Presented at NTC 16: This session explores recklessly effective approaches to disrupt your entire creative process for the better.

1. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitz

2. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitz

3. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitz

4. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitzjuilliard.edu

5. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitz
Yeah, but
“It will take too long”
“It costs too much.”
“This is how we’re always done it.”
“I have to please everyone.”
And …

6. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitz
“I’m not creative.”

7. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitz
“I’m not creative.”
Bullshit.

8. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitz
“It will take too long”
“It costs too much.”
“This is how we’ve always done it.”
“I have to please everyone.”
Also bullshit.

9. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitz
Disruption > Status quo

10. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitz
Discomfort creates innovation

11. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitz
Prove it? Ok.

12. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitz

13. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitzFreakingnews.com

14. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitz

15. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitz

16. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitz

17. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitz

18. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitzGetty Images/Library Of Congress

19. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitzanimalwall.xyz

20. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitzParamount Pictures

21. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitzhttp://extraspecialpeople.org/

22. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitzAmerican Express

23. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitzhttp://extraspecialpeople.org/

24. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitz

25. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitz
Beaconfire-red.com
BEFORE

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BLITZED
Beaconfire-red.com

27. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitz
Go Blitz Yourself
 Determine goals, audiences and priorities
 Really understand your brand
 Be clear on what success looks like
 Build teams strategically
 Provide open, honest & constructive critique
 Commit to it
 Enjoy it

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30. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitz
Old Spice

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Geico

32. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitz
vs

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34. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitz
Owns no vehicles

35. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitz
Owns no vehicles Creates no content

36. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitz
Owns no vehicles Creates no content Has no inventory

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• Purritos! Local campaign that went national
• Time, People, GMA, Yahoo.com, etc
• 100M Impressions

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41. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitz

42. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitz

43. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitz

44. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitzhttp://extraspecialpeople.org/juilliard.edu

45. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitz

46. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitz

47. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitz

48. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitz

49. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitz

50. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitzlegacyrecordings.com

51. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitz
Three Questions
 Why?
 What if?
 Why not?

52. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitz
● First “hand knowledge”…
● Last Friday Night
● Teenage Dream
● The One That Got Away
● Not Like The Movies

53. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitz
Substitute
Combine
Adapt
Modify / Minimize / Magnify
Put to other uses
Eliminate
Reverse / Rearrange

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55. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitz

56. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitz

57. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitz
http://stoney.sb.org/eno/oblique.html

58. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitz
Get Inspired
 Brainsparker app
 Josh Linkner “Disciplined Dreaming”
 Michael Michalko “Thinker Toys”
 CreativeThinking.net
 CreativeMornings.com
 CreativeThinkingHub.com
 About a thousand Ted Talks

59. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitzflightjournal.com

60. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitz

61. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitzflickr.com/photos/quinnanya

62. Hacking the Creative Process: The Design Blitz and other Disruptions #16ntcdesignblitz