Do fans care more about headliners or the overall lineup? Is live streaming worth the effort and investment? How can I make sure that my event stands out? The music festival business is booming and there's no sign of it slowing down. We explore the drivers behind the music festival boom and how to take advantage of emerging trends in the space. To uncover the top music festival trends in 2014, Eventbrite teamed up with leading social media research company Mashwork to analyze over 20 million social media conversations about music festivals in the 2013-2014 season. We learned five surprising insights that event organizers, large and small, can put to use immediately to build a thriving, profitable brand and a “no boundaries” live event experience. What you’ll learn: - Who attends music festivals – what they care about, when they're talking, and how to reach them - Why FOMO (fear of missing out) is the festival organizer's best friend, and how to capitalize on remote participation - Why the overall festival experience and lineup matters most to attendees – and how to build your reputation and own your brand - Plus more fascinating facts and actionable recommendations!