collaboration

11. EPIC, The Irish Emigration Museum
‘Our Europeana Migration Collection Weekends have
transformed how we engage with the public.
Europeana Migration
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It has provided us with the impetus
and the platform to engage with new
Irish communities allowing us to
built connections, not just
collections.’
Mervyn Greene,
EPIC The Irish Emigration Museum

12. Instituto Cervantes
‘Each one of those stories had a whole life
attached to it, the story of family, a particular
world of memory and remembrance of their
migration experience. A very moving,
wonderful experience.’
Pilar Tena, Instituto Cervantes of the
Netherlands
Europeana Migration
CC BY-SA

13. Marketing & Comms Update Feb 2017
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Marketing & Comms Update Feb 2017
CC BY-SA
Marketing & Comms Update Feb 2017
CC BY-SA
Marketing & Comms Update April 2017
CC BY-SA
Beyond collection days
Europeana Migration
CC BY-SA
British School in The Netherlands
● 45+ stories shared by pupils
● Learning scenario for teachers
Sustainable community projects
● Preserved material by oral
history and memory projects
○ Geelongskis
○ Geertje Van Os
○ From Poland to Waltham
Forest
Stories from public figures

14. The stories so far…
579 stories shared
427 published
881 objects

15. Marketing & Comms Update Feb 2017
CC BY-SA
Marketing & Comms Update Feb 2017
CC BY-SA
Marketing & Comms Update Feb 2017
CC BY-SA
Marketing & Comms Update April 2017
CC BY-SA
Europeana Migration
CC BY-SA
da
en
el
es
fr
hr
it
lv
me
nl
pl
pt
ro
ru
sr
historie
story
ιστορία
historia
histoire
priča
storia
stāsts
priča
verhaal
historia
história
poveste
история
прича
Multilingual
Stories in 15 languages

16. Marketing & Comms Update Feb 2017
CC BY-SA
Marketing & Comms Update Feb 2017
CC BY-SA
Marketing & Comms Update Feb 2017
CC BY-SA
Marketing & Comms Update April 2017
CC BY-SA
Europeana Migration
CC BY-SA
Where the past meets the future

17. Europeana Migration
CC BY-SA

18. Marketing & Comms Update Feb 2017
CC BY-SA
Marketing & Comms Update Feb 2017
CC BY-SA
Marketing & Comms Update Feb 2017
CC BY-SA
Marketing & Comms Update April 2017
CC BY-SA
Europeana Migration
CC BY-SA
Topics & themes

19. Marketing & Comms Update Feb 2017
CC BY-SA
Marketing & Comms Update Feb 2017
CC BY-SA
Marketing & Comms Update Feb 2017
CC BY-SA
Marketing & Comms Update April 2017
CC BY-SA
Europeana Migration
CC BY-SA
Objects

20. Marketing & Comms Update Feb 2017
CC BY-SA
Marketing & Comms Update Feb 2017
CC BY-SA
Marketing & Comms Update Feb 2017
CC BY-SA
Marketing & Comms Update April 2017
CC BY-SA
Europeana Migration
CC BY-SA
Jewellery

21. Marketing & Comms Update Feb 2017
CC BY-SA
Marketing & Comms Update Feb 2017
CC BY-SA
Marketing & Comms Update Feb 2017
CC BY-SA
Marketing & Comms Update April 2017
CC BY-SA
Europeana Migration
CC BY-SA
Books

22. Marketing & Comms Update Feb 2017
CC BY-SA
Marketing & Comms Update Feb 2017
CC BY-SA
Marketing & Comms Update Feb 2017
CC BY-SA
Marketing & Comms Update April 2017
CC BY-SA
Europeana Migration
CC BY-SA
Letters

23. Marketing & Comms Update Feb 2017
CC BY-SA
Marketing & Comms Update Feb 2017
CC BY-SA
Marketing & Comms Update Feb 2017
CC BY-SA
Marketing & Comms Update April 2017
CC BY-SA
Europeana Migration
CC BY-SA
Keyrings

24. Europeana Migration
CC BY-SA
451 stories about men

25. Europeana Migration
CC BY-SA
428 stories about women

26. Europeana Migration
CC BY-SA
191 stories about children

27. Europeana Migration
CC BY-SA
…and a few stories about animals

28. Europeana Migration
CC BY-SA
Great grandparents ParentsGrandparents Self Children
Intergenerational

29. Europeana Migration
CC BY-SA
Intergenerational

30. Milica’s story

31. Curation & editorial
● More than 30 blogs and galleries
highlighting shared stories, and
adding historical and cultural
context.
● Stories of migration in the Arts and
Sciences
● Prepared by Europeana and by
partners in the Migration in the Arts
and Sciences Generic Services
project
Europeana Migration
CC BY-SA

32. Exhibition
Europeana Migration
CC BY-SA
People on the Move: How
migration has changed the world
Published in October 2018
Exploring how migration has
shaped science, industry, society,
arts and popular culture
More than 6,000 visits so far with a
Net Promoter Score of 42

33. Impact
Europeana Migration
CC BY-SA
Two surveys to understand the
impact of the campaign
● One at collection days
● One for editorial
Still in progress
Results in forthcoming case study

34. Positive experience
Every visitor surveyed has said they had a
positive experience sharing their story.
Europeana Migration
CC BY-SA

35. Positive changes
Feeling more confident, more self aware, and that the event
encouraged them to learn more about their heritage.
Europeana Migration
CC BY-SA

36. Identity
Europeana Migration
CC BY-SA
‘Migration is a journey not just in
physical terms, but emotional,
intellectual and personal. The journey
isn't always positive but is important to
know and understand. It's shaped my
life and the lives of many of my friends.’
‘I decided to share my story because
although it is very small scale migration
it is one that I am proud of. I learned
that it has defined me as a person and
this is important. I also learned that I
have achieved more in life than I
thought.’

37. Identity
Europeana Migration
CC BY-SA
‘I'm very happy and proud that my
migration narrative has been published.
I was moved reading it. It's a good step
forward for me to be able work on my
personal acceptance of who I am as a
migrant.’
‘When sharing my story I thought about
what happened in the past. When I was
told those stories I was young and, now
having to think about them with a more
mature mind, it made me realise the
gravity and importance in my family’s
culture and my own.’

38. Heritage
Europeana Migration
CC BY-SA
‘I thought it was important to share a
story. These kind of events are like a
witness to history now. Things are
happening in the world and it's good to
record these’
‘Knowing history is the best way to learn
about who we are why we do what we
do and to avoid to repeat mistakes. I
wanted to share my story to contribute
to the collective knowledge of history.’

39. Heritage
Europeana Migration
CC BY-SA
'I think it is important to put on paper
our memories especially if they are
connected with universal topics as
migration.'
'I decided to share my story in order to
preserve the historical memory of my
family'
'I liked sharing it because it's kinda nice
to know that something about me will
be kept on record. My story about the
things I like which make me.'

40. Going forward
● Final European Year of Cultural Heritage campaign
event on 18 December in National Library of the
Netherlands
● Ignition: created the foundations for on-going
activity, tools and processes and promotional
toolkit
● Beyond 2018, our thematic collection continues.
Not as much intensity, but no less importance.
● Events in 2019
○ January, Korcula
○ EPIC Irish Emigration Museum, St Patrick’s Day
○ KU Leuven, student activity
Europeana Migration
CC BY-SA

41. Ahmed’s story

42. Europeana Migration
CC BY-SA
diolch thank you tak
ευχαριστώ
gracias merci hvala grazie
paldies bedankt
dziękuję obrigado mulțumesc
Спасибо Хвала